Gene Hu Email & Phone Number

Taiwan

- Organized and develop digital media buying strategies on Facebook and Google to help a client's revenue grew 253.79% in 3 months.- Led engineering team to build CRM system, which can find the most valuable customers and generate automation marketing campaign for the clients.- Manage all aspect of new product development and launch plan for diversity of consumer products to help company generate new revenue streams.- Used Google Data Studio to build data visualization dashboards to monitor clients' business performance in order to improve media buying strategy.- Implemented chatbot and design user flow on Facebook to gain 1000+ lead customers organically.

- Utilized the design thinking process to develop a machine-learning-based diet tracking app with an Oxford medical Ph.D. for chronic patients.- Worked with design, development, and marketing members to lead the project to get into the semi-final round of Techstart Taiwan and NYU startup competition. - Designed the marketing strategy and built the official site.website: www.humango.co

New Taipei City, Taiwan

- Managed and analyzed creative content to optimized daily social media impression and engagement.- Operating PR events and assisted the commissioner to work with ambassadors from UK and Korea. - Increased 30K (+50%) followers in social media

Greater Los Angeles Area

- Worked for innovative Augmented Reality start-up assisting Founder with data, market research, potential customers, and technology needs.- Sales & Marketing support; including pitching to Siemens and Chinese investors, creating marketing materials, and customer outreach through email and LinkedIn.- Helped secure a lead investor to invest $60K in DOTTY.

Build a Virtual Reality (VR) company with the function of web designs to create the world’s first VR Website: The Web Tour, an immersive web browsing experience.-Past Work: https://peekpeek.com/fot/-Involved in Wayfinder, University of California’s incubator.

Irvine, Ca

Responsible for digital marketing campaigns to engage target audiences and achieve the clients’ marketing goals.• Worked with the team to develop SEM plans and test keywords using Google AdWords and Facebook Ad Management.• Organize clients’ E-commerce websites to generate efficient SEO strategy with Wix, WordPress, and Google Analytics.• Worked with clients to understand their needs and difficulties to lead to more customer awareness and higher engagement rates.o Key Accomplishment: Raised client’s website’s position to top four position in Google and generated more than 1.5 million impressions with just $10 a day in ad spend.

Irvine, Ca

Responsible for designing, strategizing, and implementing social media campaigns using MailChimp, Google Analytics, and Twitter Analytics.• Used multiple social media to help the company to achieve the number one ranking in organic search.• Assisted with sales and account troubleshooting via online chats and emails with MailChimp.• Researched the latest marketing and sales technology, methods and software tools for iOS programming.o Key Accomplishment: Established more than 250 followers in twitter within a month with no cost.

Shanghai City, China

Demonstrated the ability to develop high-level promotional plans for multinational clients including P&G, Biotherm, and Rolls Royce.• Conducted a research project focused on consumers’ insight, collecting data points around media and market environments in China i.e. Youku vs. YouTubeo Key Accomplishment: Generated a winning pitch of digital marketing campaign with the team to help Vicks enter China.

Taiwan

• Designed promotion plan for different companies’ products, such as Sony and Toyota.• Monitored information from social media regarding client’s products in order to analyze consumers’ insights.• Negotiated with Art and Statistics department in promotion strategy meeting.• Collaborated with more than 2 newspapers and film companies to promote client’s products.

Taiwan

• Developed study plans for high school students to increase their chance to enroll in their desire colleges.• Tutored math and grammar to students in group of 1-5• Persuaded students’ parents to trust the company by effectively presenting Envision Prep’s values

Master Of Science - Ms, Management Of Technology, 3.7

Activities and Societies: Led a start-up team to the Semi-final round at the InnoVention competition, which is a tech startup challenge.

Master Of Science - Ms, Integrated Marketing

Certificate, Project Management, A+

Activities and Societies: Taiwanese Student AssociationI learn the following project management knowledge from the program: -Risk Analysis.

Certificate, Marketing, A+

I learn the following Marketing knowledge from the program: -Brand Management -Developing an Advertising campaign -Social Media Marketing.

Bachelor'S Degree, Business/Managerial Economics, Marketing

Activities and Societies: • National Society of Leadership and Success • Taiwanese Student of Association