Gennifer Biggs Email & Phone Number

Remote

▪ As part of the Worldwide Partner Experience and Engagement team, develop and execute multi-channel communication strategies to engage, inform and support Citrix partners worldwide. ▪ Provide creative, effective communications tools that our Citrix partner teams and channel leaders require to share our story, highlight our value, attract and retain new customers, and engage current partners. ▪ Work closely with WW channel teams to ensure Citrix value proposition and brand identity saturates communications while also collaborating with brand, events, sales readiness, web, and other internal Citrix teams to coordinate efforts and ensure consistency of values and voice. ▪ Build and execute compelling, persuasive event audience acquisition and attendee communication plans to drive registration and attendance for partner events—live, virtual and digital. Includes messaging and creative for website pages, emails, blogs, social media, newsletters, digital advertising, and more.▪ Plan and deliver thoughtful, well-branded paid, organic, executive and partner social media programs.▪ Regularly measure and analyze communications effectiveness; collect feedback and suggestions for improved communications and use those to inform the next iteration of the strategic communications program.

Erie, Pennsylvania, United States

▪ Responsible for a holistic strategy to amplify the Data Inventions manufacturing intelligence narrative and value proposition across multiple platforms in support of thought leadership, sales enablement, branding reputation and corporate communications▪ Enable sales with effective demand generation, including guiding the marketing operations team responsible for seamless business process automation▪ Nurture brand reputation across both traditional and digital media with educational content, relevant thought leadership, public relations, industry relations and in-depth customer success stories▪ Craft timely, concise corporate communications and engaging presentations for associates as well as investors and customers▪ Crafted end-to-end marketing and communications support for successful startup acquisition and exit

Jersey City, New Jersey

▪ Raise awareness and gain market share through creative, effective marketing and communications strategies, targeting media, vendors and partners, as well as existing and prospective customers▪ Drive brand differentiation in the MSP channel with engaging and relevant executive presentations, podcasts, webinars, educational content, and engaging event presence▪ Enable sales through message alignment across social media, PR, content, email communications and lead gen, including management of creative and content teams as well as shared ownership of marketing operations

Erie, Pa

▪ Leveraged technology industry experience to create content and communications strategy for technology vendors, targeting media, strategic partners and existing and prospective customers▪ Worked with B2B clientele to create differentiators in the crowded IT marketplace through creative, effective marketing communications in traditional and social media▪ Managed industry presentations, executive mainstage narratives, event planning and execution; coached executive team members in advance of industry media and analyst meetings on-site▪ Empowered client thought leadership using digital media, content, video and in-person presentations▪ Crafted effective launch and brand reputation public and media relations campaigns

▪ Built inaugural U.S. marketing communications team from the ground up; creating processes, templates and resources to ensure clarity of messaging from the executive level through sales enablement, media and analyst relations, digital media, internally and across industry and corporate events▪ Developed, executed, and managed the company’s U.S. communications strategy to ensure clear articulation of the company’s value proposition internally and throughout the IT industry; built consensus between 14 business unit leaders to ensure cascading message alignment▪ Influenced and executed internal and external communication strategy for President of the Americas and key executive team members▪ Guided all aspects of content development in support of U.S. go-to-market plan▪ Responsible for all media, analyst, and public relations activities for the U.S.▪ Collaborated with internal creative and events team on main stage narratives for all major U.S. associate and customer events to deliver concise and consistent positioning of the company as an indispensable business partner▪ Worked cross-functionally across the task forces handling company acquisitions, business unit reorganizations, product and services expansion projects, and more

Santa Ana, Ca

Share best practices, breaking news, and channel insight about cloud, its impact on the channel, and the opportunity it presents to solution providers looking to grow their business

Erie, Pa

▪ Leveraged technology industry experience to create content and communications strategy for technology vendors, targeting media, strategic partners and existing and prospective customers▪ Worked with B2B clientele to create differentiators in the crowded IT marketplace through creative, effective marketing communications in traditional and social media▪ Managed industry presentations, executive mainstage narratives, event planning and execution; coached executive team members in advance of industry media and analyst meetings on-site▪ Empowered client thought leadership using digital media, content, video and in-person presentations▪ Crafted effective launch and brand reputation public and media relations campaigns

Erie, Pennsylvania Area

▪ Partnered with owner Marie Rourke to create channel-centric communications for solution providers, vendors, and other clients interested in clearly communicating with customers and partners alike. ▪ Leveraged innovative narrative approach to communications; leveraging wide range of tools - from traditional case studies to social media to video.

Erie, Pa

▪ Served as the storage, security and managed services editor for technology trade magazine Business Solutions. ▪ Collaborated with both IT business owners and C-level executives from technology vendors to produce articles in the monthly magazine; tasks included coordination of editorial, interviews, photoshoots, and production. ▪ Showcased industry expertise in my blog and on social media; content included original commentary, interview content from conversations with industry thought leaders, live podcasts and webinars. ▪ Other responsibilities included raising awareness of the magazine in the industry by facilitating panel discussions and guiding sessions at conferences/trade shows. ▪ Assisted in planning marketing programs to open new markets identified as rich opportunities for advertising sales.

Erie, Pa

▪ Responsible for client recruitment, as well as client service and support. ▪ Guided clients through effective, affordable plans for public relations campaigns, internal communication needs, marketing and branding strategies, publications development and production, improvement of Web presence. ▪ Leveraged past experience in higher education to provide training and consultation on crisis management. ▪ Coordination of special events such as annual meetings and fundraisers.

Erie, Pennsylvania Area

Helped guide the early years of this young professionals networking group

Erie, Pa

▪ Responsible for the university’s marketing, publications and public relations team, and as such, developed and communicated the Mercyhurst brand, strategic vision and value message to all audiences and communities the university serves. ▪ Worked collaboratively with development, admissions and student life teams to communicate the value of the institution and drive a deeper understanding of each team’s goals across campus and with the public. ▪ Served as spokesperson for the university.

Oak Park, Il

▪ Served as senior staff reporter and editor on weekly newspaper affiliated with the Sun-Times newspaper, strived to provide community-oriented coverage of suburbs, including coverage of local and state government, local schools, overall education issues, achievements of local residents and breaking news stories. ▪ Focused as the investigative reporter on staff.