Genna Rosenberg is an innovator & CEO of GennComm, a global PR & Marketing agency. With 20+ years of toy & entertainment industry PR & consumer marketing expertise, she connects ideas with giants across licensing, publicity, social media, influencer engagement, retail & business development & more. She & her team are trusted advisors & storytellers for many of the world’s most beloved IP, studios & manufacturers; always keeping an eye on mega trends. She is Chief Ideator at ImaGENNation, a Think Tank that develops & executes unique strategies for both GennComm-owned & third-party IP. Rosenberg licensed multiple IPs hitting retail this year, including ImaGENNation’s first in-house innovation to Beverly Hills Teddy Bear Company, which powers Squeezamals, selected by Learning Express as 2018 Toy of the Year in Plush; & Cozy Wings by Epiphany Schwarz, launching in October 2018 at Target from Jay at Play. In Fall 2018 she launched Upbeat Entertainment Group, which produces music & content largely focused on empowerment, diversity, inclusion & myriad initiatives dedicated to social enterprise. Rosenberg serves on Women in Toys, Licensing & Entertainment’s Executive Board, guiding growth & strategy to empower women working in those industries, & has Co-Chaired WIT’s Wonder Women Awards Gala for the past eight years. She was invited to the White House United State of Women Conference & is a dedicated Changemaker. Rosenberg has had a lifelong dedication to children’s charities including Operation Smile, The Toy Foundation & Camp Ronald McDonald for Good Times, for which she is currently a Hero for Healing to send kids with cancer to Camp. Rosenberg is an active member of LA Community Leaders, The Toy Association & Licensing Industry Manufacturing Association.

Professional Track Faculty Lecturer, teaching "Careers in the Toy Industry: Gender, Trends & Social Impact" course in Fall 2023, to inspire students into careers in the toy industry, with a social impact lens.

Honored to continue to bring ideas, passion and connections to our incredible global WiT Community in this new Advisory Board role.

In 2009, I got involved with Women in Toys, Licensing & Entertainment (WIT), the leading organization for career advancement for women working in those industries, and was quickly named WIT’s Woman To Watch at the 2010 Wonder Women Awards. Since then, I leaned further in, joining the WiT Board of Directors and serving for almost 11 years, working with this incredible community to help evolve programming, as an active Mentor to WiT members, and co-chairing the organization’s WIT Wonder Women Awards, which lift-up and shine a bright spotlight on extraordinary women in myriad roles within the toy, licensing and entertainment industries. In February 2022 WiT celebrated 30 years of advancing women, and it was my 10th year co-hosting the Awards, having lead the event to grow from 100 people to over 800 attendees, with past Honorees ranging from women’s empowerment Activist and Actor Geena Davis, to Warner Bros and ViacomCBS consumer products Presidents Pam Lifford and Pam Kaufman. I am proud that WiT has been invited three times to ring the opening and closing Bell on the Nasdaq Stock Exchange coinciding The Wonder Women Awards to celebrate WiTs impact.

Longtime ambassador and champion for children, serving the Toy Industry’s philanthropic arm, The Toy Foundation. Board activities included fundraising, events and strategic partnerships to shine a light on key initiatives, including The Toy Bank, the Toy of the Year Awards, #GeniusofPlay, #PlayHeals and Play Your Part. Beneficiaries included Children’s Hospitals, Ronald McDonald House Charities, CASA, Boys and Girls Clubs On Military bases and more.

Rosenberg served on the Board of Trustees for Camp Ronald McDonald for Good Times for seven years, and has been supporting this incredible organization that sends kids with cancer to cost-free sleepaway camp for more than 15 years. In 2018 she was asked to be a Hero for Healing to raise money for their import programming that changes kids lives.

Led the marketing, public relations, and product development cross-functional teams to align objectives and maximize strategic growth initiatives for a top multi-brand global toymaker. Drove opportunities for diverse and expansive portfolio of licensed and proprietary brands, which generates more than $100 million in sales annually. Leveraged expertise and relationships to garner meaningful high-profile exposure to unique groups of stakeholders including local, national, trade and social Media, Consumers, Licensors and Retail Partners. Acted as an ambassador to some of the world's most prestigious brands, including Disney, Marvel, Nickelodeon, Hasbro, Mattel, MGA, Kidz Bop and Sanrio, collaborating with their in-house Licensing, Marketing, PR and Product Development teams. Headed worldwide licensing strategy, business development, promotions, advertising, negotiations, forecasting and retention.

Genna Rosenberg was a key member of the JAKKS Pacific executive team. She integrated 15 acquisitions into JAKKS’ infrastructure as the head of communications for the 4th largest U.S.-based toy company. She was Company Spokesperson, responsible for messaging of Company news to media, the financial community, licensors, consumers & retail customers, & conveys extensive information on acquisitions, earnings, strategies, products and JAKKS Corporate Social Responsibility. She was also responsible for Investor Relations, actively meeting & working with buy-side & sell-side analysts, institutional & individual investors & other key stakeholders. She formalized JAKKS Cares™, to maximize partnerships and position JAKKS as a leader in Corporate Social Responsibility. She directed well over $50 million worth of toys & school to children around the world over the past 10 years. In 2009 and 2010, JAKKS was recognized by the Los Angeles Business Journal as one of the “Top 20 Corporate Philanthropists in Los Angeles”, and as a “Power Player Philanthropist” by the Toy Industry Foundation.

Developed and executed creative public relations campaigns for clients in various industries, including entertainment, toys, computer software, telecommunications, non-profits and consumer products.

Successfully developed and executed on public relations, integrated marketing campaigns, promotions, sponsorships and events for high-profile public, private and non-profit organizations, including Coca-Cola USA, JAKKS Pacific, Imperial Toy, TOMY America, The Leukemia Society and Gen Art.