Gennesis Alexandra a New York-based esthetician & lifelong entrepreneur, her upbringing in Colombia & the US shaped her philosophy in beauty and wellness best practices.She discovered her true passion in the business of beauty while managing locations for Estée Lauder. After pursuing her career and completing studies at the Aveda Arts & Sciences Institute New York, and studying with world-renowned professionals has Inspired her to innovate and diversify self-care spaces for everyone. Founder of her own brand cima, which crafts specialized beauty regiments and activations for licensed professionals, celebrities and private clients. Gennesis now expands her extensive experience consulting, educating and producing for major fashion, skincare, wellness, and beauty brands.