Genesis Santiago

Genesis Santiago Email and Phone Number

Graduate Assistant @ La Salle University
Reading, PA, US
Genesis Santiago's Location
Reading, Pennsylvania, United States, United States
Genesis Santiago's Contact Details

Genesis Santiago work email

Genesis Santiago personal email

n/a
About Genesis Santiago

🚀 About Me:Hello! I’m Genesis, a dynamic Marketing Pursuit Manager with a penchant for transforming challenges into impactful opportunities. With a foundation in applied psychology and a zest for marketing, I thrive on crafting compelling narratives that resonate deeply with audiences. My journey from orchestrating grassroots campaigns to steering major strategic initiatives has taught me the art of blending creativity with analytical rigor.🔍 What Drives Me:I am passionate about using marketing as a platform to tell stories that not only sell but also tell—revealing the heart and soul of a brand. From decoding complex market trends to delivering high-stakes presentations that captivate and convince, I bring a unique blend of enthusiasm and expertise to the table. I’m particularly proud of my ability to rally diverse teams towards a common goal, fostering an environment where creativity meets strategy and innovation blossoms.🌐 Collaboration Is Key:In a world where change is the only constant, I leverage my strong collaborative skills to adapt and thrive. Whether it’s leading go-no-go decisions, spearheading innovative marketing plans, or guiding teams through intricate project narratives, I ensure that every piece of content we craft not only meets the mark but sets a new standard for excellence.📈 Always Growing:A lifelong learner, I'm currently pursuing my MBA while juggling life as a new mom and a self-taught investor. Each day brings new lessons on balancing the delicate equation of work and life, investing not just in markets but in relationships and knowledge. After completing my MBA, I will take full advantage of Ivy League free courses related to business development and leadership.🤝 Let's Connect:If you're intrigued by the power of marketing to change perceptions, drive growth, and create lasting relationships, I’d love to chat. Together, let’s explore how we can turn your challenges into the next great success story.

Genesis Santiago's Current Company Details
La Salle University

La Salle University

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Graduate Assistant
Reading, PA, US
Genesis Santiago Work Experience Details
  • La Salle University
    Graduate Assistant
    La Salle University
    Reading, Pa, Us
  • La Salle University
    Graduate Assistant
    La Salle University Aug 2024 - Present
    Philadelphia, Pennsylvania, United States
  • Berks Teens
    Youth & Health Resource Center Manager
    Berks Teens Feb 2022 - May 2023
    Reading, Pennsylvania, United States
    • Coordinated and managed a comprehensive Peer Education Training initiative, tailored to diverse learning styles, integrating leadership development and team-building exercises.• Served as the principal liaison between Berks Teens and technology vendors, coordinating the selection and implementation of software solutions to optimize our outreach and engagement efforts, resulting in a 40% increase in social media engagement.• Developed and executed webinars, engaged audiences through targeted paid media, and produced promotional videos to enhance the company's online presence and digital marketing initiatives.• Led collaborative initiatives with community resources and partners to drive collective impact in healthcare preparedness.• Enhanced public health outcomes by empowering young individuals to make informed decisions about their bodies, contributing to a remarkable 49% decrease in our city's teen pregnancy rate since 2014.• Implemented Quality Improvement (QI) and Performance Management (PM) to contribute effectively to the development, management, and enhancement of Berks Teens such as creating and implementing a new training program and evaluating the performance of trainees. • Employed B2B and B2B2C marketing strategies in the healthcare sector to secure and finalize business agreements.• Utilized data-driven methodologies to track and measure program impact on public health metrics, refining strategies for continuous improvement.• Supported senior program managers by partnering with Co-County Wellness Services in a cross-departmental effort to reduce the risks associated with unprotected sex, including STIs and unintended pregnancies.
  • The Mentor Network
    Data Analyst- Behavioral Health
    The Mentor Network Aug 2021 - Feb 2022
    Reading, Pennsylvania, United States
    • Employed data-informed strategies to design and implement customized treatment plans for children facing behavioral and learning challenges, optimizing their performance in educational and home environments.• Established a secure and supportive atmosphere that nurtured children's developmental progress.• Empowered both children and parents to attain predefined objectives through the use of specialized tools and support, leveraging insights derived from data to facilitate meaningful and targeted progress.
  • Pennsylvania State University-Penn State Berks
    Semester Research Assistant
    Pennsylvania State University-Penn State Berks Aug 2021 - Dec 2021
    • Conducted an exhaustive 40-page literature review on intimate partner violence, emphasizing the underrepresented perspective of male victims.• Utilized SPSS and various data-configuring software tools to perform rigorous analysis and translate complex data derived from psychological experiments into actionable insights.• Demonstrated exceptional skills in distilling extensive information into valuable, comprehensive conclusions, showcasing a deep understanding of intricate nuances within interpersonal dynamics and issues of violence.
  • Aaron'S Acres
    Summer Camp Counselor
    Aaron'S Acres Jun 2021 - Aug 2021
    Manheim, Pennsylvania, United States
    • One-on-one assistance in helping children with mental, emotional, and/or physical disabilities to have as much fun as possible and to participate in every single camp activity no matter the limitations• Collecting data to view their progress and effectiveness of the therapeutic interventions
  • Tower Health
    Data Analyst Intern
    Tower Health Feb 2021 - Apr 2021
    Reading, Pennsylvania, United States
    • Utilized data-driven methodologies to conduct remote patient screenings, analyzing and interpreting data to customize resource recommendations for enhanced health, safety, and holistic well-being.• Applied statistical insights to strategically reduce emergency room visits by optimizing health conditions and facilitating resource access through informed decision-making.• Leveraged both email marketing and telecommunication strategies to foster connections between the business and patients seeking assistance
  • Hacc, Central Pennsylvania'S Community College
    Researcher
    Hacc, Central Pennsylvania'S Community College Aug 2019 - May 2020
    • Researched the correlation between the amount of water a student consumes on average and their stress levels with respect to stressful events• Used a two-factor analysis to measure the data on SPSS• Organized a stress log where students were asked to rate their stress levels first and check off a list of stressful events that have happened in the last year• Compared the results to their actual stress with their reason to be stressed and its correlation to water consumption
  • Hacc, Central Pennsylvania'S Community College
    Project Manager
    Hacc, Central Pennsylvania'S Community College Aug 2018 - May 2020
    • Optimized the supply chain process for student resources, ensuring the timely procurement and distribution of academic materials, trip essentials, and student perks, maintaining cost-efficiency within the $30,000 budget.• Facilitated and Participated in writing grant applications for private funding. • Negotiated and secured over 10 local discounts (ranging from 10-15%) for students and staff by directly engaging with area businesses while maintaining relationships with them.• Orchestrated a spectrum of events, fostering collaborations with guest speakers and local vendors to enrich campus experiences.• Employed diverse marketing strategies utilizing Canva, Adobe, and other editing tools to amplify engagement and visibility.• Collaborated with the college's Executive Assistant for Inclusion and Diversity to spearhead a new college-wide organization for sexual assault.• Executed peer education programs addressing crucial concerns like bystander intervention, gender dynamics, sexual assault, and community-wide safety, employing data-driven insights to improve program effectiveness.• Utilized advanced features of spreadsheet software such as Microsoft Excel for financial modeling and forecasting
  • Hacc, Central Pennsylvania'S Community College
    Program Developer
    Hacc, Central Pennsylvania'S Community College Sep 2019 - Jan 2020
    • Developed "It's On Us", a sexual assault intervention with the goal of incorporating peer education to educate on sexual assault, and bystander interventions in our communities

Genesis Santiago Education Details

Frequently Asked Questions about Genesis Santiago

What company does Genesis Santiago work for?

Genesis Santiago works for La Salle University

What is Genesis Santiago's role at the current company?

Genesis Santiago's current role is Graduate Assistant.

What is Genesis Santiago's email address?

Genesis Santiago's email address is ge****@****ork.com

What schools did Genesis Santiago attend?

Genesis Santiago attended La Salle University, Pennsylvania State University-Penn State Berks, Hacc, Central Pennsylvania's Community College.

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