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Technology is advancing at an exponential pace, not a linear one. This means the rate of change will accelerate in the years to come, and creative destruction will only intensify -- fostering a landscape that is rife with conflict. The tech-culture of "move fast and break things" is the correct mantra when one winning software can scale to dizzying heights and cover up a multitude of failures. But in the public sector, a single failure can result in the death of a multitude of people. Put another way, the mantra of the public sector is "move slow to ensure safety". This fundamental disconnect manifests itself on city streets, sidewalks, and curbs as rideshare, micromobility and delivery vehicles increase exponentially on public right-of-way. Things don't scale in the real world like they do in the digital one, and public infrastructure cannot be altered with a few lines of code. This is where I can help. I bring public and private parties together to devise strategies where everyone benefits. I’ve led strategy and design for California's largest public agencies on new mobility fleets and infrastructure from the ground-up. I've also developed financial models and KPIs, built budgets and projections, led construction projects, created brand identities, and led the ideation phase of Parkit - our custom bike parking platform consisting of hardware, software, and firmware. For over 15 years, I've self-funded Tranzito ~ BikeHub from startup to niche enterprise employing over 55 full-time experts in new mobility transportation. I also directly transformed Alameda Bicycle, a retail business I still own, into a successful turnkey operation that's self-managed based on strong SOPs and meaningful KPIs. My experiences come in handy helping startups shift their focus from growth-at-all-costs to managing their cost of growth.
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PresidentTranzito-Vector Oct 2022 - Present -
Ceo Of Tranzito, Head Of StrategyTranzito Nov 2004 - PresentAlameda, California, UsAs CEO and Head of Strategy, I oversee all operations and directly lead strategy, marketing, and business development. I develop strategic and operations plans for California's largest transit agencies, and then lead teams to design, construct, and operate the programs.I develop financial models and KPIs, lead product launches and write and present winning proposals for major transportation projects that are still running today. -
Head Of MarketingTranzito Nov 2004 - PresentAlameda, California, UsCreated brand identities for leading transit agencies' bicycle infrastructure programs, including: BART Bike Station, Metro Bike Hub, Caltrain BikeHub, and others. I focus on creating practical brand identities that function well in both physical and digital realms. And I produce deliverables - logo, website, signage, print collateral - that fit clients' broader branding initiatives. -
Head Of Business DevelopmentTranzito Nov 2004 - PresentAlameda, California, UsArticulated a vision of convergence in urban mobility, parlaying BikeHub's leadership in secure bike parking to also operating the nation's third-largest bike share program. I'm currently pivoting BikeHub again from focusing solely on bicycle transit into smart city infrastructure; we currently are working with City of Los Angeles LADOT on their first mobilty hub in Downtown LA.Developed long-term and existing relationships with major transit agencies, cities, corporations, and developers as the go-to source for developing and implementing programs on their behalf:- Transit agencies: BART, LA Metro, Caltrain.- Cities: Oakland, Berkeley, San Francisco, Sacramento, Covina, Palo Alto.- Corporations: Google X, Doubletree Hilton, Penumbra, Novartis, Pixar.- Developers: Steelwave, Equity Residential, Carmel Partners, SummerHill Homes, Wilshire Grand.Lead writer and financial modeler for all projects and Request for Proposal responses. Developed teams and strategy, and acted as lead presenter at all proposals. -
PresidentAlameda Bicycle Jan 2002 - PresentDeveloped Alameda Bicycle into one of the top-grossing bicycle shops in the Bay Area, modernizing its finances, marketing, events, and sales strategy. Named Top 100 Retailer by National Bike Dealer's Association.Event-based marketing includes Family Rides, Ride on 2 Wheels, and various other rides and events with participation in the hundreds.We donate to all Alameda and Oakland non-profit and school fundraiser, and run an annual program, Books 4 Bikes, whereby we giveaway bikes and helmets to encourage reading for fun. -
Director Of Business DevelopmentEstudio Jun 2000 - Oct 2001Helped eStudio transition into an online entertainment company as both Director of Biz Dev and lead writer. Conceptualized treatment of music video parody show, which got picked up by VH1 for review. Represented by UTA and Bender-Spink management. Company dissolved in October 2001
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That 70'S Show / 3Rd Rock From The SunCarsey-Werner Jun 1999 - Jun 2000Swiftly promoted from company PA to show PA (That 70's Show) to Writer's Assistant (3rd Rock from the Sun).
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Consumer Products AsstDreamworks Animation Skg Inc. Jun 1998 - Aug 1998Learned from the best consumer products veterans in the entertainment industry. Helped devise spreadsheets and market tracking tools. -
Party PromoterEra Presents / Infinity Entertainment Apr 1996 - Jun 1998Paid my way through college by throwing and promoting parties. At our peak I had three weekly events going strong for the college demographic. Learned first-hand about A/B testing, targeted promotions, and incentive-based promotions with a team of over 60+ volunteers and by co-marketing with fraternities and sororities. Devised party themes, negotiated rents, setup logistics, and oversaw operations.
Gene Oh Skills
Gene Oh Education Details
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University Of California, Berkeley, Haas School Of BusinessBusiness Administration
Frequently Asked Questions about Gene Oh
What company does Gene Oh work for?
Gene Oh works for Tranzito-Vector
What is Gene Oh's role at the current company?
Gene Oh's current role is CEO Tranzito, curb & mobility hub maven.
What is Gene Oh's email address?
Gene Oh's email address is ge****@****ito.org
What is Gene Oh's direct phone number?
Gene Oh's direct phone number is +151052*****
What schools did Gene Oh attend?
Gene Oh attended University Of California, Berkeley, Haas School Of Business.
What skills is Gene Oh known for?
Gene Oh has skills like Sales Management, Start Ups, Bike Share Management And Operations, Bike Station And Bike Transit Management And Operations, Planning, Advertising, Budgeting, Strategic Planning, Writing, Bicycle, Project Planning, Management.
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