• 4.5M eCommerce from startup environment• Acquired and cultivated new partnerships with coffee growers, artists, and suppliers• Designed new single serve coffee pod, sampler, and charitable product programs• Developed and launched wholesale, corporate gifting, subscription, CRM, review, and influencer/ambassador programs• Developed and launched franchise and wholesale digital ordering capabilities

• Increased EBITDA 3x via SG&A reduction and digital marketing ROAS efficiency• De facto director of D2C eCommerce start of 2020, P&L management, operations, and development• Merged 5 freshly acquired portfolio businesses into a house of brands with central integration for B2B and D2C eCommerce• Modernized primary distribution center for JIT, Amazon SFP, and D2C operational excellence• Launched and rethemed multiple eCommerce websites across Magento, Shopify, and custom platforms• Created site development, call center, and live chat customer service teams

• B2B account manager for eCommerce and Omnichannel retailers• Functional lead on sales programs, master data management, business intelligence, digital marketing, and data integration• Developed pricing strategy, corresponding sales tools and collateral• Established price management policies and enforcement• Designed and implemented B2B loyalty and RSA incentive program• Created new retailer account application process to integrate pure-play and omnichannel dealers• Cut trade show exhibition costs in half by introducing automation, operations protocols, and mobile-optimized ordering & sales support

• Panoramik - UX and feature development• Chicago Contract Bridge Association - brand development, graphic design• Mechanist Games – UX design, community growth• Emerald City Games - graphic design• Starbus - brand development, graphic design• Chicago Department of Transportation – Rock Island Corridor Trail• Annheuser-Busch InBev – ethnography, design planning, rapid prototyping• Chicago Department of Community Development – New Homes for Chicago• Lara Miller Studio – brand identity, marketing strategy• Chicago Office of the Mayor – Richard J. Daley Global Cities Forum• Chicago Children’s Museum – exhibit development and prototyping