I support this young company in shaping their strategic and tactical goals, working with the founders to create the right company culture that hacks growth for the business and the people.Since its creation, I have been leading the definition of the strategy in houseUP, also driving tactical planning and market positioning, developing the company value proposition and coordinating all the marketing initiatives. houseUP is a start-up construction company. The greatest of our ambitions is to disrupt the old-fashioned construction industry, to become the Amazon of construction. Very little of the latest technological instruments is fully leveraged in construction, and we think it's time to turn this paradigm upside down.Like Amazon did, starting from online retail, houseUP will transform a traditional industry, introducing the digital approach to construction, completing a revolution in the way planning, design, building and managing are done for the construction industry.

Started to work in CertiVox in 2013 as Product Manager, moved to leading the product management team, became Head of Product in July 2014 and VP of Product in 2016.MIRACL was created in November 2015, when CertiVox Ltd changed its name to MIRACL Ltd.- Launched several product lines, the latest being MIRACL Trust platform for zero-factor authentication (ZFA) as a service (https://trust.miracl.cloud/), including mobile apps, documentation platform, mobile apps, integration SDKs for web and mobile, demo mobile apps and websites for sales enablement- Launched two partner distributors (Japan, Australia with markets worldwide) for the ZFA solution, including go-to-market material and partnership programs- Introduced the Agile iterative product development in the company- Designed and launched the commercial product suite, and continuously iterating to improve the products in quality, stability, consistency- Designed and launched the mobile clients for iOS, Android and WP- Managed and drove the open source project for Apache incubator- Improved velocity and delivery cycles optimising the management of designers, product managers, release managers, tech writers and coordinated developers, testers, outsourcers and 3rd party providers- Defined the product strategy and designed and maintained the product roadmap- Co-defined the company strategy, company objectives, vision and mission