Gene Principato Email and Phone Number

Strategic Marketing consulting and business development firm which helps mid-size and large organizations find new markets, develop new revenue streams, and increase sales. Served over 100 clients in health care, health insurance, financial services, manufacturing, and higher education industries. Achievements included:• Identified new $150 Million Outpatient Medical Services market opportunity for major hospital system in the Philadelphia region, assessed competition, and assisted in selection of most attractive markets to target• Found new $50 Million Occupational Medicine market for hospital in the Philadelphia region, assessed competition, prepared Marketing Plan, and guided development of $6 Million business• Conducted major customer focus group research project (over 40 groups & 425 consumers) to understand changing needs and "voice of customer" perceptions and help large hospital system design new healthcare services• Found new $50 Million Occupational Medicine market for hospital in the Philadelphia region• Serving as out-sourced Marketing/Sales Director for Northeastern US regional network of healthcare providers, increased sales from $1 Million to $7 Million and expanded business into new national markets (NY & CA)• Prepared Sales Prospecting Analysis & Strategy for $30 Million distributor, facilitating expansion into new markets in the Philadelphia Metro area and a 5% ($1.5 Million) increase in sales• Successfully found Italian Joint Venture Partner for a NJ-based machinery manufacturer which client developed into new $1,000,000 product line in the US market• Developed and managed Marketing Programs for two large regional banks’ Retail Deposit product lines valued at $1.5 Billion and $600 Million respectively, and increased fee income by 20% ($2 Million)

Marketing/M.B.A. Program

Organized/managed Retail Deposit Product Management Division and directed staff of twoprofessionals. Managed $1.5 billion consumer deposit products business and improved bank's market share.

Managed Retail Checking & Savings business ($600 million in deposits and $25 million in fee income) and improved bank's market share and profitability; directed staff of one professional.

Co-managed introduction and sales support of new cash management information service for U.S. and European banks, helping to generate $2 million in new sales.

Developed market entry strategies for international markets for diverse manufactured products.