Eugene (Gene) Towle is the managing partner of Softec Mexico since 1987. Softec is a Real Estate Research firm focused on highest and best use, project validation and financial evaluation for residential, office, retail, industrial and hotel properties. Softec owns and manages the largest new housing database in Mexico, which includes information on 18 million properties in 44 cities. Softec conducts between 300 and 400 research projects every year. Softec publishes a quarterly report that tracks the evolution of the main housing, retail, industrial, office, and hotel markets in Mexico.He has a BS in Mechanical Engineering, an MS in Mechanical Engineering and an MBA from Cornell University in Ithaca, N.Y. He graduated from the “Birthing of Giants” program offered by MIT, Young Entrepreneurs Organization and INC magazine.He was Director of Marketing for Apple Mexico between 1984 and 1987. Gene cofounded several companies in high technology and Real Estate development, including Fiera Mexico (technology company), Sand Inmuebles (developer), and Hipotecaria Su Casita (mortgage bank) which became the 8th largest financial institution in Mexico, it financed 250,000 mortgages for the purchase of homes, financed construction loans for 350,000 homes and, reached a US$6 billion portfolio.Since 1992 he teaches Real Estate Marketing in several post graduate programs in Mexico, has been a speaker for, US National Home Mortgage Association, US National Association of Homebuilders, ULI, Harvard University, the University of Southern California, CANADEVI Mexico, and AMPI Mexico. He also serves as an independent board member for private and public corporations and organizations including: ARTHA Capital, GAVA Capital, IGS, Vertex, Finlabor, World Resources Institute Mexico, and Rancho la Puerta

Instructor for Real Estate Marketing in Masters programs

Launched the Apple II, launched the Macintosh, responsible for localizing all manuals to Spanish, software promotion and development, product marketing and communications, strategic planning