Genieve Chan, Cdmp, Pcm® Email & Phone Number

Newport Beach, Ca

Santa Monica, Ca

CLIENT: American Honda Motor Co. (AHM)Improved on cost savings and workflow efficiencies by monitoring and developing scope of work, project roadmaps and work distributionCollaborated and presented with executive and creative teams on annual business plans to secure budgetsOversaw multiple teams in development, production and budgeting for product-focused videos and training curriculum. Succeeded in reaching the 90% completion rate goals set by AHM.Ensured overall brand alignment for each major vehicle launch by constant communication and collaboration with agency counterpartsSpearheaded the consolidation and full redesign of national product website through tactical application of research and analytics, working closely with the SEO, Technical Development, UX, Analytics, Production and Creative teams. (www.hondainfocenter.com)Mentored and oversaw professional growth of junior team members

Santa Monica, Ca

CLIENT: American Honda Motor Co. (AHM), American Honda Finance Co. (AHFC)Led multiple teams in developing digital, social and print campaigns, updates on collateral pieces, enhancements on the product websites, and web-based training resources.Managed the first on-site activation sponsorship (“Home Base”) at the Little League World Series Regional Games for AHFC. Event garnered over 22K impressions, raising awareness of brand promotional programs for Honda Financial Services. Activation included spin wheel with multiple prizes, handouts, vehicle on-site and photo booth with ability to print and share to social media.Spearheaded development and production of photoshoot to capture a library of lifestyle and product image assets for Honda and Acura Financial Services.Improved JD Power Initial Quality Survey score for AHM by collaborating with multiple teams in developing a mobile-optimized website, producing over 300 how-to videos. Website garnered an average of 78K visitors a month through organic traffic.Expanded language support for Honda Latin Caribbean by managing a team in creating a new website servicing the Latin Caribbean countries, housing over 200 videos available in both English and Spanish. (https://latincaribbean.hondatechtutor.com/)

Long Beach, Ca

CLIENT: AT&TManaged teams in producing strategic marketing campaigns targeting the Asian American market and managed a team to launch the first initiative and photoshoot for the LGBTQ+ market. Launched the first socially integrated campaign (“Love is Changing History”) targeting the LGBTQ+ segment, partnering with community influencers, increasing Net Promotor Score and brand affinity. Campaign garnered 475 million earned media impressions, raising $50K for partner non-profit organization, winning the 2014 Internet Advertising Competitions, Best Gay/Lesbian Integrated Ad CampaignMonitored strict budgets and published regular project statuses which improved transparency and communication with clients and agency.Increased engagement and impression rates through close collaboration with media teams, analyzing data and determining best recommendations for optimization for all platforms.Led a team in launching the agency’s inaugural summer internship program. Developed overall intern recruitment and organized overall schedule with final presentation to community stake holders. Coached interns throughout duration of program enabling the agency to discover quality talent

Long Beach, Ca

CLIENT: AT&TCoordinated cross-functional teams in developing integrated marketing campaigns targeting the Asian American market.Ensured timely execution of print, direct mail, social, out of home, digital and radio campaignsSpearheaded first socially integrated campaign (“Away We Happened”) partnering with the top influential Asian American production team, targeting the Asian Youth segment, increasing Net Promoter Score by 86% and winning the 2013 Effie Award for Asian Campaign in North America

Tustin, Ca

Reinstated music and arts programs for school district by executing city-wide fundraising events with executive board membersWrote press releases and created print/digital advertisements for annual fundraising eventsRecruited sponsors and participants for fundraisers and foundation funded courses