Part of the EY's Customer Experience team and a capability support to EY's very own Innovation Lab - EY Wavespace - I am responsible for and have led cross functional teams to help clients transform their businesses and drive innovation in this current digital era. Here are some of my core focus areas:(i) Digital marketing and experience design strategyBuilt digital marketing and customer experience strategies to enhance business propositions and channel management. (ii) Innovation workshopsWorked to bring innovative ideas to life through the design, build and facilitation of customised human-centered design workshops for various clients, evangelising design thinking, digital innovation and agile principles (iii) Human-Centered Design Product BuildCollaborated closely with designers and solution architects to bring to life product ideas from prototype to MVP as well as running in market conversion testings to understand strategic product market fit(iv) Design thinking trainer for APACHave worked on projects in both Singapore and Malaysia. Experienced in Google and Facebook Analytics. Familiar with design (e.g. Adobe XD, Figma), collaboration (e.g. Mural, Miro) and product development (e.g. Trello) software.

Working for the Insights and Innovation team at one of the biggest media agencies globally, I was driven to help our clients identify new and innovative ways of engaging with consumers in an ever-changing media landscape, my key responsibilities were:(i) Consumer Insights ResearchLead, develop and execute multi-market quantitative consumer segmentation, qualitative research and user testing to assist clients in discovery of behavioral/attitudinal insights to support or direct brand/marketing communications strategy.(ii) Media and Marketing Effectiveness MeasurementConceptualize, lead and conduct marketing effectiveness analysis for clients through various methods such as social media monitoring, brand health analysis and market mix modelling.(iii) Thought Leadership and Knowledge ManagementCreate thought leadership pieces to be shared at key industry events, with clients or internally across APAC. I also established and ran an APAC-wide internal knowledge sharing podcast.Have worked on projects in Singapore, Indonesia, Philippines, Malaysia and AustraliaWas part of the core team that worked on Diageo's Johnnie Walker 'The Gentleman's Wager' campaign which won a Bronze Media Lion at the 2015 Cannes Media Festival.

A member of Omnicom Media Group's Business Development team, we were responsible for the management of multi-million dollar global/regional RFP submissions and the creation of immersive storytelling for new business pitches. In addition, we were tasked to driving collaboration across Omnicom teams in APAC. Some of my core responsibilities include:(i) Support on APAC-wide New Business InitiativesThese include organizing industry events, creating thought leadership content pieces and developing collateral(ii) Project Management for New Business PitchesBy managing multiple and tight timelines across various Omnicom C-suite stakeholders to ensure quality delivery of assets as well as logistical requirements(iii) Coordinating Monthly Executive Council Meetings