Managed and optimized digital campaigns on platforms including Meta (Facebook), Google (Search, Display, YouTube), X, TikTok, LinkedIn, Reddit, Amazon, Snapchat, and The Trade Desk.Monitor and analyzed campaign data, providing insights and recommendations on budget reallocations, creative updates, or new campaign strategies for performance improvement.

Managing brands and franchises. Increasing revenue and strategically increasing their ROI.

At Cox Media, I am a senior level paid search analyst in charge of large advertiser accounts. I have excellent and proven paid search strategic and technical abilities. I share in the responsibility to lead paid search project management and aide in complex analysis and process development. I work independently with guidance and as a team member. I manage multi-million dollar paid search budgets across multiple platforms.• Take lead roles in paid search project management.• Analyze,… Show more At Cox Media, I am a senior level paid search analyst in charge of large advertiser accounts. I have excellent and proven paid search strategic and technical abilities. I share in the responsibility to lead paid search project management and aide in complex analysis and process development. I work independently with guidance and as a team member. I manage multi-million dollar paid search budgets across multiple platforms.• Take lead roles in paid search project management.• Analyze, optimize, and improve paid search accounts at scale.• Lead core paid search business processes.• Regular analysis and reporting of KPIs to leadership and team.Knowledge• Understanding of paid search mechanics, KPIs, and marketplace.• Understanding of paid search account hierarchy and organization.• Know industry best practices in PPC management and optimization. • Deep understanding of paid search bid management, budget planning, ad features, and advanced paid search strategies.• Understanding of API and data feeds within paid search platform.Skills• Navigate and use Google Ads web UI and Desktop Editor.• Navigate and use Bing Ads web UI and Desktop Editor.• Navigate and use Bid Management Platforms for bulk optimizations. • Ability to use Excel to analyze and manipulate large data sets.Abilities• Project management.• Identify, create, and prioritize high impact strategies.• Critical thinking and strong communication ability.• Can interpret data and clearly communicate opportunities or problems to team and leadership.• Aid or lead vendor partnerships.Behaviors• Work autonomously under guidance.• Help coach, mentor, and guide team members.• Constantly driving ways to improve business processes and KPI. Show less

• Responsible for the performance of accounts from $6000 to $30,000 a month. • Directly manage 27 high visibility Pay Per Click accounts • Create strategies for Google, Bing, & Yahoo for YP's highest spending clients • Develop department–wide best practices for optimal performance including account structure & settings, keyword & match types, optimization practices, and all other necessary functions to smoothly build, launch, and optimize AdWords, Bing and Yahoo PPC campaigns •… Show more • Responsible for the performance of accounts from $6000 to $30,000 a month. • Directly manage 27 high visibility Pay Per Click accounts • Create strategies for Google, Bing, & Yahoo for YP's highest spending clients • Develop department–wide best practices for optimal performance including account structure & settings, keyword & match types, optimization practices, and all other necessary functions to smoothly build, launch, and optimize AdWords, Bing and Yahoo PPC campaigns • Optimize pay-per-click (PPC) accounts to ensure best performance and keep within expected KPI • Enhance and manage business-to-business relationships for a large dollar portfolio • Create monthly reports for clients using the Acquisio & DialogTech (Mongoose/Ifbyphone) platform • Assist the Sales Team in closing business both locally in-person and nationally via Webinars Certifications: • AdWords Search Advertising • AdWords Display Advertising • Acquisio Certified Digital Marketer • Kenshoo Search Pro Show less

With the Search Marketing Project Management team, my job was to support and train our offshore contracting team. I worked with them in Bangalore, India for extended stays and teleconferencing from Atlanta. As project manager, I had the opportunity to Interview, train, develop and organize the team of campaign managers. We ensured seamless support, for clients across the US, while also pushing to meet monthly/quarterly goal deliverables. We made sure all new process changes took place without… Show more With the Search Marketing Project Management team, my job was to support and train our offshore contracting team. I worked with them in Bangalore, India for extended stays and teleconferencing from Atlanta. As project manager, I had the opportunity to Interview, train, develop and organize the team of campaign managers. We ensured seamless support, for clients across the US, while also pushing to meet monthly/quarterly goal deliverables. We made sure all new process changes took place without disruption in service. This is in addition to regular inter-team communication and project planning, meant to align our team with the high bar of client satisfaction YP holds to all of its employees. We also work across organizational splits to provide communication, mediation, and resolutions for our Sales, Customer Service, Product and Operation teams. With the product management team's guidance the off-shore, team met 96% of the KPI goals for green accounts. Show less

With the emerging products team at YP, I am involved with the roll-out of several products that are now marketed by YP. Our team successfully created the next generation of products for the second largest search company in the world.Job Responsibilities Include:•Testing and suggesting improvement on internally developed dashboard G.U.I. to manage products.•Taxonomy creation to make account generation faster and reduce cycle time.•Working with engineering to integrate… Show more With the emerging products team at YP, I am involved with the roll-out of several products that are now marketed by YP. Our team successfully created the next generation of products for the second largest search company in the world.Job Responsibilities Include:•Testing and suggesting improvement on internally developed dashboard G.U.I. to manage products.•Taxonomy creation to make account generation faster and reduce cycle time.•Working with engineering to integrate tools into the G.U.I. to increase analyst’s productivity.•Utilizing my S.E.M. skill set to help create a flowchart that analysts can use to troubleshoot poor performing accounts.•On boarded over 150+ advertiser’s landing pages starting from copy-writing, images, setting up the search engines, writing ad copy, keyword and taxonomy loading, and account management.•Manage a large portfolio in the New England area with weekly performance calls to the senior management team.•Transitioning campaigns from vendors to “In-House” and Implementing analytic systems. Show less

As an S.E.M. analyst with AT&T, I develop marketing campaigns around keywords/phrases that relate to my client’s business. Writing creative ad copy and thoroughly understanding a client’s initiatives and goals, I can produce and deliver highly effective campaigns that have a direct and measurable affect on bottom line sales figures. Coupled with statistical analysis using 3rd party and internally developed tools, I continuously and efficiently optimize our advertisers ROI.

Web Master / S.E.O. Analyst / MarketingIncreased ACE's business with web organic listings.Realized personal goal of doubling web traffic each year.Increased sales from the web making it number one in referrals.Website creation.

Programmed and designed graphical user interface for plant operation.Installed computer networks.P.L.C. Programming, Unix IBM aix workstations and servers