Geoff Cipkala is CEO of Linked Hospitality Group, a hospitality consulting and renovation/conversion firm in the Southeast US, with multiple completed projects located in North Carolina, South Carolina, and Virginia. Under Geoff’s leadership, Linked Hospitality Group is known for completing hotel renovations and conversions.Geoff has been an active in all aspects of hotel management for over 20 years, starting as front desk clerk. He has also held supervisory positions in hotel renovations, conversions, operations, and sales and marketing. Geoff is now the driving force behind the success of Linked Hospitality Group.Geoff is known industry-wide for his passion for improving operating processes, decreasing costs and delivering measurable results. He considers his greatest achievements to be all the properties under his direction that have flourished and remain profitable for the owners. In his spare time, he is an avid golfer. He enjoys playing locally, but thrives on playing some of the nicest course nationally.Specialties: Hotel Management & Business Operations; Hotel Strategic Planning, Construction and Renovation; Change Management, Budget Administration, Capital Acquisition.