Genevieve Owyang Email & Phone Number

California, United States

San Francisco, Ca, Us

Rocket Lawyer is an online legal service SaaS platform that provides legal advice and documents to consumers & SMBs. Responsible for driving all customer awareness and acquisition.Manage Performance Marketing, Brand Marketing, App Marketing, SEO, Engagement Marketing and Content Marketing teams. Reporting directly to the CEO.Responsible to drive growth through paid and organic channels. Responsible for $XX Million annual media spend while optimizing for ROI. Launched 6 emerging channels and 2 large-scale integrated video campaigns within first 12 months.

San Francisco, Ca, Us

Develop and execute marketing programs that drive awareness, acquire UUs, generate trials, and drive purchase conversions. Lead a team to focus on growing and optimizing a direct-to-consumer user acquisition program.

Santa Clara, California, Us

Realtor.com is a leading online real estate marketplace connecting home buyers, sellers, and agents. USER ACQUISITION & GROWTH MARKETING:• Built the team and a $10M mobile budget: Directly responsible for scaling and driving 33% of overall app revenue.• Managed cross-channel marketing: Including SEM, Display, Social, Video, Mobile Web-to-App, ASO and Retargeting.• Managed Creative Executions: Guided in-house creative team, resulted in lift with copy and visuals through A/B testing and optimizations.• Oversaw MarTech Transitions: Increased campaign operations and decreased double-counting by 20%. Allowed campaigns to scale more quickly for growth.PRODUCT MARKETING:• Built a consumer Product Marketing function from scratch. • Led Product Marketing launches: Assessed product roadmap and executed launch strategies, messaging and competitive analyses. • Developed GTM channels: Managed and coordinated press, email, paid search, social efforts.• Led COVID marketing launch: Drove 100K visitors to COVID site during launch weekend. Developed a #StayHome message that promoted Virtual Tours, which has a growth rate of 2X compared to Regular Listings.CONFERENCE SPEAKING ENGAGEMENTSMobile Growth Summit, Feb 2020• The Latest in CreativeOpen Mobile & Digital Experience Summit, Nov 2019• Defining the Right Marketing KPIs and Which Channel to EngageOpen Mobile Summit, Nov 2018• “Personalization: One Size doesn’t fit all” - Along with Google, Credit Karma and Localytics, spoke on a panel about personalizing the digital experience.eMarketer Report, May 2018• Interviewed as a contributing panel member for the report, “Mobile App Installs: What You Need to Know About User Acquisition” May 2018

Santa Clara, California, Us

• Mobile Marketing: Responsible for running paid marketing campaigns to promote app installs.• Managed 3M+ annual budget. iOS and Android platforms.• Optimized to a CPI goal, exceeding goal by 25-45% every quarter. Retention rate and conversion rate equal or exceeding Organic channel's. • Chartered ASO efforts. Onboarded agency.

Santa Clara, Ca, Us

Move, Inc. operates a network of real estate-related companies, including Realtor.com, Moving.com, and MortgageMatch. Moving.com offers qualified movers and truck rental providers, and MortgageMatch offers refinancing for first-time home buyers.• Responsible for Paid Search efforts for the MortgageMatch and Moving.com business units.• Created and executed the digital marketing strategy, managing CPCs, ad copy, creatives, and data analyses.• Managed $3M annual budget. Exceeded goals every quarter, leading to budgets being uncapped.• Drove 60% of the Moving business's leads and 20% of Mortgage's volume within first 4 months.

Beverly Hills, California, Us

Ticketmaster is a top online ticketing/events platform. Managed global Paid Search (US, UK & Canada). • Built up the SEM team, including US, UK, and Canada businesses. • Managed a $4M budget and led a team of 3 analysts.• Achieved 150% Return on Ad Spend (ROAS). Managed 300,000 active keywords with daily changes based on a complicated unsold inventory management system.

West Hollywood, Ca, Us

Citysearch is a leading online city guide providing local information. Later acquired by Yelp.• Analyzed key business metrics and produced reports to measure online traffic performance.• Conducted user research that guided the product team's website design efforts.• Awarded the "Most Valuable Player" award.

West Hollywood, Ca, Us

• Designed analyses to compare cross-usage traffic, referral traffic, and user behavior.• Managed comScore Media Metrix monthly numbers used for corporate earnings and releases.

GeoPartners is a management consulting firm specializing in business strategy and implementation, with clients in the telecommunications space.• Conducted strategy planning and market analyses for Fortune 100 clients: AT&T, HP, & Dell.• Developed market segmentation and profitability analyses for the US wireless market.

Bachelor Of Science, Biology

Executive Education, Strategies That Build Winning Brands