Gene King, Apr Email and Phone Number
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The essence of storytelling has been the foundation of my decades-long career. Like many communications and public relations professionals, it all started in the newsroom – before they were all online. I haven’t stopped writing and telling stories since then. With a career spanning multiple decades, I pride myself on developing and executing strategic marketing campaigns that resonate with target audiences and drive tangible results. Communications is a strategic driver of an organization and I’ve been an evangelist for measurement focusing on outcomes beyond output.While marketing may be the heartbeat of an organization, communications is the conscience, building and protecting the brand’s reputation. Having worked for small startups to global brands, I’ve been lucky to spearheaded numerous successful campaigns for a diverse range of clients and industries. Whether it's developing compelling brand narratives, orchestrating multi-channel campaigns, or harnessing the power of data to optimize performance, I approach each project with meticulous attention to detail and a relentless pursuit of excellence.Both personally and professionally, I’m driven by continuous learning. Obtaining my masters and APR have been just two of many career milestones. In addition, I’ve sought out professional opportunities where I could make a meaningful difference in the world through my work. Whether it's raising awareness for important social causes, championing sustainability initiatives, or helping businesses thrive in an increasingly competitive landscape, I’ve enjoyed being the voice of companies creating positive change.Looking ahead, I am eager to continue pushing the boundaries of innovation in marketing and communications, exploring new technologies like Artificial Intelligence, and methodologies to stay ahead of the curve. It has been an absolute career highlight to inspire and mentor the next generation of communicators, fostering a culture of creativity, collaboration, and continuous growth.Specialties include:Strategic PlanningMedia RelationsAnalyst RelationsSales PresentationsBrand ManagementCrisis CommunicationsClient Events/TradeshowsSocial MediaExecutive CommunicationsCorporate Spokesperson
University Of North Carolina At Charlotte
View- Website:
- vpa.uncc.edu
- Employees:
- 20
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University Of North Carolina At CharlotteCharlotte, Nc, Us
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Head Of Global Communications And Analyst RelationsCompucom Feb 2022 - PresentFort Mill, Sc, UsCompanies are in an epic battle to win using today’s distributed and hybrid workplace model. Compucom has provided remote work solutions and technologies for more than three decades. We help organizations unleash innovation to lower costs and create efficiencies while redefining the employee experience, enabling them to work anywhere, anytime on any device safely and securely. -
Public Relations ConsultantThreaded Marketing Group Mar 2021 - PresentCharlotte, Nc, UsDevelop and execute public relations strategies for Threaded Marketing Group's clients, leveraging more than 20 years of media and media relations expertise. -
OwnerSkyking Marketing & Communications 2004 - PresentCharlotte, Nc, UsI develop small-, mid- and large-size organization's marketing and communications strategies and tactics that build and protect a company’s brand reputation by engaging effectively with all stakeholders while counseling senior executives and managing high performing teams focused primarily in retail, financial services, professional services and business-to-business services. Recent projects:• Rebranding national HR and IT outsource solution provider and its subsidiaries. Includes complete website overhaul with SEO, Content Marketing and Digital Marketing plans.• Developed, from scratch, brand personality and brand image for start-up mobile commerce technology provider resulting in increased investor spend and industry awards• Developed and implemented global media relations plan for international mobile phone manufacturer and distributor resulting in successful launch of brand in 20-plus international print and online publications• Increased brand awareness of Top 50 insurance agent through targeted media relations campaign resulting in continuous live coverage on top-rated local morning news telecast• Developed and implemented brand and marketing communications plan for start-up personal communications technology company, resulting in successful launch and sales of product through tradeshows and direct sales.I am sought out by industry associations and conferences to speak on content marketing, brand journalism, crises communications, leadership and more.Featured Speaker - Ragan Communications Corporate Communicators Summit – June 2017 Panelist – GKCPRSAPanelist – NIIR KC Chapter - September 2016Featured Speaker – PR Measurement Summit – May 2016Keynote Speaker – Ragan Communications Content Marketing & Brand Journalism Conference 2015Panelist – Future M Conference, Boston, Mass. 2015 -
Director Corporate Communications And Public RelationsWyndham Capital Mortgage Feb 2021 - Nov 2021Charlotte, North Carolina, UsProud to lead internal communications, public relations and content strategy for a fully digital home lender that is the first step for people looking to realize the dream of homeownership or take control of their money by refinancing. With advanced technology and expert guidance, Wyndham Capital delivers a fast, painless experience from application to close. It truly is combining the best of automated intelligence with white glove service. -
Director Of Public RelationsAlly Apr 2018 - Oct 2020Detroit, Mi, UsBuild and execute strategic brand, content and thought leadership communications plans for the direct-to-consumer financial products and services. -
Director - Global Media Relations & Corporate CommunicationsH&R Block 2011 - 2017Kansas City, Mo, UsLead 7-person team responsible for developing, managing, and implementing communications strategies for international tax preparation, financial services, and health insurance provider. Develop thought leadership and content marketing plans to advance company’s message in financial services and healthcare insurance industries. Serve as primary company spokesperson on all corporate matters, including crises communications for global brand with operations in Canada, Australia, India and Brazil.• Increased overall views and engagement to Corporate Newsroom 250% by developing a strategic content marketing plan and redesigning newsroom.• Expanded company Share of Voice 16% by creating strategic media relations plan and establishing relationships with tier 1 media.• Earned average ranking of 5.4 Google search for all content including No. 1 for key content areas by creating content marketing plan based on search engine optimization (SEO) and search engine marketing (SEM) best practices.• Designed communications campaign for DIY product via paid, earned, shared, and owned media, boosting audience awareness 5% in 2017 and 15 over past years and driving 50% of all client conversions during program activation. -
Manager - Media RelationsH&R Block 2008 - 2011Kansas City, Mo, UsLed all media relations efforts for 10K location U.S. retail and DIY tax preparation business, including product and retail offers. Managed agencies and seasonal staff. Worked directly with key field leaders and top designated market area (DMA) media outlets.• Boosted awareness of company’s healthcare-related services 33% among target audience via community event and media relations thought leadership campaign, achieving 75% share of voice on topic. • Established 75% positive brand reputation among Washington, DC-based influencers by developing strategic media relations campaign, including national and satellite media tours with thought-leadership organization The Tax Institute. • Increased quality of earned media mentions 53% YoY through key message development, enhanced media training, and targeted media pitching.
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Marketing ManagerDst Systems 2004 - 2008Windsor, Connecticut, UsResponsible for developing, managing and implementing marketing communications plans for retirement recordkeeping technology and services. Manage marketing coordinators, including media relations, conference/event planners, interactive and print designers, and creative agency while working closely with product SMEs and Division president. -
Marketing ManagerBlack & Veatch 2001 - 2004Overland Park, Ks, UsResponsible for developing, managing and implementing media relations and marketing plans for Energy Sector businesses of global engineering, consulting and construction company. -
Director Marketing CommunicationsPropane Resources 1998 - 2001Mission, Kansas, Us -
Marketing SpecialstThe Personal Marketing Company 1996 - 1998Lenexa, Kansas, Us
Gene King, Apr Skills
Gene King, Apr Education Details
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The University Of KansasJournalism-Marketing Communications -
The University Of KansasJournalism
Frequently Asked Questions about Gene King, Apr
What company does Gene King, Apr work for?
Gene King, Apr works for University Of North Carolina At Charlotte
What is Gene King, Apr's role at the current company?
Gene King, Apr's current role is Global Comms Pro | Content Marketer | Brand Journalist. Because words matter..
What is Gene King, Apr's email address?
Gene King, Apr's email address is ge****@****com.com
What is Gene King, Apr's direct phone number?
Gene King, Apr's direct phone number is +181658*****
What schools did Gene King, Apr attend?
Gene King, Apr attended The University Of Kansas, The University Of Kansas.
What are some of Gene King, Apr's interests?
Gene King, Apr has interest in Social Services, Economic Empowerment, Education, Environment, Science And Technology, Arts And Culture, Health.
What skills is Gene King, Apr known for?
Gene King, Apr has skills like Media Relations, Marketing Communications, Corporate Communications, Marketing, Strategic Communications, Social Media, Leadership, Management, Crisis Communications, Integrated Marketing, Press Releases, Public Relations.
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