Gene Keenan

Gene Keenan Email and Phone Number

Founder, Advisor, Board Member. Growth Marketer, Fractional CMO for small to medium-sized companies with experience marrying technology, media, and creativity to drive sales for brands or agencies. Making marketing easy. @ ResponsiveAds
About Gene Keenan

Gene is a marketing leader with deep experience in media planning, negotiations, technical development, creative direction and event planning. He uses top-notch creative, media and technology to launch over 300 award-winning digital initiatives. Gene's peers recognize him for his strategic thinking and group accomplishments. He is a top 10 thinker in mobile and top 100 influencer in media. He has spoken and lectured globally before various audiences, including conferences, agencies, brands, and regulatory bodies.

Gene Keenan's Current Company Details
ResponsiveAds

Responsiveads

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Founder, Advisor, Board Member. Growth Marketer, Fractional CMO for small to medium-sized companies with experience marrying technology, media, and creativity to drive sales for brands or agencies. Making marketing easy.
Gene Keenan Work Experience Details
  • Responsiveads
    Chief Revenue Officer (Cro)
    Responsiveads Feb 2024 - Present
    New York, New York, Us
    ResponsiveAds saw revenue growth of 40% in 2023.I am looking for channel partners in 2024 to help us exceed last year.
  • Responsiveads
    North American Sales Lead
    Responsiveads Feb 2023 - Feb 2024
    New York, New York, Us
    Our creative studio tools have been making waves in the advertising industry. With a proven track record of increasing revenue for our agency clients by an average of 400%, our patented technology has served billions of successful ads. We remain committed to staying at the forefront of the market with our innovative solutions. We work with nearly every luxury brand in the market and for good reason. The ads produced are very editorial looking with no pixelation, no banding, and ultra crisp looking text. Time and motion studies (including one done by Accenture) have proven that our studio suite reduces production time on average by 70%-90%.
  • Career Break
    Professional Development
    Career Break Aug 2022 - Jan 2023
    Data and analytics certification program. Concurrent with work.
  • 3Q Digital
    Svp Growth Marketer And Mobile
    3Q Digital Jan 2022 - Aug 2022
    Chicago, Illinois, Us
    * Negotiated first US agency partnerships with 2 MMP vendors, reducing time to market by 90%* Worked with Growth Labs & SLT to guide the company's direction* Created successful non-DR digital campaigns, using GWI and Comscore for research* Formulated market test model to provide flat response across ad partners despite iOS 14.5 limitations* Introduced new vendors to broader teams to drive growth initiatives* Designed & implemented loyalty programs based on psychographics, personas, and editorial calendar* Produced POV for clients on SDKs and measurement partners for mobile app environments*
  • Live Nation Entertainment
    Executive Chef
    Live Nation Entertainment Jul 2016 - Jul 2022
    Beverly Hills, California, Us
    Yearly position for 3-4 weeks.Project Management of seven kitchens serving food simultaneously at 7 different locations for 10k meals plus per day
  • Alen
    Vp Of Marketing: Fractional Cmo
    Alen Jan 2021 - Dec 2021
    Fractional CMO• Increased brand tracking by 20 points over 6 months using Blue Ocean AI• RFP's for creative and media agencies, management of process, and ultimate selection• SEO, SEM audit, SEM agency selection, implementation* Shopify management* Amazon brand page management• Using Blue Ocean AI established brand tracking and saw a 20 point increase over 6 months* Sales increased 300%* Business planning, Project Management
  • The Collective Factory
    Media Director
    The Collective Factory Apr 2012 - Sep 2021
    * Developed digital strategy for OneMain Financial's channels (DR TV, Email, Display), including market sizing, budgeting, planning, buying, implementation, and measurement.* Managed Lending Club's media campaigns, including market sizing, budgeting, creative, attribution models, and reporting. Utilized pivot tables with weekly data refresh for automated reporting and optimization. WOW goals exceeded for the entire engagement.* Developed global digital strategy and implementation documentation for adidas and Four Seasons Resorts and Hotels, including budgeting and vendor selection.* Worked as a strategist for Wonderlust Travel (Publisher: Bob Guccione Jr. of Spin Magazine).• Created a strategy, go-to-market plan, and bought media for a multi-channel (display, video, TV, Mobile) $10M new product launch for POLK audio* Designed editorial calendar and co-created content for Meyer Cookware's email and SMS marketing programs, using certified Klaviyo (email/SMS provider) developer skills.* Key Clients: adidas, Four Seasons Hotels and Resorts, Guideline, Lending Club, Polk Audio, OneMain Financial, Guideline* Personas, Market Segmentation, Media Planning, Media Buying, SEO, Project Management, Business Planning
  • Responsiveads, Inc.
    Chief Strategy Officer
    Responsiveads, Inc. Sep 2013 - Aug 2014
    New York, New York, Us
    • Developed and evangelized five-year product roadmap in partnership with the CEO• Developed investor relations presentations. These materials resulted in direct investment from Sprint Inc.• Company grew from 10M impressions per month to more than 1B/month
  • Four Seasons Hotels
    Special Mobile Consultant To Four Seasons Hotels
    Four Seasons Hotels Dec 2012 - 2013
    Toronto, Ontario, Ca
    • Developed global digital strategies for Four Seasons Resorts and Hotels, including budgeting and vendor selection* RFP for vendors and selection process* Internal marketing and education materials for the new CRM model* Increased in-room sales by 500% through the iPad sales tool
  • Isobar
    Vp Of Mobile (10 Years Mobile Experience)
    Isobar Nov 2005 - May 2012
    • Co-founded the Mobile Marketing Association, a global trade groupGrew membership to more than 700 and expanded the MMA to a global organization. Increased revenue during that time by 7,500%In addition we established the best practices and guidelines that are used across the entire marketing eco-system. Worked with the rest of the board and our Executive Director to establish the singular source of information via global conferences• Formed and led the mobile practice at Aegis Media/Dentsu, managing teams globally and implementing client strategies• Managed strategy, media planning, buying, and creative direction for over 100 domestic and global campaigns• Served as a subject matter expert for mobile at Aegis on a global level• Contributed to a new business that added $10B in new billings annually• Co-created the first global attitudinal study for mobile• Worked as a project manager for mobile development efforts, including creative direction and copywriting for advertising• Created the break through campaign for AdMob which got the attention of Google and eventual acquisition by them• Key Clients: adidas, Walt Disney Theatrical, New Line Cinema, Wells Fargo, Reebok, Nike, GM, Hyundai/Kia, Marriott, IHG
  • Mobile Marketing Association
    Vice Chairman
    Mobile Marketing Association Feb 2008 - Feb 2009
    New York City, Nyc, Us
  • Mobile Marketing Association
    Board Member
    Mobile Marketing Association Feb 2002 - Feb 2009
    New York City, Nyc, Us
    • Founding member of the MMA and represented Aegis Media Group and the advertising agency perspective for nearly 7 years• We increased revenue by 7,500% during this time from 30 companies to more than 700 and expanded the MMA to a global organization. In addition we established the best practices and guidelines that are used across the entire marketing eco-system. Worked with the rest of the board and our Executive Director to establish the singular source of information via global conferences•Worked on addressing issues unique to agencies and brands in bringing mobile marketing programs to market in a timely manner• Served as Metrics Chair and member of various working groups including Short Code, 2D Code, and Creative Formats• Delivered keynote speeches at over 4 dozen events as a representative of the MMA• Assisted in creating the MMA Awards program and acted as MC twice.
  • Mobile Marketing Association
    Co-Chair Metrics Committee
    Mobile Marketing Association Feb 2004 - Feb 2007
    New York City, Nyc, Us
    A founding member of the Metrics Committee at the Mobile Marketing Association. Co-led the creation of the very first usage and attitude study for the MMA both for North America and for other key regions around the world including; Europe, Asia and South America.
  • Carat Usa
    Director Of Innovation
    Carat Usa Mar 2004 - May 2005
    New York, New York, Us
  • Carat Fusion
    Senior Technical Lead
    Carat Fusion Mar 2003 - Mar 2004
    London, England, Gb
  • Freestyle Interactive
    Software Engineering Lead
    Freestyle Interactive Mar 2001 - Mar 2003
    Us
    An acquihire, I sold my CRM software to Freestyle Interactive
  • Crm Marketing
    Founder Ceo
    Crm Marketing Jan 2000 - Mar 2001
    Email marketer for Microsoft. Sold in late 2000
  • Grateful Dead Productions
    Executive Chef
    Grateful Dead Productions Jan 1987 - Aug 1995
    o Clients included: Jerry Garcia, Bob Weir, Phil Lesh, Miles Davis, JFK Jr., Nelson Mandela and Al Goreo Spec’d, and built a mobile kitchen designed to feed between 80-1,500 people in varying circumstanceso Managed team of 20 peopleo Developed and maintained a database of vendors and organic farmers across the United Stateso Managed the P&L for a kitchen with a annual operating budget of approximately $1.8M USDo Menu design for varying dietary requirements

Gene Keenan Skills

Mobile Marketing Digital Marketing Mobile Devices Digital Strategy Strategy Mobile Advertising Advertising Online Advertising Digital Media Online Marketing Social Media Marketing Interactive Marketing Integrated Marketing Marketing Strategy Mobile Strategy Mobile Media Strategic Partnerships Management Brand Development Mobile Content Start Ups Mobile Applications Crm Ppc Mobile Internet Mobile Privacy E Commerce Public Relations User Experience Marketing Lead Generation Analytics Mobile Communications Android Sem Email Marketing Web Analytics Business Development Product Development Leadership Customer Relationship Management Privacy Compliance New Business Development Content Strategy New Media Media Planning Product Marketing Interactive Advertising Web Marketing Product Management

Gene Keenan Education Details

  • Fullerton College
    Fullerton College
    Liberal Arts
  • San Francisco State University
    San Francisco State University
    Computer Science

Frequently Asked Questions about Gene Keenan

What company does Gene Keenan work for?

Gene Keenan works for Responsiveads

What is Gene Keenan's role at the current company?

Gene Keenan's current role is Founder, Advisor, Board Member. Growth Marketer, Fractional CMO for small to medium-sized companies with experience marrying technology, media, and creativity to drive sales for brands or agencies. Making marketing easy..

What is Gene Keenan's email address?

Gene Keenan's email address is ge****@****ory.com

What is Gene Keenan's direct phone number?

Gene Keenan's direct phone number is +141521*****

What schools did Gene Keenan attend?

Gene Keenan attended Fullerton College, San Francisco State University.

What are some of Gene Keenan's interests?

Gene Keenan has interest in Gardening.

What skills is Gene Keenan known for?

Gene Keenan has skills like Mobile Marketing, Digital Marketing, Mobile Devices, Digital Strategy, Strategy, Mobile Advertising, Advertising, Online Advertising, Digital Media, Online Marketing, Social Media Marketing, Interactive Marketing.

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