Gene S. Email & Phone Number

United States

1. Helping individuals, and organizations, brand authentically. With a core of smart writing, and creative direction: integrated marketing communications services including brand strategy, and stakeholder relations.2. Assisting with career transitions, and professional development. Helping students, and professionals at all stages, evolve, and thrive.3. Helping enterprises, foundations, and other organizations align (build sustainable relationships) with universities. Helping higher ed find high value vendors. Making higher education more accessible, and more effective, improving student outcomes.

Cambridge, Ma, Us

At a peak of the COVID lock down, I reimagined the business model for remote and hybrid delivery for an MIT-led global (5 continents) consortium of schools (14 colleges). In the process, I reconfigured core offerings, and partner relationships. I spearheaded rebranding, hiring and managing an agency, increasing outreach, recruitment, and program renown.The Make Impact Consortium, part of the MIT Innovation Initiative, focused on experiential learning product design, innovation and entrepreneurship, and college makerspaces.

Cleveland, Oh, Us

I directed the expansion and rebranding of the professional studies and lifelong learning division. Managing internal offices and external partners, I sought proposals, negotiated contracts, and implemented OPM agreements. Overseeing marketing, recruitment, admissions, financial aid, student affairs, and career service, our digital-skills boot camps program enrolled 1,000 students generating $10M+. Coordinating international student service, bi-national staff, and faculty, I project-managed the launch of a US-India joint venture Master’s program.

Cleveland, Oh, Us

Managing the campus incubator and accelerator, coaching business planning, design thinking, product and process planning, rapid iteration, and networking skills, I helped students, staff, faculty, and alumni turn their ideas into products and services. With inclusive, interdisciplinary focus, from undergrad to post-doctoral levels, engineered products to social-good services, we engaged 500+ participants, establishing 100+ venture teams, with high profile success. Clients raised $15M through sales, venture capital, grants, competition prizes, and crowd funding.

Kent, Ohio, Us

I planned, launched, and managed staff and budget for the Public Relations Master’s online degree program. Online and on-campus faculty member, student academic and career advisor. Led OPM relationship, marketing, branding, enrollment-to-graduation, plus faculty and staff recruitment and supervision (20+ instructors). In 3 years: 170+ course sections offered. 260 students enrolled. Retention-to-graduation rate 95%; Revenues $6.5M. Increased international student population by 50%; Exceeded quality and satisfaction goals.

Courbevoie, Île-De-France, Fr

Directed marketing communications and knowledge management for $100M international division. Reporting to global president, established strategic marketing including acquisition, merger, and divestiture messaging management. Led international media, public, and government relations: Lobbied US Federal representatives. Transitioned global division headquarters and manufacturing facility to new location. Design-managed facility branding, and award-winning customer welcome center. Project-managed building grand opening: 500+ guests, including national and international government representatives, and other VIP.

Cleveland, Ohio, Us

I directed media, public and government relations, customer service, and crisis communications for a PBS / NPR co-affiliate. My team managed creative and messaging across platforms. Setting strategy and tactics for a 4-year capital campaign ($30M raised on target of $25M), launching a new broadcast center, and community performance and education center. Throughout my tenure, audience numbers held or increased, and program tune-in improved. Goals for annual fundraising and membership were matched or surpassed.

Mba, Marketing, Business Policy

Ba, General Honours: Visual Art (Photography, Media, Design, Theory, History), Writing, Communications

Management Development For Arts Administration