Gene Yoon Email & Phone Number

Boston, Ma, Us

GBH is a global producer and distributor of PBS and NPR content, where I lead a talented team of nine design pros, applying UX and visual design to create engaging experiences that educate, inform, and entertain. These include: websites, apps, games, emerging social platforms, videos, and educational resources. With the Executive Director of Product, I am helping transform product development practices that are Agile, data driven, and evidence-based. Since 2020, I have been a charter member of GBH’s DEI council, enacting structural changes to make our content — both in its reach and in its creation — as diverse and inclusive as the audiences we aim to serve.

Boston, Massachusetts, Us

Creative lead of Boston’s premier trade association for advertising, marketing, creative, and branding professionals/agencies.Conceptualized and executed vision behind large scale ticketed events that are cultural touchstones for the industry, including The Women’s Leadership Forum and Rosoff Awards. Responsible for the entirety of event experience, staging, marketing/branding, and sponsor activations.Developed integrated creative campaigns to promote all Ad Club offerings, including education programs, job boards, media activities, and industry events.Identified resource needs and supervised internal staff, external agencies, and freelancers.Managed day-to-day workloads of web development, design, copywriting, and social media, with mastery of all skills required to personally execute as needed.

Boston, Ma, Us

Head of newly-integrated creative agency for all New England properties of The New York Times Company (now Boston Globe Media Partners).Principal lead for BG BrandLab, Boston Globe Media's content marketing studio. Conceived BG BrandLab's branding and charter operations. Oversaw all aspects of content development and execution, overseeing a team of internal and external writers, producers, videographers, and designers. Motivated a diverse team of creative professionals towards a common goal: compelling, original messages that resonate with our audiences. Reorganized team structure into four core disciplines: cross-media design, video/photo, copy/content, and technology. Led all sponsored content and native advertising development and production.Oversaw all creative operations in service of advertising and sales.Conceived brand campaigns for all BGM products, maintaining distinct voices for a variety of properties.Planned campaigns that work seamlessly across all media, from print, to digital/web, and out-of-home.Led presentations to existing and prospective clients, joining Sales leadership in new business acquisition.Developed initial naming and branding of HUBweek, a city-wide festival jointly produced by The Boston Globe, Harvard, MIT, and Mass General Hospital.

Boston, Ma, Us

Presided over the expansion of Boston.com’s in-house creative team from three to nine persons, during a period of unprecedented transition for The Boston Globe.Led creative team—five designers, two front-end developers and a copywriter—in digital/mobile advertising development for a full range of paid advertisers spanning all industries.Responsible for creative output impacting $12 million in advertising revenue annually.Collaborated with marketing department in development of brand- and product-level promotions in all media—print, online, outdoor, TV and radio.Specialized in rich media creative; innovated first-of-its-kind digital advertising products, garnering MITX and EPPY awards.Partnered with Sales teams in business development, overseeing spec creative and an active participant in pitches and client presentations.Managed product development and user experience design for Deals platform.Panelist and speaker at media related conferences.Oversaw all department operations and budget, reporting to Chief Advertising Officer.

Hired to lead newly spun-off team to focus on online advertising and promotional design.Worked with hired agency (Full Contact) to iterate and execute all aspects of advertising campaign promoting new Events product.Success in innovating new digital ad products led to promotion to Creative Directorship (above).

Education record

Education record