ToTheMarket is a venture-backed company providing turnkey services platform for sustainability and ethically sourced products. Responsible for growth strategy, brand marketing, and digital development.• Revamped the company’s growth strategy and constructed the negotiation framework for a distribution channel partnership enabling $5M in projected incremental revenue.• Executed a market deep dive to refine the company’s B2B business model, refocus its go-to-market approach, and inform the product roadmaps for the company’s three core solutions.

Advisory firm accelerating growth for startups and advising venture capital firms and their portfolio companies.• Engaged as a retail industry expert specializing in consumer tech, commerce, and brand segments; evaluated six investments totaling $11M.• Coached five CEO/Founders raising $45M+ in Seed-Series B funding including an 80%+ oversubscribed Seed round for a DTC beauty startup.• Redefined the value proposition for five startups leading to sharpened product market messaging.

Sway Ventures is a venture capital firm investing in next generation software and technology based startups. Engaged as an industry expert focused on consumer / commerce / brands investments and portfolio companies.

WilwoodVC is a venture studio building and investing in consumer technology companies at the intersection of the outdoor and wellness economies. The studio is supported by VF Corporation and it's portfolio of companies (https://wildwood.vc).

High Alpha Innovation is a venture studio building startups with corporations and universities. Responsible for end-end venture development from market research through newco launch.• Designed and launched seven startups and helped secure $10M in funding with partners including Capital One, Elanco, University of North Carolina, and Purdue.• Restructured the studio’s "sprint week" improving concept partner approvals by 50%.• Created the studio's “advantaged startup” market positioning and led its 2021 (virtual) and 2022 (in- person) industry conferences, achieving 90 NPS rating with attendees.• Refined the capital funding process for launching startups in highly regulated industries; updated approach enabled two newco’s to be launched with a Fortune 100 financial institution.

Established 55-person venture team across Minneapolis, San Francisco, and Bangalore, India offices. Managed functions ranged from product development to startup accelerators to new venture marketing. Functioned as General Manager of the company’s west coast innovation center, its retail concept lab store and its prototyping studio. Managed $22 million P&L.• Orchestrated the inaugural “top-to-top” Target-Google C-suite meeting enhancing prioritization of $400M in products and services while identifying new partnership opportunities.• Expanded startup accelerator programs from two to six, resulting in adoption of 12 brands and four technologies and boosting the testing of new concepts in the core business functions. Created the first US-Europe retail program with MetroAG.• Developed a proprietary in-store digital platform to educate consumers about smart products; raised $4M via partnerships to scale it into 800 stores.• Launched Target’s first mass-market smart connected product (2016 ARA lighting suite).• Recognized with “Chairman’s Award” for serving as interim Chief Strategy and Innovation Officer(2017) and establishing the Executive Committee’s “growth and innovation” forum.• Relaunched the company’s concept store; store was named one of the “Innovation Leader’s Top Place to Visit in Silicon Valley.”• Brokered research collaborations with P&G, Intel, and Microsoft and supervised the enterprise’s new concept portfolio to explore alternative business/commerce models using emerging technology.

Relaunched San Francisco Innovation office and rebuilt 40-person team exploring disruptive concepts impacting retail and consumer commerce.

Led 30-person corporate strategy practice. Responsible for accelerating transformation of lagging business for the $70B+ retailer. Helped drive omnichannel transformation.• Incubated a $5B market revenue opportunity by spearheading a small store concept; directed a 50-person cross-functional team through concept design and helped establish the go-to-market build team. • Co-authored Target’s first market segmentation initiative and “ship from store” strategy to help reduce ecommerce shipping cost by approximately 20% in densely populated cities.• Revamped the company’s private label strategy and reinvented its $2B flagship brand (Up&Up).• Managed $20 million acquisition of Smith & Hawken brand. Led deal team and IP due diligence.• Helped launch “Target Ticket” digital streaming movie service to explore an alternative to DVD sales.• Delivered corporate turnaround strategy amidst 2013 CEO transition; recognized by interim CEO and interim Board of Directors chair.• Recognized with 2010 “Leadership Excellence” Corporate Values Award (one of eight recipients).

Scope, staff and lead cross-functional teams developing transformational business concept and ideas focused on reinventing Target's prioritized businesses.

Supervised $12M vendor income stream from global quality assurance services. Collaborate with 40+ sourcing offices to build world class vendor matrix.

Reponsible for managing and monitoring $500M corporate HQ expense including development of strategic initiative funding.

Lead long range business planning and analysis of product profitability mixGenerate pro-forma P&L in conjunction with 3-5 year planning horizons

Managed corporate and executive sponsored projects with global impact of $15M+. Lead engineering team driving new product deployment in the US.