Genna Burton Email & Phone Number

Philadelphia, Pa, Us

Greater Philadelphia

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

Greater Philadelphia Area

Greater Philadelphia Area

Greater Philadelphia Area

Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health is the leading digital-at-the-core brand agency for the new era of healthcare marketing.

Greater Philadelphia Area

• Supported promotion of a global launch brand through tactical execution and strategic planning• Executed an Employer Brand campaign strategy for a global enterprise• Managed branding efforts to create a global style guide• Coordinated agency culture initiatives• Executed a global social strategy implemented regionally

Greater Philadelphia Area

Nimble, strategic, media-savvy and digitally native – we create and deliver the breakthrough communications you need to power your brand. We’re built for what’s next, and what’s next after that.• Managed a full program of tactical executions focused on patient services• Organized a company-wide initiative to raise over $20k for a charitable organization• Produced complex patient in-office materials including starter kits and translated pieces

Greater Philadelphia Area

Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health is the leading digital-at-the-core brand agency for the new era of healthcare marketing.• Managed digital and print projects for a launch brand that totaled $325k• Executed corporate, consumer, and HCP projects• Organized booths and materials for conferences which traffic around 36,000 attendees• Executed campaign concepts for research and tactical execution• Organized process flow and resource allocations for product and campaign launches• Managed budgets utilizing burn reports, forecasting, and consistent reporting

Baltimore, Maryland Area

• Promoted from the Manager-in-Training program upon completion to another company retail location• Managed a retail location of a multi-million dollar business along with an employee base of 40+• Maintained company visual standard throughout the store including: forms, cleanliness, and size availability

Lancaster, Pennsylvania Area

• Handled client relations for a Digital Signage company which provides global services to large and small companies• Promoted from Social Media Architect upon degree completion• Managed client relations to quickly resolve complaints with one call resolution• Distributed company updates and product information to prospects and customers through email blasts and press releases• Took an active role in on-site product demonstrations and proposals

Lancaster, Pennsylvania Area

As the leading provider of complete end-to-end digital sign systems, we provide expertise for all three legs of the Digital Signage stool: Hardware, Software and Content.• Handled client relations for a Digital Signage company which provides global services to large and small companies• Updated a list of 20 social media sites with company and industry content• Utilized Google crawlers and keyword selection to increase sales leads and produce better search positioning• Managed SEO/SEM campaigns through two providers of marketing automation software• Ran campaigns and tests including A/B split tests to select the best content for the website and email blasts

Greater Philadelphia Area

• Provided experience, insight, information and assistance to peers about the study abroad process• Assisted and advised over 50 students a week with regards to studying and interning abroad• Presented seminars and forums for prospective or committed Study Abroad students• Created a recommended course flow structure for business students to properly manage their discipline’s track• Worked as a joint liaison between the Study Abroad department and the International Business department at the Fox School

Rome Area, Italy

Even if you speak the language, finding the services you need in Rome can be a challenge. InRomeNow provides users with insight into every aspect of Rome.• Promoted use of the online guidebook to navigate visitors around the city of Rome• Executed a complete social media and blog framework to further stimulate the company’s online presence and generate activity• Advertised and executed two PR events in Center City Rome through flyer distribution to local businesses and universities• Conducted meetings with clients to understand Italian business practices in effort to generate an appropriate company listing and description for the site

Bba, Marketing, International Business

Activities and Societies: American Marketing Association, International Business Association

Education record

Activities and Societies: Student Awareness- President, Pep Club, Track and Field