Geneva Phillips Email & Phone Number

Baltimore, Maryland, Us

Lead a global organization of multiple agile and cross-functional teams to successfully deliver sales and marketing solutions. Responsible for our Global Salesforce platform and the Client Master powered by Informatica Cloud MDM.

Baltimore, Maryland, Us

-Lead the Salesforce CRM360 product team at T Rowe Price, managing the CRM product that spans our distribution channels across the world in one Salesforce instance-Drive the strategic product vision and roadmap for CRM and related Salesforce and 3rd-party vendor tools-Transition the team from a waterfall methodology delivery system with inconsistent deliveries, to ongoing product development in an agile multi-scrum team environment, delivering value to end users every two weeks-Define and analyze customer journeys, metrics, objectives, key results and productivity gains that inform the success of the solutions delivered-Identify innovative force. com/ecosystem capabilities that would benefit the community; support value definition of such solutions and incorporate into the product strategy as appropriate-Work with and influence cross-functional stakeholders to break down barriers and deliver products with speed and agility

Baltimore, Maryland, Us

-Product Manager responsible for the Enterprise Salesforce CRM360 product across our Distribution channels at T Rowe Price-Led a team of senior business analysts and partnered with technology to deliver a multi-million dollar program enabling a CRM and MDM system for universal reporting and customer data maintenance across our business units both nationally and internationally

Atlanta, Georgia, Us

-Program Manager of the Global Sales Salesforce instance at Delta, responsible for setting strategy for future development and increasing adoption, working across the Sales technology team to develop integrated tools across platforms, as well as presenting enhancements and new tools within the system for internal and external users-Manage internal and external resources for Salesforce operational and capital projects-Design customized solutions in Salesforce.com to enable business productivity across multiple departments- Lead governance and change management process for instance-Present recommendations on SFDC architecture for projects and approve designs given by 3rd party vendors before launch-Manage the vendor and consultant relationships as well as the internal IT resources utilized for development and data configuration of SFDC-Consult with partner airlines to assist with their Salesforce implementations

Dallas, Tx, Us

-Led the implementation of Salesforce.com in the AT&T Big Data Advanced Solutions organization-Created, documented, and presented End-to-End sales process recommendations, working with team members to include full scope and implement changes once approved-Developed instance road-map and corresponding training program -Trained Sales teams on SFDC and maintained training content for new feature releases-Started the internal Salesforce User Group Monthly meetings at AT&T, bringing together the knowledge of 24 instances internally on features, vendors, and legacy system workarounds- Consulted for other instances within AT&T on how to create better reporting, improve validation rules and workflows to avoid unnecessary code, and other feature utilization-Set up independent instance of SFDC for the AT&T Center of Excellence and trained team on how to operate independently without the need of an internal SFDC resource-Built and ran reports and dashboards for funnel management, forecasting, compensation, etc. for the Sales teams

Atlanta, Georgia, Us

-Implemented and Administered the Dynamics CRM application and other internal operations systems including SharePoint, Silverpop CoreMotives, Absorb LMS, and Concur-Managed reporting and performance tracking for all aspects of the sales department across a variety of key performance metrics on a monthly basis -Deployed an effective Marketing Automation application within CRM as well as developed entire Campaign process to assist marketing with advertising, campaign distribution, email marketing, event registration and mobilization.-Assisted in the development of the sales plan and tracked performance against the plan-Identified opportunities for sales process improvement and assisted Management in understanding process bottlenecks and inconsistencies. Facilitated an organization of continuous process improvement.-Trained Global Sales Team on integrated sales systems by creating LMS interactive videos, weekly Webinars, and channel-specific or One-on-One GoToMeetings

Palo Alto, Ca, Us

• Managed a global team of 7 senior analysts that were designated to assist various Sales Directors and their sales teams around the world in sales analysis and day-to-day sales issues• Performed in-depth analysis of sales data from CRM and billing systems in order to spot trends and drive the direction of the sales strategy• Influenced growth of Sales Teams by analyzing need for new hires and new Sales Verticals within company• Managed all aspects of AirWatch’s Salesforce.com CRM system, including lead generation, quote creation, territory realignment, reporting, and dashboard creation• Acted as the liaison between the sales team and other departments in the company• Streamlined internal processes and created process documents for Sales Teams and Sales Operations Department• Created and customized reports for CEO and management team on a weekly/monthly/quarterly basis

New Windsor, New York, Us

• Utilized Adobe InDesign as well as Microsoft Office to create Proposals, Presentations, and Contracts for Sales Team and their clients• Assisted Chief Sales Officer and Global Corporate Sales Team with meeting coordination, travel arrangement, calendar management, and other administrative tasks• Assisted Marketing coordinator with trade shows including pre-show development and post-show follow-up• Tracked marketing expenses each month and created report for Accounting• Assisted in Budget and Commission tracking for Sales and Marketing Management• Performed other Administrative duties as needed for Global Sales Team, Marketing Department, andAccounting Department• Utilized Salesforce.com to produce reports and manage accounts for Management and Sales Team• Created and maintained possible leads through various websites and industry events