Geneen Spence, Ctsm, Gold Email & Phone Number

Foothill Ranch, California

Manage up to 200 trade shows and events annually in the US, Mexico and Canada for this manufacturer of non-invasive orthopaedic products specializing in prosthetics, bracing and supports. Participate in trade shows across various industries including orthopaedics, arthroscopy, sports medicine, athletic training, trauma, spine, pain management, workers’ compensation, hand surgery, orthotics and prosthetics.Contract for all outside services and coordinate logistics for display materials and exhibit structures to show site by appropriate mode of transportation. Serve as the company’s liaison with labor crews, vendors, convention centers and hotels. Coordinate the deployment of trade show properties. Plan and implement relationship building social functions outside of trade shows for Össur staff and prospective clients.• Strategic Planning: Identify objectives for each trade show, including booth structures, marketing plans, product emphasis and customer experiences. Determine staffing requirements, dress codes, graphics, and the placement of displays, including the LED Walls. Provide creative direction to the Art Department for booth visuals. Lead all phases of the planning process through post-event debriefings with full analysis of results and collaborate on future strategies. • Compile data and manage detailed budgets of up to $1 million per event.• Lead booth design and production in accordance with marketing and sales strategies as well as budget and brand guidelines/consistency. • Conduct site inspections for possible meeting venues.• Plan and manage national sales meetings for 220 participants at sites including Cancun, Cabo San Lucas and Whistler. Responsible for planning 30+ sessions.• Consistently meet or exceed objectives for each event.• Won the “Power of One” Award.• Received outstanding reviews for exhibiting effectiveness at the American Association of Orthopaedic Surgeons’ annual meeting from Competitive Edge/Tradeshows Plus!.

Foothill Ranch, California

Planned and coordinated 50 events yearly targeting orthopaedic surgeons, sports medicine physicians, athletic trainers and orthotists. Also planned and managed inter-company events. Managed a $500K annual budget.• Staged after-meeting parties for prospective customers. Selected themes, location and talent. Determined themed events in conjunction with each city’s culture and history.• Responsible for the company’s Annual Sales Meeting and Awards Gala. Chose themes and venues.• Coordinated Sales Incentive Trips. Selected locations, hotels and venues. Planned activities and meals. Set up and staffed hospitality suites. • Organized market research studies with MD’s. Arranged Focus Group Meetings at the Steadman Hawkins Sports Medicine Institute in Vail, CO.• Transitioned to Össur Americas after it acquired Innovation Sports

Irvine, California

Created and executed advertising programs for this manufacturer of analytical instrumentation.• Publications Editor - Developed and managed multi-divisional advertising programs across numerous industries with a budget of $600K. Acted as liaison with all groups’ sales teams to determine advertising and trade show strategies and appropriate product emphasis.• Trade Show Coordinator - Planned and managed 30 events annually in the US, Canada and Costa Rica, targeting various industry groups and attracting up to 15,000 attendees. Worked within a tight $500K budget. • Led a committee that designed and purchased a new 60’ by 60’ multi-configuration customized exhibit utilized by companies across 7 divisions, with a budget of $600K.• Launched and managed a national customer seminar program

Bachelor Of Business Administration (B.B.A.)

Certified Trade Show Marketer, Gold

Certificate, Public Relations