• Conceptualize, execute and manage recruitment strategies such as employee referral promotions, recruitment marketing activities, non-traditional advertising and other marketing related projects to support sourcing of applicants and increase applicant pool and database.• Develop and create cost effective recruitment marketing and sourcing strategies. Test results against the plan and administer appropriate adjustments to provide the required headcount in a timely manner• Source and recruit qualified prospective employees through proven recruiting channels and networking relationships in the community while projecting positive company image in order to ensure a constant flow of applicants.• Collaborate with HCM team in hiring HQ coaches to develop and implement appropriate sourcing initiatives that support each fiscal year’s objectives and the overall company business plan.• Prepare monthly Sourcing reports and perform reports analysis. Analyze recruitment reports to spot trends, suggest action plans and provide workable solutions and recommendations based on these reports. Establish trends and use these as basis to make sourcing strategies and recommendation• Develop and maintain strong working relationships with universities, training schools, 3rd party vendors, and other institutions related to the hospitality industry.

- Devises and customizes hotel rate plan strategies to maximize gross profit margin for partner hotels.- Monitors partner hotels' occupancy and recommends the proper rate/promo scheme to achieve optimized revenue.- Assists in implementation and monitoring of Channel Management System (CMS) in partner hotel's extranet to ensure Best Price Guarantee.- Implement campaigns/performance intervention to achieve the team/market widely important goals. - Maintain competitive rates, provide room availability, and provide guest-friendly cancellation policies and enticing promotions. - Maintain accurate and comprehensive database of all hotel partner contacts of all active hotels including but not limited to gathering hotel information. - Zero out hotel attrition by ensuring win-win relationship with hotel partners.DirectWithHotels empowers accommodation providers, from Bed & Breakfasts to large independent hotels and hotel chains, to achieve a more profitable balance between direct selling and selling indirectly through online third party distribution channels. We achieve this balance by maximizing the reservation performance of Official Hotel Websites through our unique ATTRACT | SECURE | MANAGE Service Suite. It is the most effective Guest acquisition and retention platform available delivering improved profitability, elimination of reservation risk, increased occupancy and enhanced guest loyalty to the hotel's brand. www.directwithhotels.com

Plans and develops digital strategies to promote DWH and HHC's social media channels as another brand awareness initiative for hotel partners.

- Prepares the hotel’s month forecast and individual goals of each sales executive, and ensures that the sales target is met and even exceeded- Conceptualizes and prepares hotel-related activities and strategies - Establish key relationships with corporate clients and agencies to ensure maximum exposure and increase revenue- Ensure awareness of the key trends in the market and take appropriate action- Have extensive knowledge of competitor hotels and what business is booking into the area- Ensure that statistical data is produced and analysed