Genna Paulsen Email & Phone Number

Saint Paul, MN, US

• Represent the brand for a company developing AI mobile games and chatbots.
• Maintain social media communities on Facebook, Reddit and Discord.
• Engage with the community by responding to queries and feedback.
• Work with community team to develop and implement community strategies such as growth,engagement and content production.
• Create a consistent member experience reflecting Digi’s brand and code of conduct.

Eagan, Minnesota, United States

• Contributed to the production of designs for professional league sports, such as processing the 2023 Kansas City Chiefs’ Super Bowl ring and championship rings for the NCAA Division I Men's Basketball Tournament and.
• Developed class and achievement ring designs for academic, governmental, and organizational clients.
• Modified and adjusted designs based on seller or customer feedback.
• Maintained communication between teams and departments.

Plymouth, MN

• Responsible for creative, detailed print and layout for clients’ ad circulars, postcards, internal/external documents and banners.
• Created and manipulated website catalog digital images and banners
• Produced various documents and templates for presentations, internal forms, sell sheets, booklets and letterhead.
• Led the brand management and new designs for Hardware Hank and Hardware Hannah as well as branding for company’s core categories of products. Illustrated and executed new logos and brand initiatives. Managed updating.
• Primary photographer for company. Photographed special events, company portraits and catalog products. Digitally edited images for both print and web content.
• Worked collaboratively with Creative Team to critique and edit production work.

Plymouth, MN

• Assisted in the creation of planograms by photographing and accurately measuring and preparing photos for the store planning files.
• Maintained and updated planograms and product documentation based on inventory changes.
• Communicated updates and changes to managers in a timely manner.

Ridgedale

• Provided personalized service to lingerie customers, guiding them on product selection and fit, which increased satisfaction and sales.
• Consistently exceeded sales targets by fostering a welcoming environment and building lasting relationships with customers.
• Collaborated with the team to execute promotional events that enhanced customer engagement and drove departmental success.

Minnetonka

Developed store promotional materials for annual sales campaign presented by Wacoal and hosted by Macy’s called, “Fit for the Cure.” Promotional materials included: informational flyers for customers, a fit guide for sales associates an illustration of a graphic used on T-shirts worn by the sales associates during the sales event.

• Maintain in-depth knowledge of product brand, design and use in order effectively educate customers during sales process.
• Proven record of driving profitable sales through store and departmental promotions
• Extensive knowledge in building exceptional customer experience through engagement, attitude and service.
• Strong understanding of product merchandizing used in order to maximize sales.

Minneapolis

• Created unique visual content for social media platforms, working with organizations to develop promotional materials for community events.
• Collaborated with clients to create branding materials and stationery products for major retailers, including Target and Walmart.

Worked with the director of marketing at Range Systems to produce product brochures, modify print copy and graphics for catalogue pages, posters and other sales materials using Illustrator, InDesign and Quark.

Artistic member of the creative team at Maybe it’s time, Inc. Responsible for researching trends in color, patterns and print styles. Successfully generated design mock-ups and digital files ready for print using Illustrator. These designs were marketed asa variety of office and back to school stationery product to stores like Target, Office Max and.

Researched and organized trend information under the guidance of a design manager. Created product spreadsheets and materials ready to print for catalogue and to present at sales meetings. Prepared materials to be ready for print and developed mock-ups.

Bachelor Of Fine Arts, Illustration

Certificate, Web And Interactive Core