General Management | Business Operations | Content Strategy | Growth MarketingOffering fractional scopes across CGO, CMO and CDO disciplines to creators, early-stage and enterprise content companies in the digital, audio, video, streaming and live experiential space.

Geneva S. Thomas’s debut book SUPERVILLAIN is forthcoming from Legacy Lit at Hachette. Rep: UTA.

Chief is a private, invite-only members organization and the only specifically designed for the most powerful women executives. Chief strengthens their leadership, magnifies their influence, and paves the way to bring others with them.

9-Figure P&L | Global Matrix Org of 125Post IAC’s $2.7B acquisition of Meredith’s National Media group (including legacy Time Inc.), effectively making the company “Dotdash Meredith”, I was promoted from brand GM to Group VP of the entire entertainment division—including People TV—the most profitable org in the firm, reporting to president, leading digital media operations for People, People TV, Entertainment Weekly and People en Español. Oversight of 9-figure P&L across audio, video, O&O, social and live experiential. Steered 8 senior leaders (reduced from 20)—125 matrix global org—programming, growth marketing, product, business development (strategic partnerships) and business and data intelligence. Drove strategic roadmap and prioritization to ensure business unit delivered on revenue, audience targets and corporate initiatives.• Led division restructuring, grew EBITDA +15% YoY. • Led post-acquisition transition for division digital business, oversight of onboarding and change management of new ownership and senior executive leadership.

8-Figure P&L | Increased Revenue 23% | Matrix Global Org of 70Continuing with the legacy Time Inc. business under the Meredith corporation following their $2.8B acquisition. Oversight of operations and strategic vision of EW and People eñ Espanol including 8-figure P&L across digital media and live experiential operations including video, audio and social. Reporting to enterprise COO’s org, I led 10 senior cross-functional stakeholders—global matrix org size 70.• In under a year, developed and operationalized strategic roadmap, resulting in increased brand revenues +23% YoY, EBITDA by 12% YoY. • Relaunched content IP and led multi-platform brand refresh seeding next generation of EW superfans—impacting key metrics including audio downloads, retention, avg. session duration, session/impression and repeat visitation by a cumulative increase of 15% YoY. • Managed EW’s FYC digital business anchored by The Awardist audio IP—building product roadmap—yielding 7-figure gains in under a year.• Brought EW’s What to Watch IP to Google TV—over 100M screens globally, a first of its kind partnership.

8-Figure P&L | Global Matrix Org of 40 | Increased Revenue 44% | Interim GM Returned to legacy the Time Inc. business to lead Essence digital after it was acquired by an independent investor. Interim GM for first 6 months. Oversight of P&L and team of 10 direct reports (40 total org size) across audio, video, social, analytics, acquisition, retention, commerce and product. Reporting to COO, I engineered an agency-model to transform the 50 year-brand into a next-gen, global portfolio of content businesses. Secured break-through, revenue-generating partnerships with Facebook, YouTube and Twitter, Verizon Media, and Apple News Plus. Evolved digital GTM with social ad product innovation strengthening business for 3 key legacy partners including Walmart, Coca-Cola and L’Oreal. Results drove record-breaking revenue growth +44% YoY.• Developed the first full-funnel customer acquisition and retention discipline for the Essence Music Festival—one of the country’s largest live events—leading to increased Festival return attendees by +12% and net new registrants +20%. • Closed partnership with Apple News Plus yielding $5M in incremental revenue. Essence became first-ever women’s brand featured on stage at 2019 Apple Event. • Hired business’s first commerce lead and stood up a commerce business with partners including Amazon, SkimLinks and Rakuten. Digital revenues increased triple-digit yield—the first-ever in the brand’s history. • Brokered development deal with Facebook bringing legacy Essence IP to the Watch platform.

Global Matrix Org of 25 | Managed 8-figure P&L | Increased Commerce Revenue 45% YoYAfter delivering record growth for Time Inc.’s style and luxury division, I took a 2-year break to join its fiercest competitor: Condé Nast. Reporting to division Group GM, I led transformation of W and Architectural Digest digital operations into scalable customer-first businesses—with oversight of an 8-figured paid media P&L. Formulated quarterly KPIs, forecasts and institutionalized growth marketing strategy to exceed revenue targets. Steered a global team of 20 growth and performance marketers, retention, acquisition leads, analysts, social media managers—with additional oversight of product, tech and dev—while partnering cross-functionally with content and sales leadership. • Led revenue-generating partnerships for brand IP with MSN, Yahoo, Flipboard and Apple News—increasing revenue by 25% YoY. • Managed commerce strategy with partners including Amazon and SkimLinks—leading P&L and business roadmap, yielding increase in digital revenue by 45% YoY. • Drove record-breaking, triple-digit yield in less than one year for social campaigns with partners including Ferragamo, Mercedes and Van Cleef. Increased cross-platform social video views +340% average and social e-commerce revenue by +30%.• Developed AD’s performance marketing discipline for AD PRO launch, a subscription product, which seeded operating model for VOGUE Business. Led cross-channel playbook for Clever, a next-gen IP targeting millennial homeowners.

Global Matrix Team of 20 | | Managed 8-figure Paid Media P&L | Increased Commerce Revenue by 33%The beginning of a near decade career in the legacy Time Inc. business—through its various owners (Meredith 2018, IAC 2021). I started off leading growth ops for the O&O and app business for 5 brands including InStyle and Food & Wine. Reporting to division Group GM, I built growth roadmaps and formulated KPI targets while leading a global team of performance, growth and consumer marketers, social media managers and analysts across video, social, SEO, product and dev. • Led distribution partnerships with ABC News, PopSugar, and CNN, yielding increase in incremental digital revenue by 25% YoY. • Increased social video views by 80% and O&O video views by +30% YoY.• Produced brands’ first commerce strategy and managed global P&L—onboarded partners and vendors to support KPIs, increasing incremental digital revenue by 33% YoY.

Continuing to ground my career in digital strategy, I joined another Network partnering with the Chief Marketing Officer developing the first women's vertical, which would evolve into BET Her under Viacom. Remained with the network producing official brand book targeting ad clients for Upfront presentations, with a focus on digital and social media innovation.

I spent my early career shaping the voice of the world's most authoritative brands in entertainment, fashion and beauty. I was on the frontlines of the mobile-social revolution and in my corporate work, I made an intentional pivot to strategy and operations leading the business of global digital media. My early work in editorial is foundational to my creativity and empathy as a content executive today. Associate Producer, The Tyra Banks Show - 2007-2008Reporter, Vogue Italia at Condé Nast and Various Publications - 2008-2011Style & Pop Culture Editor, Ebony.com - 2011-2012