Genelle Marsh

Genelle Marsh Email and Phone Number

Sr. Strategic Account Manager Consumer at Bausch + Lomb @ Bausch + Lomb
bridgewater, new jersey, united states
Genelle Marsh's Location
Rochester, New York, United States, United States
Genelle Marsh's Contact Details

Genelle Marsh personal email

n/a
About Genelle Marsh

Highly motivated and accomplished consumer goods sales professional with background working with all classes of trade.Specialties: Field/Outside Sales, Sales Management, Broker Management, Strategic Planning, Category Management, Sales Analysis & Forecasting, Budgeting/Cost Control, P&L Management, Customer Relations/Services, Product Launch & Introduction, Sales Planning, Promotional Programs, New Product Launches, Syndicated Data, Product Distribution

Genelle Marsh's Current Company Details
Bausch + Lomb

Bausch + Lomb

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Sr. Strategic Account Manager Consumer at Bausch + Lomb
bridgewater, new jersey, united states
Website:
bausch.com
Employees:
6464
Genelle Marsh Work Experience Details
  • Bausch + Lomb
    Sr. Strategic Account Manager Consumer
    Bausch + Lomb Aug 2013 - Present
    Rochester, New York Area
    Account management for Costco, Sam's and BJ's Wholesale.
  • Bausch + Lomb
    Strategic Account Manager
    Bausch + Lomb Jan 2009 - Aug 2013
    Rochester, Ny
    Account Management for Costco, Sam's Club & BJ's Wholesale (October 2013 - Current)Account Management for Costco and CVS Pharmacy (September 2012 - September 2013).Account Management for Costco and BJ's Wholesale Clubs (Jan 2009 - August 2012).•Exemplary expense and promotional funding management. •Plan and execute events and marketing programs, producing great lift and ROI. •Work with Marketing and Packaging Engineering to develop unique club packs. •Reached Presidents Club status in 2009, 2010, 2012 & 2014, 2015, 2017, 2018, 2020 and 2022. Business Manager of the year in 2009 and 2014. Sales excellence award in 2011. CEO award winner in 2012.
  • Bausch + Lomb
    Sales Planning Manager
    Bausch + Lomb Sep 2006 - Dec 2008
    •Manage the OTC sales top 50 account forecasting process. •Develop, execute and manage the annual planning process from both a strategic and technical viewpoint. •Execute sales planning activities which include: sales forecasting; planning and development of promotional programs; assisting with unit demand forecast process; setting, maintaining and reporting on sales objectives; preparing and communicating syndicated data consumption/share updates; promotional fund monitoring/reporting and management of new product launches. •Successful at reducing the number of past due promotional claims and reducing deduction balances. •Manage Internal Territory Managers responsible for detailing contact lens solutions and ocular vitamins to Eye Doctors.
  • Bausch + Lomb
    Regional Business Director
    Bausch + Lomb Jan 2004 - Aug 2006
    •Develop and train Internal Sales Representatives and Business Managers. •Met quota goals for the region of lower tier customers, Ahold and Wegmans.
  • Bausch + Lomb
    National Account Business Manager
    Bausch + Lomb Jan 2002 - Dec 2003
    •Account management for Ahold and Wegmans. •Plan and execute promotional events and programs. Improve ROI on promotional events. •Met goals on expense management, promotional funding management and forecast accuracy.
  • Bausch + Lomb
    Business Manager
    Bausch + Lomb Jan 2000 - Dec 2001
    •Account Management for Penn Traffic, Marcs, Discount Drug Mart and Wegmans. •Managed broker organization - Crossmark
  • Bausch + Lomb
    Associate, Sales Planning Manager
    Bausch + Lomb Jan 1998 - Dec 1999
    •Manage the OTC sales top 50 account forecasting process. •Develop, execute and manage the annual planning process from both a strategic and technical viewpoint. •Successful at reducing the number of past due promotional claims from 169 to 32 events through monthly communications to the field sales force and the development of a report card. This represents approximately $900,000 of promotional funding.
  • Bausch + Lomb
    Otc Sales Coordinator
    Bausch + Lomb Jan 1997 - Dec 1997
    •Develop and implement the process and automation of a sales forecasting system for the top 50 OTC sales accounts. •Develop and implement the process and automation of the 1999 Sales Planning process. •Analyze Nielsen Syndicated Data for Field Sales and develop the process for dissemination of Nielsen data to the Field Sales Force.
  • Bausch + Lomb
    Sales Information Specialist
    Bausch + Lomb Jan 1996 - Dec 1996
    •Manage Field Sales realignments in Sales Information Management System (SIMS). •Perform product mapping in SIMS for sales reporting. •Enter, balance and track promotional budgets within SIMS. •Enter and balance sales quotas within SIMS. SIMS.•Entered and balanced sales quotas within SIMS.
  • Bausch + Lomb
    Customer Development Specialist
    Bausch + Lomb Jan 1995 - Dec 1996
    •Vendor managed Inventory (VMI) specialist for Food Lion, Kroger-Houston and King Soopers. Provided back-up support with the VMI program at Kmart and AAFES. •Reduce on-hand inventory levels at the VMI accounts from 8 to 4 weeks while maintaining in-stock warehouse conditions. •Provide customer service support for Meijer, Walmart, Sam's and Target.

Genelle Marsh Skills

Sales Operations Forecasting Product Launch Account Management P&l Management Sales Cross Functional Team Leadership Competitive Analysis Sales Management Management Crm Sales Presentations Pricing Sales Process Strategic Planning Product Development Leadership Marketing Management Product Marketing Direct Sales Market Development Sales Force Development Marketing Team Building Strategy Key Account Management Consumer Products Budgets Market Planning Pricing Strategy Category Management Iri Ac Nielsen Key Account Development Consultative Selling Promotions P&l Marketing Strategy New Business Development Market Analysis

Genelle Marsh Education Details

Frequently Asked Questions about Genelle Marsh

What company does Genelle Marsh work for?

Genelle Marsh works for Bausch + Lomb

What is Genelle Marsh's role at the current company?

Genelle Marsh's current role is Sr. Strategic Account Manager Consumer at Bausch + Lomb.

What is Genelle Marsh's email address?

Genelle Marsh's email address is ge****@****lth.com

What schools did Genelle Marsh attend?

Genelle Marsh attended State University Of New York College At Fredonia.

What skills is Genelle Marsh known for?

Genelle Marsh has skills like Sales Operations, Forecasting, Product Launch, Account Management, P&l Management, Sales, Cross Functional Team Leadership, Competitive Analysis, Sales Management, Management, Crm, Sales Presentations.

Who are Genelle Marsh's colleagues?

Genelle Marsh's colleagues are Zareena Ganpat, Andrew Hoteling, Anne-Laure Navarro, Russ Gugino, Damian Kot, Jennifer Hafeman, Laurie Camoin.

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