Gene Kirtser Email and Phone Number
I am a two-time CEO, nine-time board member, and strategic advisor with 30+ years of diverse expertise managing operations, finance, sales/marketing, and general management functions in the healthcare industry across different verticals (provider and supplier side) and environments, including high-growth start-ups, mid-market private equity-backed, and Fortune 500 public companies. ➤ Executive ExperienceAcross my executive career, I have served as a trusted partner to boards, executive leadership teams, investors and stakeholders, leveraging a deep understanding of the healthcare industry and the critical business functions that drive innovation and growth. My experience spans working within various segments of healthcare on the B2B medical/pharma side and on the B2C retail side, including healthcare manufacturers, distributors, GPOs (group purchasing organizations), healthcare systems, and a dental retail business. I have worked across all levels of the business, giving me broad exposure to what’s required at the start-up, emerging, turnaround, and sale/acquisition stages. I excel at challenging the status quo, creatively solving problems, and building successful teams that drive better outcomes for short-term and long-term growth. Undaunted by failure, I thrive on taking calculated risks and use my upbringing (I was born in Ukraine and immigrated to the US at age 10) to push forward through crisis or adversity, and motivate high-performing teams to achieve more in their own careers. ➤ Board Experience I bring a record of board service on multiple for-profit (3 of which I’ve served as Chairman) and non-profit boards and committees (compensation and audit) of private equity-backed, start-up, and privately held companies in diverse healthcare segments, including dental retail, medical technology, home health/hospice, veterinary services, group purchasing organization (GPO), healthcare supply chain, and healthcare events/research. With a breadth of focus across many areas (e.g., company growth, transformation, change management, business/service launches, corporate governance, financial stewardship, stakeholder engagement, and enterprise value creation), my specialized expertise and unique value includes working in CEO and board capacities with multiple private equity firms, recruiting effective and diverse board members, leading searches for CEOs and top C-Suite executives, driving initiatives for major strategy decisions, business unit consolidations, operational transformation initiatives, successful company sales/exits, and acquisitions.
Affordable Care
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Former Chief Executive OfficerAffordable Care Feb 2024 - PresentMorrisville, North Carolina, Us -
Chief Executive OfficerAffordable Care Jul 2017 - Feb 2024Morrisville, North Carolina, UsRecruited to manage all business functions of this private equity-backed dental retail company with ~450 retail locations across 42 states. ~5,000 employees (~800 doctors), including financial operations, growth (organic, de novo, acquisition), talent management, employee retention, crisis management, and strategic planning. Led sale of company in August 2021, representing one of the 10 largest healthcare deals in the world in 2021 (source: Global Healthcare Private Equity and M&A Report 2022, Bain & Company). Exited company in February 2024, continuing to serve as an advisor and investor. Additionally, continue to serve as a board member of Sevaredent. -
Board MemberAffordable Care 2017 - 2024Morrisville, North Carolina, UsMember, Compensation & Audit Committees -
Board MemberCubex Llc 2022 - PresentPhoenix, Arizona, UsMember, Audit Committee -
Chairman Of The BoardFrontpoint Health 2022 - PresentEagle, Co, UsMember, Compensation & Audit Committees -
Board Member / Past Chairman Of The BoardSevaredent Sourcing Solutions 2019 - PresentMorrisville, Nc, UsChairman of Board (2019 – 2024) -
Board MemberVetcor 2023 - 2024Norwell, Massachusetts, Us -
Board MemberSyft Corp 2017 - 2021Tampa, Florida, UsMember, Compensation & Audit Committees -
Chief Executive OfficerRoi Resource Optimization & Innovation Jun 2011 - Jun 2017St. Louis, Mo, UsJoined company at inception and led it through award-winning growth, commercialization, and innovation, earning recognition by Gartner as top 10 global healthcare supply chain company for 8 consecutive years. Oversaw major business and operational functions. -
Board MemberRoi Resource Optimization & Innovation May 2007 - Jun 2017St. Louis, Mo, UsMember, Compensation & Audit Committees -
Chief Operating OfficerRoi Resource Optimization & Innovation May 2007 - May 2011St. Louis, Mo, UsMaintained complete P&L responsibility for all operations of ROi. -
Senior Vice President Of Marketing, Business Development & SalesSri Surgical Mar 2003 - May 2007Recruited to drive innovation and growth for former NASDAQ-listed manufacturer of reusable and disposable surgical products. Led corporate responsibility for marketing, national accounts, training, consulting, and West region sales management. Oversaw 200+ FTEs. Member of executive leadership team. Reported to CEO.
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Group Vice President Of MarketingMaxxim Medical Mar 2001 - Mar 2003Hired to help turn around private equity-owned manufacturer of medical products and position it for sale Led all aspects of strategic planning, organizational development, marketing, and corporate communications. Reduced overhead expenses, resolved quality problems, and improved customer service. Reported to President. Member of executive leadership team. -
Vice President Of Sales & MarketingChoicepoint Health Systems Inc Mar 2000 - Mar 2001Led business development and marketing activities for start-up company in the diabetes industry. Helped position company for sale. Launched Appraise product line and grew start-up business by closing significant business with Aetna, Cigna and Matria Healthcare. Established strategic alliances with large pharmaceutical manufacturers. -
Senior Marketing ManagerCardinal Health 1998 - 2000Dublin, Oh, UsDirected strategic marketing function for the Procedure Based Delivery System, a start-up business unit that grew to $450 million in sales and achieved over 90% market share. -
Area Sales RepresentativeAllegiance Healthcare 1997 - 1998UsManaged a $22 million sales territory, one of the company’s largest. Applied Logistics and Financial acumen to drive new revenue quickly and profitably. -
Area Operations ManagerAllegiance Healthcare 1995 - 1997UsManaged a $25 million expense budget, $10 million in inventory and staff of 80 for $200 million distribution facility. Held P&L and Balance Sheet responsibilities with direct supervision of distribution, transportation, inventory control, customer service and IT. -
Area Finance ManagerBaxter Healthcare 1993 - 1995Deerfield, Illinois, UsManaged all financing, forecasting and budgeting activities for an $800 million business unit. Supervised facility consolidations, financial reporting, operations reviews and business analysis activities. -
General Services ManagerBaxter Healthcare 1992 - 1993Deerfield, Illinois, UsManaged staff of 60 in Customer Service, Inventory Control and Data Entry departments. Monitored, tracked and reported financial and operational activities for the Chicago Region.
Gene Kirtser Education Details
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Miami UniversityGeneral -
Northwestern University - Kellogg School Of ManagementMba
Frequently Asked Questions about Gene Kirtser
What company does Gene Kirtser work for?
Gene Kirtser works for Affordable Care
What is Gene Kirtser's role at the current company?
Gene Kirtser's current role is CEO, Board Member, & Strategic Advisor: Healthcare Private Equity | Organic, De Novo, & Acquisition Growth | Turnaround & Change Management | Board Governance & Effectiveness.
What schools did Gene Kirtser attend?
Gene Kirtser attended Miami University, Northwestern University - Kellogg School Of Management.
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