Leading expert and reseacher on the digital age and its people.Frequent presence in national media (20+ articles & media performances in 2021): I'm frequently used as an expert on digital natives and digital transformation in Danish media and I do featured articles, essays and interveiws about these fields.I'm an experienced key note speaker at conferences, debates and lectures.Booking:https://generationdigital.dk/kontakt/See Press and Media:https://generationdigital.dk/presseomtale/Mail:ssh@generationdigital.dk

Author of: "Unge stemmer i det digitale demokrati", Djøf forlag 2021 - https://www.djoef-forlag.dk/book-info/unge-stemmer-i-det-digitale-demokrati"Digitaliseringens paradokser. 12 virksomheders erfaringer med hastig forandring", DJØF Forlag 2017 - https://www.djoef-forlag.dk/da/boeger/d/digitaliseringens-paradokser "Digitale indfødte på job"​, Gyldendal Business 2015 - http://www.gyldendalbusiness.dk/products/9788702167665.aspx "Årgang 2012"​, Informations forlag 2011 -https://www.saxo.com/dk/aargang-2012_soeren-schultz-hansen_epub_9788775149711"Fra Massekommunikation til samtale", Markedsføring 2006 - https://bibliotek.kk.dk/ting/object/870970-basis%3A26561787

Strategy for building up digital competence in Republica. Responsable for budget and sales and partnerships on the field. Part of management.

Hired to build up a new department for digital strategy, user experience and information architecture. I worked out vision and goals, described the competencies of the department, and was responsible for the budget, recruitment and staff.When I left Magnetix, the department delivered the highest level of quality of the company (measured march 2009), and held three employees and well documented competencies and fields of responsibility Other fields of responsibility:Digital strategy and overall design of project: I defined projects and estimated time. Strategy and og concept development for potential and existing customersNewbizz and Public Relation: Was part of the pitch teams winning Fitnessdk, Lalandia, Erhvervs- and byggestyrelsen, EDC, Maconomy and others. My primary role in newbizz was to define the project. Often I also had a central part in the concept development. Furthermore I was often invited as a speaker at seminars and conferences - thus generating leads and PRSelected customers and examples of specific tasks: Samvirke (Denmark's largest consumer magazine): Defined strategy for transmitting the paper magazine to the Internet. New, modern samvirke.dk launched august 2008Maersk: Intranet for seafarers. I defined research design, strategy and overall project as well as estimating timeMaconomy: Responsible for the strategy process. Described three possible scenarios for the digital strategy based on research. Communicated one final strategy for the Maconomy management late 2008

Initiating and responsible for a new field of competence in the company: Research & Strategy, which still exist as an established and highly profiled department in LBI (former Framfab)Other fields of responsibility:Newbizz and Public Relation: Has been a part of the pitch teams winning Novo Nordisk, Nokia and large project for Danske Bank (Denmark's largest bank) and Danske Spil (the Danish gaming association). With more or less a similar role as at MagnetixDigital strategy and overall design of projectResponsible for"Børsens Netbarometer", analyses of web sites in Børsen, the largest daily business paper in Denmark. Important lead generator to new customersmanagement: Co creator of new visions and goals of the Center of User Experience Selected customers and examples of specific tasks: Danske Bank: Responsible (with lead-AD) for the development of Danske Bank's overall digital communication platform. Launched throughout 2008. The new sites test favourably amongst Danske Bank's customers and employeesNokia: Development of a global digital strategy as well of specific concept (with lead-AD) for Nokia's new and high profile Flagship StoresDanish ministry of treasure: Responsible for the design of digital strategy for the ministry's focus area of modernising and digitalising of administration and government. Later also responsible for the specific production of two web sites

planed)Research based analysis of future media through investigation of the media use of 8-graders