Genesis Herrera 🌪 Email & Phone Number

Los Angeles, CA, US

• Launched and managed micro-mobility programs at various locations across North America, including UMASS University (Boston, MA), Honolulu (Oahu, HI), East Carolina University (Greenville, NC), Western Kentucky.
• Designed and executed comprehensive employee onboarding programs, fostering continuous learning, and implementing rigorous quality assurance initiatives. Empowered the support team to consistently deliver a.
• Increased employee retention from 5% to 23% in the first quarter of operations at University programs by implementing productivity bonuses and incentives.
• Built streamlined processes, automated workflows, and impactful content that significantly enhanced market operations across the organization.

Remote, OO

• Identified sign-up drive opportunities through strategic canvassing, direct prospecting, lead follow-up, and networking, while also fostering collaborative local partnerships. Successfully obtained over 100 leads.
• Efficiently managed event calendars, engaging new workers and Wonoloers, and facilitating partnership events using CRM systems.
• Drove innovation through novel concepts, workflow enhancements, and experimental strategies. Key in establishing Wonolo's household recognition in Miami.

Remote, OO

• Managed acquisition, onboarding, and assessment of W2 workers, meticulously reviewing I-9 and identification documents.
• Cultivated rapport with clients, offering insightful guidance to improve operating procedures.
• Optimized CRM management, enhancing efficiency and meticulous upkeep.Liaised with clients at diverse sites, orchestrating seamless resolutions for check-in/out, time-theft prevention, and job fulfillment.

Charleston, SC, US

• Pioneered launch and growth of Fort Lauderdale's e-scooter program, expanding fleet from 150 to 450 devices in 3 months. Focused on profit, system robustness, and membership activation, utilizing data insights for.
• Led customer service initiatives, addressing market-specific issues to enhance the customer experience. Collaborated cross-functionally for swift solutions.
• Managed full employee lifecycle: recruitment, evaluation, scheduling, coaching, and discipline, aligning with policies.
• Cultivated brand presence through impactful events, securing 16+ strategic partnerships with local businesses and organizations.

Beijing, Beijing, CN

• Directed the implementation of quarterly marketing plans across several diverse US cities, encompassing locations such as Miami, FL, Atlanta, GA, Charlotte, NC, Quincy, MA, and White Plains, NY. This initiative led to.
• Negotiated partnership terms with local marketers, driving effective activation from concept to analysis.
• Developed activation calendars and KPIs aligned with business goals.Recruited and trained brand ambassadors, enhancing engagement and ridership.
• Created reports for upper management, offering performance insights and budget suggestions.
• Crafted competitive strategic plan for local OFO Bike Share presence in US cities.
• Developed brand messaging, collateral, customer events, and promotional strategies.

Томск, RU

• Executed sales-related and marketing administrative projects, encompassing tasks like crafting quarterly reports, conducting company research, and managing database assignments.
• Produced press releases for new products, company newsletters, event announcements, and maintained the bilingual company website using the WordPress platform.
• Developed a range of visual content, including infographics, presentations, and printed collateral, utilizing tools like Venngage, Canva, PowerPoint, Google Docs, and CRM systems.
• Proficient in using Google Docs, MS Office tools, QuickBooks, and other relevant software.

• Conducted comprehensive analysis of marketing programs, identifying optimal avenues for enhancement.
• Elevated brand visibility through SEO optimization and appealing web design.
• Devised impactful marketing strategies, leveraging platforms like Sprout Social, Hootsuite, Facebook ads, and Survey Monkey to engage the user base and gather feedback.

• Developed a comprehensive acquisition strategy (Google, Facebook, newsletters) driving 30% higher revenue from new members in the first 3 months. Formed key partnerships with Panther Coffee, Deco Bike, Bunny Cakes, and.
• Represented car2go at branding activities, corporate events, and high-profile conferences in close collaboration with the Downtown Development Authority (DDA)and other local organizations.
• Evaluated brand development finances, managing budgets, expenditures, research funds, and return-on-investment projections. Led strategic decision-making.
• Directed multifunctional teams, enhancing cross-departmental collaboration for a seamless campaign execution and resource optimization.Fostered customer engagement, analyzing data-driven insights to refine marketing.

• Completed administrative duties and ensured the gallery was opened and closed on time.
• Served as liaison between the art gallery, art collectors, and prospective clients.
• Led negotiations of large acquisitions and customer service inquiries about shipment, pricing and upcoming events.
• Achieved weekly sales of up to $10k; continuously met and exceeded monthly sales goals defined by seasonality and historical data.

• Developed workflow policies and procedures that improve efficiency without compromising safety or quality to positively streamline processes and improve product quality.
• Set productivity goals for each manufacturing team, resulting in increased efficiency and improved production output.
• Motivated, supported, and provided guidance to production staff, resulting in increased productivity and improved morale. In addition to an adequate scheduling of staff, resulting in optimal staffing levels and.
• Ensured compliance with OSHA safety and health guidelines.
• Established a balance between increased productivity and reduced costs of manufacturing operations, resulting in improved profitability and cost savings.

Atlanta, GA, US

• Ensured customer satisfaction by promptly resolving customer concerns.
• Worked with customers in-store and over the phone to determine their needs and recommended the right product(s) to meet those needs.
• Maintained accurate customer record(s) in the store’s database
• Completed quality control calls on all new lease agreements and personally assisted within one business day.
• Processed customer payments and set future customer payment appointments.
• Assisted in the maintenance of the showroom through cleaning, organizing, merchandising, and pricing as directed by management.

• North American call center with a branch in Dominican Republic.
• Provided administrative assistance, such as writing and editing e-mails, drafting memos, and preparing communications on the executive’s behalf.
• Maintained comprehensive and accurate records.
• Performed minor accounting duties
• Organized meetings, including scheduling, sending reminders, and organizing catering when necessary.
• Answered phone calls politely and professionally.

Santo Domingo, Distrito Nacional, DO

• North American call center with branches in Dominican Republic.
• Answered customer calls and provide accurate, satisfactory answers to their queries and concerns.
• De-escalated situations involving dissatisfied customers, offering patient assistance and support
• Contacted clients and customers to inform them about the company’s new products, services, and policies.
• Guided callers through troubleshooting, navigating the company site, or using the products or services.
• Reviewed customer or client accounts, providing updates and information about billing, shipping, warranties, and other account items.