Genevieve Dean Email & Phone Number

Des Moines, Iowa Area

Provide public relations, marketing and communications consultation services to a wide variety of clients focused on localization within the Greater Des Moines market Build strategic communication plans tying together our public relations and marketing expertise bridging the gap between paid and earned mediaExecute local media relations plans starting with list development, identifying story angles, pitching media contacts, and writing and distributing media materialsOffer clients the opportunity to either act as part of their internal team or as an external resource depending on the client culture, needs and scope of workCreate, manage and execute social media efforts including influencer marketing for a wide variety of clients Connect clients with other senior level consultants within our network as it relates to their specific needs such as graphic design, digital media, media buying, web development and video production while providing strategic guidance on creative efforts

Experienced in brand positioning and marketing plan development which included paid, owned, earned advertisingEvaluated the current position and business needs of our clients to develop strategic recommendations for both internal and external communication processesIdentified key performance indicators and units of measurement to ensure all tactics are tracked to meet objectivesProvided media recommendations based on market, target audience, budget and overall client goalsWorked within B2C and B2B industries including retail and complex supply chain accountsClients: Indian Motorcycle, Victory Motorcycles, Deckorators, Camlin Fine Sciences and new business

Develop annual marketing plans for 60 Pella Window and Doors retail branches participating in the Centralized Marketing ProgramDetermine strategy and tactics based on individual branch budgets and local needsMonitor performance against pre approved KPI's and metrics using multiples sets of dataManage budget allocation for each individual branch, making adjustments when necessary per individual branch performance reviewsUnderstand the local market within each branch RTA including media consumption and demographics

Oskaloosa, Iowa

Served as the primary business contact for existing and new retail accounts carrying and/or launching Ready Wireless cellular devicesIntroduced new products and rate plans to retail buyers increasing our product line-up and sales for each accountTracked sales and activity on a daily, weekly, monthly basis and reported to the category manager/buyer for each retailerDeveloped strategy to grow market share within the prepaid category as well as category growth as a whole within each retailer by creating a strong promotional schedule based off of solid offers and creative marketing tacticsAccounts: Dollar General, Fred's, Rite Aid, Speedway, RadioShack, Murphy USA, Love's Travel Stops, Pamida, Winn-Dixie and Duane Reade

Contacted Craftsman vendors to initiate packaging updates, providing estimates for artwork and photography and managed the pull-through for packaging design for up to 2,500 Craftsman products currently in Sears storesManaged and organized the development of packaging for approximately 100 leader SKUs for the Bed, Bath & Beyond Back to College 2009 Program while maintaining excellent client communication and satisfaction Evaluated monthly billing and forecasting to meet the agency’s projected revenue goal for each client

Managed the development and production of the 2008 WTMX & WDRV outdoor and transit campaigns posting 70 billboards in the Chicago area.Strategically developed 2008 marketing and media plans for each client (USG, Chicago Botanic Garden, Fairrington Transportation) working within the provided budget focusing on print, web, direct mail and event marketing campaigns.Negotiated rates and reserved all media space for all clients with Chicago-based publications such as The Chicago Tribune, The Sun Times, Chicago Magazine, Time Out Magazine, Ravinia and Chicago Symphony Orchestra Programs, Chicago Social/Modern Luxury, etc..

Managed the redesign project for the Cars.com e-newsletter resulting in a 100% increase in dealer click-throughSupervised the construction of an announcement email involving flash animation and linked landing pages informing customers of the new Cars.com mobile technologies. Executed multiple direct mail campaigns for The Federal Reserve Bank and Cars.com leading customers to online landing pages integrating offline and online communications.

Assistant Account Executive Organized all U.S. Cellular guerrilla marketing and promotional events within a $3 million budget, in turn, gaining experience in all aspects of project managementManaged job process from concept phase through production to event execution by generating strategy, writing creative briefs, creating estimates, negotiating costs, evaluating creative product and ensuring all projects follow appropriate timelinesMedia Coordinator Worked as the sole media contact for all print and broadcast clients trafficking all ad placementsCreated insertions and work orders for all print, radio, and television media by preset material deadlinesManaged a $2 million media budget that contributed to the success of award winning Wrangler and Chicago White Sox Advertising Campaigns