Gene Kelsey Email & Phone Number

Bonita Springs, Florida, United States

Supporting consumer facing companies with a focus on branding, advertising, marketing communications, web and social media, sponsorship and event marketing, and product management.

Edison, New Jersey

Branding, Marketing Communications, Packaging, Tradeshows− Directed creation of all packaging, marketing materials, and trade advertising− Led seven Graphic Designer direct reports and interfaced with product and sales teams− Managed activities and approvals for several licensed brands− Coordinated and supervised public relations efforts with outside agent− Implemented new package/style and communications programs for house and licensed brands

Newark, New Jersey

Responsible for product and merchandising activities of the Audio/Video and Imaging categories.

Responsible for all training, retail merchandising, and sales support activities for Panasonic consumer electronics products in the United States market.

Responsible for marketing and sales of Audio and Video products including the launch of Panasonic Blu-ray products.

Responsible for all consumer product advertising, including creative process, media planning, consumer products website development, and market research.Established new advertising and branding direction for the company incorporating consistent messaging and creative for broadcast and print programs, literature, promotional materials, and web site.Manage relationships with outside advertising and marketing agencies, and inside ad managers and creative teams. Conduct agency… Show more Responsible for all consumer product advertising, including creative process, media planning, consumer products website development, and market research.Established new advertising and branding direction for the company incorporating consistent messaging and creative for broadcast and print programs, literature, promotional materials, and web site.Manage relationships with outside advertising and marketing agencies, and inside ad managers and creative teams. Conduct agency reviews.Develop and manage strategy for consumer products’ trade shows and public relations activities. Show less

Directed the product and marketing activities for all Audio products including Home (Technics Brand), Portable and Mobile, DVD products, Musical Instruments, and Accessories.Managed the successful introduction of various new categories including DVD Recorders, DVD Audio Players, and Portable Digital A/V products.Developed and implemented advertising and promotion campaigns across all division product categories.

Newark, New Jersey

Implemented new sales organization for Car Audio and Cellular Phone products.Established new marketing direction including new product design direction and new advertising and promotion strategies.Achieved new record sales results for the division.

Developed and implemented business plan for the market launch of the 3DO interactive video system.Established sales organization and directed sales and marketing activities.

Responsible for product development, merchandising and sales of all portable audio products.Interaction with retail accounts, sales regions, and overseas factories.

Executive Branding Seminar

Mba, Marketing

Ba, Government & Law

Activities and Societies: Kappa Delta Rho Fraternity, Radio Station, Student Activities, Alumni Admissions Representative

Political Science

Activities and Societies: WRUC Radio Station, Film Activities Committee

High School, College Prep