An inborn audio lover and innovator living with ideas_Never settling for the status quo, Henney's dedicated interest in audio had led him to significantly contribute to the technological advancements in the audio industry by inventing 100+ international audio standard technologies. Currently leading the interactive 3D audio startup G'Audio, Henney is taking sound to the next level, where true immersion is possible.Henney has established a strong professional presence in the global audio community during his 15+ years of involvement in international standards organizations such as MPEG, ITU-T and ATSC. While in Korea, he also served as chairperson of the Audio subgroup for next-generation broadcasting forum which set world first terrestrial UHD TV standard in 2016. His vision of brining cutting-edge audio technology to the world has attracted a team of formidable audio experts, the likes of which is unmatched by any startup - or industry giant. After successfully working with with tech titans in Korea, his LA team is now pioneering the next milestones for cinematic VR and VR gaming.In the belief that conventional surround audio systems can never fully fulfill this "half of the experience" (according George Lucas' quote "Sound is half the experience"), Henney is actively collaborating with content creators and expanding distribution partners worldwide so that everyone’s sound experience is in sync with the visual experience in alternative reality.Be Proactive, Inventive, and Effective !