Genrikh Lukianchuk Email & Phone Number

Warsaw, PL

• Cut days sales outstanding (DSO) from 89 to 66 after restructuring the sales team and streamlining the contract stage for SpaceTech Client;
• Orchestrated an improved marketing and sales operations strategy that led to a decrease in first contact-to-cash cycle by 15 days for SpaceTech Client;
• Together with the Head of Marketing developed a Go-To-Market (GTM) strategy for 9 EMEA markets that helped to close 15 deals ($1M+ value) for AdTech Client.

Warsaw, Mazowieckie, Poland

• Led brownfield strategic roll-out of Offline-to-Online (O2O) advertising products for E-commerce in France, MENA and SA unlocking $1B+ opportunity for multiple retail clients, including P&G, Auchan, Carrefour, L'Oreal;
• Added a new revenue stream increasing overall revenue for launched markets by 8% ($90M+);
• Grew YoY advertising spending by 18% and 15%, respectively ($200M+) that led to 70% adoption of new O2O products for large existing multi-branch retail clients 6 months after the launch;
• Scaled up the team to 13 PMs across countries starting with the initial size of 3.

Warsaw, Poland

• Managed 7 markets under CEE cluster driving strategy transformation for new Customers segment in Retail & E-commerce and generating an average annual revenue of $24 mil;
• Shortened Inbound deal cycle from 7 days to 5.2 by working cross-functionally with Eng, HR and Marketing by optimizing SalesForce data integration, improving training and onboarding programs and automating quality.
• Set-up and launched new Acquisitions team in Warsaw for MENA market (9 HC) generating $900K per annum.

Wroclaw, Poland

• Cut the amount of high-risk cases by 25% through the reduction of manual processes by 42% resulting in $10M in savings;
• Refined regular workflow guidelines which resulted in a decrease of repetitive Customers’ issues by 22% across all regions improving 180d clients retention rate by 6%;

Wroclaw, Poland

Managed a team of 5 Account Strategists for SMB clients in CEE regions which led to a reduction in total resolution time (TRT) from 3 days to 2.5.

Wroclaw, Poland

Optimized Google Ads API integration for 500+ CEE E-commerce SMB clients.

Master Of Science (Msc), Management, 1:1

Defended thesis on "The Impact of Enterprise Risk Management on Firm Performance of Small and Medium Enterprises" with Honors. Paper.

Bachelor Of Applied Science (Basc), Applied Economics, 2:1

Received a state-financed place in Higher School of Economics in 2008. Defended thesis on "The efficiency of different on-line.