Genevieve Fahey Email and Phone Number

VicHealth is a world-first health promotion foundation, focusing on promoting good health and preventing chronic disease. At VicHealth we pinpoint and prevent the negative influences of ill health and champion the positive influences of good health.As the Digital Marketing Lead, I work to drive growth in the digital space with a focus on email marketing, SEO and blogs. Combining both creativity with strategy, I use data and insights to plan and execute impactful campaigns.I also look after all paid media, working collaboratively with our media agency OMD and creative agency The Shannon Company.

As a freelance contractor I worked with a range of clients to plan and execute effective digital marketing strategies. I also looking after all collaborations and partnerships. Building strong relationships while contributing to significant growth. Clients included:Unscriptedunscriptedposingapp.comEcoNapseconaps.com.auLove Her Wild Photography loveherwildphoto.comSNRKLBR Swimwearsnrklbr.com

The Unscripted app is an app designed for new and aspiring photographers. It's a one stop shop, offering an easy to use client management system, education, inspiration and more. It's everything you need to feel confident as a pro photographer.I started at Unscripted as a contractor. I was the first contractor to work with Unscripted and after significant growth this turned into a full time role. I managed all marketing strategy and collaborations and eventually looked after a team built to support the business.

kafandco is an agile marketing agency that helps businesses elevate and optimise to drive revenue. This is achieved through through marketing strategy, public relations and creative services aligned to each brand’s aesthetic and customer.Throughout my contract at kafandco, I successfully serviced the following clients:St. Agnist-agni.comLittle Company littlecompany.com.auPeony Swimwear peonyswimwear.comThe Bare Roadthebareroad.com

The Farm's motto is to Grow, Feed, Educate and this inspires all that they do. The Farm believe that it is first hand experience of seeing how food is grown and produced that makes the eating of it so much more pleasurable. From this simple pleasure sprouts a curiosity and desire to learn more.As the Marketing Manager at The Farm, I worked alongside the owners and General Manager to ensure this motto came to life. Throughout my time at at The Farm, we experienced significant growth, becoming one of the top visited destinations in the region. This was achieved through strategic digital marketing and strong internal and external collaborations.

WorkSafe work with the community to deliver workplace safety, together with quality care & insurance protection. In this 10 month contract role, I successfully delivered a number of evidence based behaviour change campaigns. This was achieved through strategic planning while working with both our media agency and creative agency.

Having had success in creating memorable brand experiences through face to face activations, I moved into the out of home sales team. This included billboard, shopping centre, airport and train station advertising. I decided to move into this space to expand my experience and network within the industry. Within this role, I serviced a number of media agencies including OMD, Starcom, Mediacom, UM, Zenith Optimedia, Initiative and a number of other boutique size agencies.

oOh!media is changing the face of the Out of Home industry in Australia. oOh!media works with advertisers, media agencies, partners and communities to engage people with Out of Home experiences that educate, engage, inform and inspire.As a campaign manager in the experiential team, I planned and executed a wide range of experiential campaigns. This included anything from brand launches at Federation Square, to brand sponsorship at the Australian Open. Within this role, I also managed and mentored members of my own team and a number of Brand Ambassadors.

As the leading face to face marketing agency demoplus connects consumers with brands via demonstration, sampling and experiential activations, promoting products and services direct to target consumers. Representing many of Australia’s favourite brands, activations range from in store shopper engagement to large scale events.As campaign coordinator, I worked within the campaign team to make brands come to life by creating memorable customer experiences.