Geoff Grant Email & Phone Number

A little of this and a little of that, MPS is where it's at.

Develop Sales Rep Pricing and CPP pricing to maximize competitive positioning and profit margins. Lead Bid Desk and RFP response initiatives requiring custom content development through submission for many industries including education, government, healthcare, legal, manufacturing and retail.

Ramsey, Nj

Developed strategic marketing plans and channel partner sales promotions, demand generation lead development, management of sales incentive & loyalty programs, product pricing, product launches & product life cycle management, channel marketing communications, competitive research, financial analysis and metrics.• Developed B2B annual marketing plans for 300+ independent Dealers driving hundreds of millions of dollars in annual sales. • Generated tens of millions in monthly revenue via multi channel marketing strategy including promotion planning and execution based on product segment inventory analysis, prior quarter metrics, current business and competitive situations. • Lead cross function strategy with sales, product management and marketing communications teams enhancing communications and reinforcing collaboration within matrixed organization.• Improved $4M annual sales incentive platform through strategic website redesign, enhanced content, incentives, CRM & promotions increasing units sold by +10% and top performers +24%.• Managed and improved on-line sales lead generation by hiring and collaborating with new agency which provided 100% customer confidentiality (prior issue) and simplified the prior financial payment process saving the company hundreds of thousands of dollars.

White Plains, Ny

Developed integrated marketing plans and digital promotional programs to enhance and expand reach for radio media advertising including brand strategy, digital strategy, content development, retail integration, social media apps, CPC campaigns and promotions on Facebook, Twitter and Pinterest. • Developed, managed, and implemented digital marketing promotions extending life of radio media buys, providing additional brand engagement and increasing sales for clients and brands.• Marketing plan & brand management for Post Honeycomb musical partnership online concert and video contest including package design with 6 million unique codes, retail POS, websites, social media strategy (Facebook, Twitter, Pinterest), CRM, band logistics management, event planning, sweepstakes & fulfillment significantly increasing brand awareness and product sales.

White Plains, Ny

Developed new business and incremental revenue to agency including prospect identification, strategic sales approach, solicitation and close. Successful B2B and B2C new business wins included marketing strategy, product positioning, branding, corporate and promotional websites, content development and integrated marketing communications. Managed cross functional teams and implementations including client personnel, agency account management, creative design and digital production teams.• Pioneered significant sales revenue with new business strategy to win Kozy Shack and Wyndham Hotel Group’s business. Ongoing projects included integrated marketing and digital marketing.• Account managed a variety of redesigned B2B corporate websites and promotional B2C websites for GlobeTax, Intel, Kozy Shack, Scarsdale Medical Group, Strauss Paper Company, Thomas’ and Wyndham Hotel brands including brand strategy, content, integrating social media apps, Facebook and Twitter growing agency sales and portfolio of clients.

White Plains, Ny

Key member of executive team determining company direction, new business development, financial management, agency staffing and B2C and B2B marketing and business activities. Responsible for senior-level business relationships with clients while providing hands-on, cross functional team leadership, marketing strategy, program management and implementations. • Team leader for Kraft Foods Consumer Marketing RFP. Analyzed and calculated volume-based wage rates for Account, Creative, Production, and Digital. Led all team meetings for review and refinement and final presentation during the live meeting with Kraft. Negotiated multi-million dollar contract. • Developed integrated marketing strategy “Spruce Up Your House” and presented to Maxwell House’s senior leadership team. Nurtured the relationship and led execution; package design, continuity, web development, and communications. Generated 5.5M game plays, drove 1,900% web traffic increase, 700% consumer database increase, and reversed declining sales.

White Plains, Ny

Led planning and day-to-day account management for Kraft’s Coffee Division, Welch’s, and McNeil.• Formulated and developed integrated promotional programs for Starbucks that enhanced brand awareness, reinforced brand image, drove sales; leveraged and created strategic partnerships and launched product line extensions. Programs achieved dollar volume leadership in the coffee category.• Pioneered the first grocery, in-store, interactive video display - for Starbucks - increasing brand awareness and generating trial. Developed the in-store communication strategy and content. Increased shelf visits +200%.• Developed retail/account specific programs for Starbucks/Winn Dixie and Kraft/Publix.

White Plains, Ny

Established. lead and staffed agency’s Internet / Digital Marketing Services unit and grew new business to $750K in first year.• Managed internet marketing/web site team; developed on-line strategy, planning, content development and total site management including SEO for The Family Handyman and American Woodworker web sites. Grew site traffic +430% and +605% respectively, generating over $225,000 in annual subscriptions sales. • Led integrated marketing for Internet startups as well as established brands including Starbucks, Post Cereal, Planter’s NASCAR sponsorship, General Foods International, ADP, Eisner Technology, MSC Direct.

Bachelor Of Science - Bs, Carroll School Of Management

High School