Genia Morrison, Csm® Email & Phone Number

Vancouver, British Columbia, Canada

- Launched 60+ websites, consistently meeting or exceeding original targets.- Brought Accessibility and Security retainer accounts to 98/100 score on average by establishing the workflows, templates, etc.- Developed an improved client database for the team’s use, enhancing overall efficiency.- Pioneered the use of AI within the project management team.- Automated the process of setting priorities for the production team, streamlining workflow.- Significantly improved the consistency and efficiency of the production team by creating comprehensive templates, SOPs, and processes.- Automated client-facing real-time timelines for each project to enhance transparency and manage expectations.

Vancouver, British Columbia, Canada

Vancouver, Canada Area

Assist a diverse range of clients with internal processes, marketing, and communications. Areas of focus include digital marketing strategy, Web Analytics, Website Development, and Influencer Marketing.

Vancouver, British Columbia, Canada

FortisBC is an electricity and natural gas distribution utility and Canada’s largest private utility company.As a Project Manager/Communications Coordinator I plan and coordinate the development, production and distribution of corporate and marketing communications.

British Columbia, Canada

Archway Community Services is a non-profit organization with over 90 programs providing a variety of services. Supported the Marketing and Communications team in analyzing and reporting on the agency’s online presence.- Provided SEO audit and put together sitemap, list of link donors and broken links using Google Search Console, SEMrush, AhRefs, Moz and Screaming Frog- Created social media strategy with a specific plan of actions using HootSuite- Researched local media influencers and Facebook groups for future collaborations- Optimized YouTube channel for search engines- Participated in building a new website using WordPress Divi- Set up Google Analytics dashboard for Translations Department and provided UX/UI analysis - Created PPC campaign for Translations Department using Google Ads

London, United Kingdom

HypeFactory (HypeAuditor) is a full-service influencer marketing agency producing data-driven marketing campaigns using in-house AI solutions. Promoted to Global Community & Marketing Manager:- Led cross-functional teams and managed partnerships with influencers and agencies across multiple cohorts to create engaging, consumable content with a positive ROI- Researched relevant industry experts based on accuracy metrics using HypeAuditor- Negotiated pricing and terms with brand advocates and talent agencies to meet campaigns’ KPIs- Managed up to three freelancers to maintain agency’s pool of creators- Awarded a prestigious international bid proposal by Kaspersky Lab "Earth 2050" — hands-on project leader of 5-person team- Exceeded estimated views by 2.5 times (coverage of 1.8M+ views) for Kaspersky Lab "Earth 2050" project- Developed the creative strategy for Plarium's mobile game, “Lost Island”, which exceeded the estimated CPI fourfold — directly resulting in a follow-up contract which totaled 70% of HypeFactory’s annual sales- Significantly increased creator pool for the mobile game Vikings: War of Clans to support Plarium’s monthly goals

London, United Kingdom

HypeFactory (HypeAuditor) started as a platform designed to assist brands with their Influencer Marketing Campaigns.- Provided customer support for social media creators, developing platform usability along with IT and design departments - Built a system of metrics and organized weekly reports using Amplitude Analytics- Developed influencer marketing program and maintained a base with over 70 talent agencies and 3500+ influencers around the world. Built strong relationships with talent agencies and creators while negotiating the best rates for platform’s clients- Tested hypotheses, implemented and analyzed KPIs with the following presentation to the top management