Head of Strategy at TwelveA.M. | Group strategy at Miroma Group A creative agency, focused on producing culturally relevant contentLeading strategic direction on all creative projects and new business Clients include; Nicholas Kirkwood, LVMH, Moët Hennessy, Augustinus Bader, eBay, Intel, Maximuscle, Ermenegildo Zegna, YSL Beauty, Reserved & Maybelline.

EC1 Digital provides practical social media consultancy and training for startups, growing businesses and larger brandsConsultancy: Social media consultancy to meet business objectives driving online communities and sales (clients included Jo Malone, Doddle, The Collective, unbound Global) Implementation: Creative strategy and execution from always-on content to larger campaigns Social Media Training: Offering clients the most important social media knowledge to confidently grow their online communitiesTrends & Insights: Trend reports across industry highlighting consumer behaviour and brand market opportunities (Clients include: Tesco, Jo Malone, Doddle, The Collective, unbound Global, APHID London)

Head of the fashion and beauty division at CultLDN, an international digital communications agency with clients across Europe, Asia, and North America. I worked with global brands to develop social media and offline strategies that met business objectives; including social advertising, influencer relations and audience analysis. • Lead on strategy and planning across clients (EMEA, North America, Asia) • Develop and execute word of mouth and social based campaigns, creative development, insights, and road map planning• Lead on paid media spends, including delivery and insights• Work on new business proposals from brief through to pitch• Campaigns have received multiple awards (including a Grand CLIO for Marc Jacobs work), as well as widespread press coverage including: Mashable, Fox News, ABC, Time Magazine and more• Bi monthly trend reports in category specific sectors • Speak at industry events, including #SMW• Clients included: Marc Jacobs (Daisy), Calvin Klein, Davidoff, Barbour, Barbour International

Head trend researcher in the planning and strategy team, gathering global insights to translate brand into consumer experience. CLIENTS Starbucks, Vodafone, Morrisons, Molton Brown

I worked on a number of high profile accounts in fashion and FMCG. I took part in client interviews, produced product press releases, event organisation and aided in brainstorms and event organisation.

I worked in the PR department for the government lottery winning company Film Club – aiming to educate young people on what happens in the world behind the camera - and how they can become part of it. The job included scheduling appointments, arranging interviews, media liaison and press activity. As a start up company, I had the opportunity to learn the beginning processes and needs of a company.

Lane4 works in the field of organisational performance, leadership development and executive coaching. My key role within the projects team was to analyse the company’s targets and performance using Excel and PowerPoint before presenting my findings to senior management within the department.