Genéa Tehini Email & Phone Number

Managing and assisting the Regional Director of Africa and the CFO in the execution of their executive projects across South Africa and Africa.

In my role I will be educating the market about our digital solutions, targeting global markets and developing the future 'app store' of the audit & advisory world. The role will see me do a bit of technical marketing, sales, BD, comms and customer experience as well as business operations.

Johannesburg, Gauteng, South Africa

Started at BDO as the Communications Manager in a marketing department of four (Head of Marketing, Events Coordinator, Graphic Designer, Communications Manager) with little to no marketing budget. By 2021, there were 15 people in the department, I was the second in charge to the Head of Marketing and we had grown BDO into a brand.My role was spread across the brand. I looked after all internal and external communications (including the crisis communication and planning for the Firm as well as all marketing and communications related policies), manage all agencies, develop brand/marketing/communications strategies and brief agencies as well as present to EXCO and Shareholders, run LinkedIn and Media training for the Firm as well as a few soft skills training (presentation skills, business writing), I managed the company website and all Marktech (working closely with our CRM Marketing coordinator) and social pages. I started the companies LinkedIn page and grew it organically to 60 000 followers in over 3 years. I have run many internal and external events for the Firm, including our prestigious annual Budget Speech event and our Annual Partners Conference, to planning our Clarity Charter Round Table events.I also assisted the C-suite with their respective communication as needed. I worked closely with the CEO to draft his speeches and presentations and manage the general messaging for the Firm.Committees:- BDO Global PR Committee- BDO Global Website Committee- BDO Global Digital Marketing Committee- BDO Global Intranet Committee- BDO SA Sustainability Working Group

Illovo

My role involved: - Crisis and Reputation management - managing media crises and monitoring and managing the company's reputation - Driving the Business to Business digital marketing of the firm - Reworking our Induction process to be more strategic for staff and the business (in response to a survey which showed staff as being disengaged with the business) - Creating and collating all information for staff newsletter every second week- PR and Marketing for the brand and service lines - Internal and external communications for the brand- Managing the companies Social Media Channels- Managing the companies Website- Managing the companies Intranet copy- Developing research reports and angles for the business- Media Training- Launching and working with Partners to develop a sector approach- Part of BDO International PR Group, Website testing team and Mining Marketing teamOur website has also improved since I have taken over:• Old website stats: Our bounce rate was at 53% in January, 41% drop off on our homepage, returning visitors was at 27%, session duration was 2 minutes 19 seconds and people are viewing 2.7 pages when they come to our site. • New website stats: Our bounce rate for February was 14%, returning visitors is up to 31% and people are now viewing 3.33 pages per visit and spending 5 minutes on our website.

During my time at Ogilvy I was the Senior Account Manager on the KFC account - biggest account on the Johannesburg Ogilvy campus. My role was to look for story ideas/ways to tell KFC's story in order to reach their target audience. Not always easy when working with a product as the media don't always want to talk product - this meant looking for innovative and niche ways of promoting content, developing content and publishing content. My role also involved digital marketing, working closely with the advertising team to ensure we COPE - create once publish everywhere. This has given me an integrated view of my role rather than a (often) separated approach.

Bryanston

Being the Client Services Manager/ Digital Campaigns Manager for Telkom and homeware brand - Russel Hobbs was no easy feat. Russel Hobbs involved straight forward product marketing, website redesign, campaigns,social media management, competitions etc. While Telkom was a little trickier - being part of the Y&R team, Mediacom team, Aqua team and Base2 team (known as Team Telkom) meant taking an overview of the entire brands happenings (product developments, company developments, staff changes, public scrutiny) and working as a team to create one piece of content (direct marketing campaigns/advertising campaign/digital campaign/social campaign) that would manage the brands reputation, disrupt the market, stand out from competitors, while still appeasing staff and clients. This was by far my most difficult role - but one that involved a lot of team work, out of the box thinking,direct marketing plans/initiatives, people management, crisis management and hard-sell to senior teams stuck in their own world of thinking. I was also very involved in the redesign of Telkom's current website.

Johannesburg Area, South Africa

Having started at Fleishman as an intern, I was very fortunate to have been molded into the Communications Professional I am today, having begun my internship across various Financial Services Accounts doing daily reports, weekly reports, monthly reports, media monitoring, media motivations and pitching - I was ready for the next challenge. As I grew at Fleishman so did my responsibilities, client interaction, people management and skill. In my almost five years there, I had been trained, upskilled and groomed - I could present, handle a client like a pro, put together a strategy, write and understand organisations and people. I also began dabbling in digital marketing in my time at there and even won the Fleishman-Hillard Digital Novice Award for my campaigns for clients. It was at this time that, my intrigue into digital pushed me away from PR. My clients included (but not limited to) - Financial Services brands such as Visa (including being fully involved in their FIFA Soccer World Cup 2010 sponsorship and their opening of their office in Kenya), FNB, WesBank, Liberty Life, Ma'Afrika Tikkun, SBV, SA Banking Association, The Automobile Association, Columinate.

Ba Honours, Corporate Communication

Activities and Societies: Golden Key Society Member Studied BA in Corporate Communication followed by my Honours in Corporate Communication

Bachelor Of Arts (B.A.), Corporate Communication

Activities and Societies: Golden Key Society Member & Annirand member Besides the general course collateral and focus we did extra.

Matric

Activities and Societies: Prefect & Top 20 student