Geneen Spence, Ctsm, Gold Email & Phone Number

Foothill Ranch, California

• Manage up to 200 trade shows and events annually in the US, Mexico and Canada for this manufacturer of non-invasive orthopaedic products specializing in prosthetics, bracing and supports. Participate in trade shows.
• Strategic Planning: Identify objectives for each trade show, including booth structures, marketing plans, product emphasis and customer experiences. Determine staffing requirements, dress codes, graphics, and the.
• Compile data and manage detailed budgets of up to $1 million per event.
• Lead booth design and production in accordance with marketing and sales strategies as well as budget and brand guidelines/consistency.
• Conduct site inspections for possible meeting venues.
• Plan and manage national sales meetings for 220 participants at sites including Cancun, Cabo San Lucas and Whistler. Responsible for planning 30+ sessions.

Foothill Ranch, California

• Planned and coordinated 50 events yearly targeting orthopaedic surgeons, sports medicine physicians, athletic trainers and orthotists. Also planned and managed inter-company events. Managed a $500K annual budget.
• Staged after-meeting parties for prospective customers. Selected themes, location and talent. Determined themed events in conjunction with each city’s culture and history.
• Responsible for the company’s Annual Sales Meeting and Awards Gala. Chose themes and venues.
• Coordinated Sales Incentive Trips. Selected locations, hotels and venues. Planned activities and meals. Set up and staffed hospitality suites.
• Organized market research studies with MD’s. Arranged Focus Group Meetings at the Steadman Hawkins Sports Medicine Institute in Vail, CO.
• Transitioned to Össur Americas after it acquired Innovation Sports

Irvine, California

• Created and executed advertising programs for this manufacturer of analytical instrumentation.
• Publications Editor - Developed and managed multi-divisional advertising programs across numerous industries with a budget of $600K. Acted as liaison with all groups’ sales teams to determine advertising and trade show.
• Trade Show Coordinator - Planned and managed 30 events annually in the US, Canada and Costa Rica, targeting various industry groups and attracting up to 15,000 attendees. Worked within a tight $500K budget.
• Led a committee that designed and purchased a new 60’ by 60’ multi-configuration customized exhibit utilized by companies across 7 divisions, with a budget of $600K.
• Launched and managed a national customer seminar program

Bachelor Of Business Administration (B.B.A.)

Certified Trade Show Marketer, Gold

Certificate, Public Relations