• Moderate live and virtual patient programs to drive awareness, education and engagement• Oversee marketing activation across website, CRM, paid media, print tactics and patient events, optimizing performance and implementing new strategies• Lead and collaborate with internal teams on development of annual consumer strategy & tactical brand plans• Manage budget responsibilities, including SOW development, vendor invoicing, forecasting, and budget reconciliation • Develop messaging strategy and assess competitive opportunities • Collaborate across teams to launch market research studies• Manage relationships with multiple agency partners, building strong partnerships

• Lead strategy & activation across AbbVie patient services and HCP, supporting Immunology and Oncology brands • Oversaw major strategic initiatives across digital channels such as IVA, Website, App, SMS and CRM • Partnered with multiple agencies & tech teams to assess and implement backend infrastructure that aligns to data measurement needs & omnichannel integration strategies • Oversaw financial health of business & identified growth opportunities• Lead & mentored team of supervisors & account managers

Clients: Procter & Gamble - Grocery Channel Shopper Marketing• Oversaw strategy and activation for multi-brand/multi-retailer initiatives for P&G within the grocery channel • Managed multi-million annual budgets, delivering year over year growth • Identified new partnerships, innovation and growth opportunities • Supervised team of account leaders• Lead development and implementation of innovative website platforms utilized for shopper and e-commerce promotions • Won 2018 Effie award for P&G within the e-commerce category

Clients: Procter & Gamble: Grocery Channel Shopper Marketing (Scale, West Regional Grocery Channel, Boxed.com, Bed Bath & Beyond)• Lead strategy and activation for multi-faceted shopper programs that built baskets & drove category growth • Collaborated with cross-functional teams to develop insights that extend campaign reach to new audiences • Oversaw execution of digital solutions that drove shopper engagement across communication platforms • Managed multiple business unit campaigns with multi-million dollar budgets• Supervised direct report at Account Executive level

Clients: Helen of Troy (Braun, Vicks, Honeywell, Febreze), Sunstar (Gum brand), Homewerks Worldwide, Earth’s Best, Chicago Botanic Garden• Led strategy, creative development, execution, optimization and reporting from start to finish for key clients• Developed timelines, SOW’s and managed budgets ranging from $50k - $2MM for multiple accounts• Oversaw double digit sales growth for Helen of Troy client during key season, leading to increased scope of work • Managed comprehensive digital and print marketing campaign for Braun & Vicks with budget exceeding $1M • Led execution for integrated marketing campaigns, working with cross-functional teams across Digital, Creative, PR and Media• Collaborated with senior/executive leadership to develop new business proposals and pitch presentations

Clients: Helen of Troy/Kaz (Braun Thermometers, Honeywell Air Purifiers, ZzzQuil Sleep Enhancers), Sunstar (Butler brand), Homewerks Worldwide, Joy Cone, Earth’s Best, Omron• Day-to-day account leader for multiple clients • Secured 20+ strategic partners for Earth’s Best rewards program • Worked with cross-functional teams to plan & execute internal holiday projects and agency annual meeting • Oversaw B2B product launch campaign targeted to dentists for Butler’s new dental product• Lead several digital projects such as website redesign for Joy Cone & comprehensive product launch for Honeywell Air Purifiers in Canadian market • Researched news, trends and competitors helping clients grow and agency win with new prospects

Davidoff Communications is a marketing & consulting firm specializing in strategic planning, integrated marketing, event & sponsorship marketing, executive coaching, and corporate partnership development. With a focus on Mission-Driven Strategy & Marketing, Davidoff works with numerous non-profit and for-profit companies to help them develop a clear vision and mission for their organization.As Project Coordinator, my primary role was to assist with marketing and business development. My day-to-day tasks included maintaining the company newsletter and website, writing proposals, scheduling new business meetings, and developing invoice and expense reports. Beyond marketing and business development, I supported the firm with client delivery. I consulted with for profit and non-profit clients on business development, partnership marketing, marketing strategy, and strategic planning.

I was responsible for researching, developing, and maintaining media lists for the Cisionpoint database. I communicated with media professionals on a daily basis through email & phone in order to maintain ongoing business relationships. Through the use of social media such as Blogs, Twitter, and Facebook I updated Cision’s database to have the most up-to-date media list.

As a Producer in the financial services industry I was directly responsible for selling financial products from companies such as ING, Prudential, WRL, Pacific Life, and TransAmerica to help people with retirement assets. I also frequently attended strategy meetings and training seminars where leaders in the industry conducted seminars.

As a Branch Manager with College Works Painting my primary duties included creating a marketing plan, proposing and selling home improvement contracts, managing employees, payroll processing and quality control on job sites. Within 6 months I produced over $80,000 worth of work. Finishing 6th out of over 60 branch managers in Illinois I was asked to return as a District Manger. As a District Manager I oversaw a $250,000 business. I was responsible for recruiting, interviewing, training and managing 17 interns on how to run a successful business. As a result of this experience I learned valuable skills in recruiting, leadership, client relations, sales and project management.