Marcus Genzlinger

Marcus Genzlinger Email and Phone Number

Chief Marketing Officer @ Grizzly Construction
Minneapolis, MN, US
Marcus Genzlinger's Location
Minneapolis, Minnesota, United States, United States
Marcus Genzlinger's Contact Details

Marcus Genzlinger work email

Marcus Genzlinger personal email

n/a
About Marcus Genzlinger

Digital marketing practitioner with 21 years of experience. 9 years of corporate experience and 12 years as a freelancer.CURRENT/EXISTING WORK ✅ Marketing strategy ✅ Lead generation ✅ Paid, earned, owned, and shared content ✅ E-commerce strategy for B2C, DTC and B2B(Amazon Vendor Central, Amazon Seller Central (3P), Walmart, Home Depot, Lowes, eBay, Google, and more). ✅ Social Media Management ✅ User Experience Manager ✅ Content Manager - Open Text Enterprise Content Management and Portal Module managing 12,000 documents and 6,000 annual updates from 70 business units. Financial Services ✅ Product Manager Financial Services ✅ Senior Business Analyst ✅ Event ManagementTools used: Google Ads • Facebook Ads • Linkedin Ads • Google Analytics • Google Tag Manager • Adobe Analytics • ChatGPT • LeadPages • InstaPage • Optimizely • Mailchimp • Convertkit • Constant Contact • ActiveCampaign • Hubspot CRM • Insightly • Salesforce • Zapier • JungleScout • Reviewbox • Ubersuggest • SEMRush • WordPress • Elementor • Gravity Forms • Wix • WooCommerce • SEMRush • HREFs • Moz • BuzzSumo • Slack • Jira • Basecamp • Photoshop • Adobe XD • Adobe Spark • Canva • CRO (Conversion Rate Optimization)• A/B Testing. • KPIs • Scrum • Agile • Dashboards • Google BusinessPAST LEADERSHIP ✅ Managed a team of 10 people at Ameriprise. ✅ President Uptown Business Association (4 years) - Had oversight over the Executive Director and the Board of Directors. Owners and producers of the top 5 art fairs in the US attended by 300.000 people ✅ Board Member Notre Dame Academy Schoo & Enrollment Committee Chair - Notre Dame Academy SchoolRETENTION11 years at Ameriprise12+ years - freelance client A10 years - freelance client BSeveral freelance clients for more than a yearSPEAKING ✅ WordCamp - WordPress Lead Generation - 3X ✅ Giant Steps - Social Media - 2X ✅ Community Education Teacher (4 years)- Social Media ✅ Minnedemo 2023Special Events ✅ Created a pop-up experience for lead generation in Ridgedale Mall ✅ Kentucky Derby party for charity 300+ peopleI spend many extra hours a week reading blogs, white papers, e-books, listening to webinars, podcasts, going to meet-ups, conferences, or watching YouTube because I am passionate about understanding marketing, technology, and business. I hope to learn more about your business and digital marketing leads.

Marcus Genzlinger's Current Company Details
Grizzly Construction

Grizzly Construction

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Chief Marketing Officer
Minneapolis, MN, US
Employees:
22
Marcus Genzlinger Work Experience Details
  • Grizzly Construction
    Chief Marketing Officer
    Grizzly Construction
    Minneapolis, Mn, Us
  • Megainteractive
    Fractional Cmo / Growth Marketer
    Megainteractive 2010 - Present
    Greater Minneapolis-St. Paul Area
    ►Developed and executed comprehensive digital strategies for B2B, B2C, and DTC businesses, driving growth and revenue. ► Identified and addressed competitive threats by analyzing market trends and recommending data-driven strategies to clients.► Negotiated and managed clients, agencies, vendors, sales leads, cross-functional teams, technology teams, and legal entities to drive business outcomes through effective communication and collaboration.► Led website redesigns, e-commerce expansions, and paid media campaigns across multiple channels, increasing online engagement and conversions.► Strategic Reporting KPIs & OKRs: Expert in crafting and executing comprehensive digital strategies, focusing on measurable outcomes.► Designed and implemented customer avatars, journey maps, and sales funnels for diverse businesses and nonprofits, driving lead generation and conversion rates.► Go-To-Market (GTM) Strategy Leadership: Developing and implementing robust strategies that are ROI driven.Technical Proficiencies► E-commerce: Managing and optimizing online sales channels, including Amazon Vendor Central and Seller Central, Walmart, Shopify, WooCommerce, and RangeMe, driving significant revenue growth and enhancing market penetration across diverse e-commerce platforms.► Content Management Systems: Managing and optimizing content across multiple platforms, including WordPress, Squarespace, Elementor, Salesforce, Hubspot, and Webflow► Search Engine Optimization (SEO): Tools such as Moz, Spyfu, SEMRush, Ubersuggest, and local SEO tool Brightlocal.► Advanced Analytics: Skilled in utilizing Google Analytics, Adobe Analytics, Heap, and Mixpanel. Analytically minded and data-driven decisions► Paid Media: Comprehensive experience managing owned, earned, and paid media to create synergistic marketing campaigns that maximize reach and impact.► User Experience (UX) Design: Adept at enhancing website usability and customer experience to improve engagement and conversions.
  • Vstate Clothing
    Co-Owner
    Vstate Clothing Mar 2007 - Nov 2011
    Minneapolis, Minnesota, United States
    Retail owner with experience in managing a clothing boutique of clothing and accessories for the fashion-conscious and urban consumer.
  • Minnage
    Co-Founder
    Minnage 2007 - 2010
    Greater Minneapolis-St. Paul Area
    Founder of a cutting-edge interactive lifestyle online platform catering to the professional, social, and affluent 25-35 demographic. I executed a comprehensive digital product development, marketing, and revenue growth strategy, which included a lead generation strategy that drove user registration and secured advertising revenue.► Bright the idea from concept to market with millions of page views► Focusing on user engagement and monetization► Based on the Joomla CMS► Project managed a complimentary pocket magazine► Created brand awareness from nothing► Forefront of using sharing to multiply word-of-mouth marketing
  • Ameriprise Financial
    Content Manager
    Ameriprise Financial 2005 - 2007
    ► Managed 12,000 documents and 6,000 annual updates from 70 business units on advisor Intranet using Vignette Enterprise Content Management, Vignette Application Portal, and Dynamic Portal Module. ► Ensured style guide standards including layout, positioning, navigation, and general look-and-feel of content were consistent across the domain► Streamlined publishing process while meeting legal and compliance standards► Set standards for content curation including auditing, expiration, and archive► Managed a team of 11 people including virtual employees in India
  • Ameriprise Financial Services, Inc.
    User Experience Manager
    Ameriprise Financial Services, Inc. 2004 - 2005
    Greater Minneapolis-St. Paul Area
    ► Organized and facilitated contextual interviews, focus groups, and usability tests. Created recruiting screeners, test objectives, task scenarios, measurements, and reports. ► Worked with financial advisors and staff to understand technology workflows, tasks, content usage, and requirements.► Partnered with business analysts, user interface designers, technology architects to translate research results into recommendations and requirements.► Designed and created wireframes.
  • American Express
    Product Manager
    American Express 2003 - 2004
    Greater Minneapolis-St. Paul Area
    ► Built online strategies, functionality, specification and business requirements while managing technical resources► Reviewed, analyzed and consolidated competitive analysis information from Forrester, Corporate Insight, Tower Group and others► Responsible for performance and availability monitoring using Keynote and Compuware Vantage► Defined brokerage business requirements for legal and compliance site design and content► Wrote and delivered presentations for new business development► Created training for advisors, clients and CSRs
  • American Express
    Online Brokerage Development Product Manager
    American Express 2000 - 2003
    Greater Minneapolis-St. Paul Area
    ► Managed the online brokerage production environment including support and delivery of business requirements through all stages of development including analysis, design, build, test and implementation► Project manager for quotes feed conversion and para-planner access saving $250,000+ in development costs► Responsible for content development, design and testing for website redesign► Managed relationship with quote vendor, including billing and audit
  • American Express
    Senior Business Analyst At American Express
    American Express Aug 1999 - Jan 2000
    Greater Minneapolis-St. Paul Area
    Provided functional business requirements to technologies forenhancements to the online platform while maintaining cost efficiency.Led reviews of business processes and developed optimizationstrategies, performed user acceptance testing, and created/updatedprocedures. Communicated my insights and plans to cross-functionalteam members and management.
  • American Express
    Business Analyst At American Express
    American Express Aug 1998 - Aug 1999
    Greater Minneapolis-St. Paul Area
    Provided functional business requirements to technologies forenhancements to the online platform while maintaining cost efficiency.
  • American Express
    Advanced Service Associate At American Express
    American Express Mar 1998 - Aug 1998
    Greater Minneapolis-St. Paul Area
  • American Express
    Written Transaction Specialist At American Express
    American Express Jul 1997 - Mar 1998
    Greater Minneapolis-St. Paul Area
  • American Express
    Customer Service Representative At American Express
    American Express Aug 1996 - Jul 1997
    Greater Minneapolis-St. Paul Area

Marcus Genzlinger Education Details

Frequently Asked Questions about Marcus Genzlinger

What company does Marcus Genzlinger work for?

Marcus Genzlinger works for Grizzly Construction

What is Marcus Genzlinger's role at the current company?

Marcus Genzlinger's current role is Chief Marketing Officer.

What is Marcus Genzlinger's email address?

Marcus Genzlinger's email address is ma****@****nmn.com

What schools did Marcus Genzlinger attend?

Marcus Genzlinger attended Saint John's University, Edina High School.

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