Gene has 9 years of IT & marketing research and consulting experience, primarily focus on B2B software (both application software and infrastructure software), cloud, customer analytics and digital marketing. He also does research on financial models and business performance measurement.He's an expert do customer analytics, particularly in how to collect right data (e.g. customer data and IoT data), manage data (structured and unstructured data), analyze and apply the data to related marketing campaigns. Gene’s customer analytics research is key to help clients understand the customer moments in the customer journey, particularly when customers discover, explore and buy products and services. He used this framework to help multinationals' marketing team to map their customer buyer behavior in customer‘s journey, collect and analyze the right data to support their sales team’s decision making. Gene successfully identified their business and strategic needs, concerns, and desires for the products and services. Gene has helped tech vendors like IBM, HP to understand industry customers. Gene talked to CIO and CMOs for these projects in past 5 years. Gene served multiple retail (CPG), manufacturing, financial services, utility customers as an industry analyst.