Genetta Robinson Email and Phone Number
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I’m a Marketing, Partnerships and Branded Content Professional with specific expertise in strategy, media research and advertising sales. Whether working at global, high-profile media properties or small entrepreneurial start-ups, I solve problems with informed, practical solutions and always exceed my targets. Trained in journalism, I am uniquely able to conceive of and craft spot-on messaging for all types of audiences across all platforms. Clients and managers appreciate my creativity, resourcefulness and sense of humor and they expect (and get) from me top-notch, thoughtfully designed strategic and integrated programs that delight. I’m happiest leading teams and connecting brands with consumers via strategic partnerships and sponsorships.I’ve been fortunate to develop professionally through direct experience with world-class events and premium brands, including: The Olympic Games, Super Bowls, and Grand Slam Tennis with NBC Universal and CBS Radio's We Can Survive and Not So Silent Night – and I’d love to help your organization.Please scroll down to see my broad Skills and Recommendations below.
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Sr. Manager, Multicultural MarketingHulu 2021 - PresentSanta Monica, Ca, Us -
Senior Adjunct ProfessorRowan College At Burlington County 2015 - PresentMount Laurel, Nj, UsI taught Writing for Mass Media and Introduction to Entertainment in the Fall 2015 semester at Rowan College, instructing approximately 30 students in each class. I drew on my media experience at NBC-Universal and elsewhere to incorporate "hands-on industry applications" into my classes that increased student engagement with the material. Another exciting aspect of my work has been mentoring students seeking internships in mass media. -
Independent ContractorVi Consulting 2013 - PresentI draw upon my extensive business experience to provide social media, marketing partnership, sales, and customer service expertise to non-profit organizations and small businesses with limited resources. Some of the organizations I have served in this role are YBS Benefits, the 12th of Never Foundation, and the Youth Business League.I've developed key partnerships for the 12th of Never Foundation that have built brand awareness while promoting activities and events that raised $20,000. In addition, I have established relationships with local officials, businesses, and non-profit organizations to gain support for a successful launch of the Youth Business League.Additional projects I have worked on for VI clients include:-- Improving positioning, messaging and tactics for clients through strategic analysis and marketing plans, and-- leading industry and market research that improved branding strategy for clients.
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Director, Ad Sales Marketing Strategy & Analytics | Insights & MeasurementNbcuniversal Media, Llc Jun 2019 - Nov 2021New York City, Ny, UsI am a premier "storyteller," utilizing cross-platform measurement tools to provide both proactive and planned analysis and insights around NBCU's viewers/users across the NBCU Portfolio. Additionally, I collaborate with the larger Insights & Measurement team in support of promoting a culture of learning, industry awareness and continued growth trajectory. -
Strategic Marketing ManagerCbs Corporation May 2017 - Jun 2019New York, Ny, UsI conceptualized and developed cross platform brand integrations and custom creative across multiple categories (audio, video, social, on-site/experiential). While on the team, I won multiple RFPs using insight, data and rationale that yielded substantial revenue for both local stations and the national sales marketing team. -
Partnership Marketing SpecialistBurlington Stores, Inc. 2011 - 2013Burlington, Nj, UsIn my role at Burlington, I drove traffic, grew market share, and increased customer retention at more than 500 stores throughout the United States. In addition, I supervised grand opening logistics for 19 new stores and established relationships with local officials, businesses, and non-profit organizations in many markets.One of my greatest accomplishments at Burlington was to inaugurate the annual “Red Dress Event." This event increased quarterly sales 11% while raising nearly $1 million to support women’s heart health programs. Burlington's Chief Executive recognized my accomplishment with the Company's CEO Award.Other accomplishments included streamlining Burlington's brand message across media, events and marketing collateral to assure consistency. -
Marketing Manager, Nbc Sports & OlympicsNbcuniversal Media, Llc 2007 - 2011New York City, Ny, UsI oversaw the Sports Marketing Team, reconciled the operating budget, and led five direct reports while collaborating with Sales, Programming, and Production to supervise more than 90 advertisers and their overlapping media and value-added programs. In addition, I trained and developed my team.My most notable achievement was to produce more than 300 presentations which generated more than $1 billion in advertising sales revenue for London 2012, Vancouver 2010, Super Bowl XLIII, and Beijing 2008. In addition, I pitched advertisers and their agencies to translate their brands into “sellable” Network programs.
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Marketing Analyst, Nbc Sports & OlympicsNbcuniversal Media, Llc 2006 - 2007New York City, Ny, UsI designed marketing material, wrote company profiles, and evaluated Nielsen ratings. Specifically, I interpreted Nielsen ratings and analyzed NBCU Sports programming to provide recommendations regarding in-program values. I also created extensive Product Category Overview presentations to facilitate advertising sales. These overviews included profiles of companies, their year-to-year ad spending, and competitive patterns.Other key projects included the annual development and execution of three different media kits and 30 one-sheets. I also developed and executed promotional materials and online content, such as the annual NBC Sports Calendar, and continually updated the materials as on-air personalities and sports seasons changed.
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Marketing Associate & Coordinator, Nbc Sports & OlympicsNbcuniversal Media, Llc 2005 - 2006New York City, Ny, UsI analyzed data, compiled content, and performed digital editing to support the NBC/USA Sports Team. Among other things, I prepared Company Overview reports, one-sheets and recap reels for sales staff. Also, I developed sales stories through analysis of SMRB, CMR, and MRI data.My greatest achievement, though, was implementing a new digital editing and dubbing process that reduced time and cost.
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Nbcu PageNbcuniversal Media, Llc 2004 - 2005New York City, Ny, UsI rotated through three NBC Universal assignments during this one-year contract assignment—VIP Page, Dateline News Assignment Desk, and NBCU Sports and Olympic Marketing.A highlight of my year as a Page was being selected from more than 50 pages to guide exclusive VIP groups through NBC Universal facilities.
Genetta Robinson Skills
Genetta Robinson Education Details
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S.I. Newhouse School Of Public Communications At Syracuse UniversityJournalism -
S.I. Newhouse School Of Public Communications At Syracuse UniversityMedia Management
Frequently Asked Questions about Genetta Robinson
What company does Genetta Robinson work for?
Genetta Robinson works for Hulu
What is Genetta Robinson's role at the current company?
Genetta Robinson's current role is Sr. Director, Marketing and Partnerships.
What is Genetta Robinson's email address?
Genetta Robinson's email address is ro****@****ail.com
What is Genetta Robinson's direct phone number?
Genetta Robinson's direct phone number is (212) 975*****
What schools did Genetta Robinson attend?
Genetta Robinson attended S.i. Newhouse School Of Public Communications At Syracuse University, S.i. Newhouse School Of Public Communications At Syracuse University.
What are some of Genetta Robinson's interests?
Genetta Robinson has interest in Human Rights, Social Services, Children, Economic Empowerment.
What skills is Genetta Robinson known for?
Genetta Robinson has skills like Digital Marketing, Social Media Marketing, New Media, Integrated Marketing, Television, Digital Media, Advertising, Digital Strategy, Marketing, Social Media, Media Planning, Management.
Who are Genetta Robinson's colleagues?
Genetta Robinson's colleagues are Maverick Briones, Abg Loy, Nan Lalitha, Panchanan Sahoo, Harris❤️ Saleh, Kylie Liya Page, Odette Romanov.
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