Génesis Vargas Valdez Email & Phone Number

Lima, Perú

• Designed a feature to assist users in selecting an insurance product, 33% of users who received assistance were interested in purchasing insurance.
• Designed the purchase experience of 6 insurances in the APP Mi Mundo Rimac achieving a 100% digital sell flow, exceeding the quarter's premium target by 188%.
• Collaborated in the Assessment Project for App Mi Mundo Rimac, identifying improvements based on data and user research, which led to meaningful UX improvement.

• Conduct user research to create use personas, journey maps and user testing reports.
• Realize UX Heuristic Analysis and Site Maps improvements.
• Managed product development cycle (Roadmap/Backlog), partnering with developer and design team to achieve product goals.

• Leaded Customer Support team decreasing first response time from 45 min to 4 min.
• Increased user retention in the first month from 17% to 36%.
• Managed product development cycle (Roadmap/Backlog), partnering with developer and design team to achieve product goals.
• Executed user-testing and ensured new feature adoptions through articles, webinars, and onboarding.
• Prioritized histories on the backlog based on business metrics, business needs, and user feedback.

• Implemented the continuous improvement methodologies through training, coaching, and assessment to the HHRR team improving from Base to Emerging.
• Developed and monitored the key metrics to drive results in the objective of HHRR.

• Planned and executed the activities in Safety & Health projects completing 92% of activities achieving a reduction on the Lost time injuries rate from 7.2 to 2.4.
• Ensured compliance around the local law about Safety and Health at work.

República Dominicana