Geoff Herbert Email & Phone Number

Australia

Melbourne, Victoria, Australia

• Facilitated achievement of financial, category, strategic, marketing, and sales plans for discounter accounts• Developed proactive strategies to maximise account profitability for the long term• Demonstrated effective leadership and stakeholder engagement in driving project outcomes• Coordinated information flow between various teams to support customer needs• Conducted category reviews, presenting in-depth analysis and range defence plans• Provided timely information to… Show more • Facilitated achievement of financial, category, strategic, marketing, and sales plans for discounter accounts• Developed proactive strategies to maximise account profitability for the long term• Demonstrated effective leadership and stakeholder engagement in driving project outcomes• Coordinated information flow between various teams to support customer needs• Conducted category reviews, presenting in-depth analysis and range defence plans• Provided timely information to field teams for promotional programs and in-store activations• Developed and grew customer relationships to maximise business opportunities• Achieved market share, volume, and marginal contribution budgets while maintaining trade and promotional spend• Developed and executed annual joint business plans aligned with customer and Lactalis operating plans• Conducted joint planning meetings with customers to build future opportunities• Managed commercial aspects of each account, including financial forecasts and pricing maintenance• Coached, managed, and developed a State Key Account Manager to succeed in the role• Negotiated Aldi tender in 2019 and 2023, securing a contract running until 2027 with 77 million litres per year• Delivered volume growth of +6.8% and margin growth of +4.2% in 2022 in the Petrol & Convenience role, through portfolio profit mix management, focused NPD growth initiatives, and product cost optimisation Show less

Sydney, New South Wales, Australia

• Led and coached a field team of six territory managers to maximise business growth opportunities• Drove business growth with Parmalat's customer base in the established region• Increased sales and profitability by implementing region-specific Strategic Plans• Controlled expenditure and trading terms within established budget constraints• Ensured effective communication with stakeholders to meet business objective• Built strong relationships with key customers to drive… Show more • Led and coached a field team of six territory managers to maximise business growth opportunities• Drove business growth with Parmalat's customer base in the established region• Increased sales and profitability by implementing region-specific Strategic Plans• Controlled expenditure and trading terms within established budget constraints• Ensured effective communication with stakeholders to meet business objective• Built strong relationships with key customers to drive sales growth• Conducted regular performance reviews and provided feedback to enhance team performance• Streamlined processes and improved overall business efficiency through collaboration with other departments• Sales volumes in 2018 and 2019 exceeded budget and budgeted marginal contributions by over 5% Show less

Brisbane, Australia

• Developed and maintained productive relationships with franchisees and key stakeholders such as suppliers.• Implemented promotional strategies and managed inventory in accordance with consumer demand• Introduced Agas products in 48 stores, generating $25K per week or $120K per year• Contributed to the development of a business plan for the next twelve months in conjunction with the CEO• Worked collaboratively with the Operational team to achieve the correct outcomes for the… Show more • Developed and maintained productive relationships with franchisees and key stakeholders such as suppliers.• Implemented promotional strategies and managed inventory in accordance with consumer demand• Introduced Agas products in 48 stores, generating $25K per week or $120K per year• Contributed to the development of a business plan for the next twelve months in conjunction with the CEO• Worked collaboratively with the Operational team to achieve the correct outcomes for the business• Secured twelve new sites in WA, Queensland, and NSW as a joint venture with Shell• Bought and sourced a total range of products for 68 stores nationally, contributing to an average turnover of $2.6M per week or $144M per year• Developed the Fresh Meals range of YouFoodz, Brubecks Salads, and Jackpot Noodles for all stores, producing $180K per week in 38 stores, with further rollout planned Show less

Queensland, Australia

• Bought and sourced the Power Garden Range for 63 stores nationally, contributing to an average turnover of $2.1M per week or $110M per year• Developed and maintained productive relationships with customers and key stakeholders such as suppliers• Implemented promotional strategies and managed inventory in accordance with consumer demand• Produced $3.5m sales in Honda products within 10 months of introducing the Honda range• Achieved over $7m in sales with respect to power… Show more • Bought and sourced the Power Garden Range for 63 stores nationally, contributing to an average turnover of $2.1M per week or $110M per year• Developed and maintained productive relationships with customers and key stakeholders such as suppliers• Implemented promotional strategies and managed inventory in accordance with consumer demand• Produced $3.5m sales in Honda products within 10 months of introducing the Honda range• Achieved over $7m in sales with respect to power tools, lawn mower, blower, trimmer, etc. through effective execution of high-impact marketing plans and point-of-sale strategies• Increased 'Ego' power garden battery platform sales from the previous year by 68%• Developed the Hills watering range in conjunction with Hills and executed the layout into all stores nationally• Played a key role in the development of a business plan for the sale of the business• Within 10 months of introducing the Honda range, produced $3.5m sales in Honda products Show less

Queensland, Australia

• Specialised in merchandise for 19 stores, focusing on staff development, coaching, and store management• Developed promotional strategies, ensured operational standards, and sought growth opportunities• Merchandised all stores in Queensland and fitted out four new stores• Created a store of excellence for Spring 2015 and 2016• Sourced off-location products for all stores (17) by influencing the national buying team• Developed the Cyclone stock range for three remote stores… Show more • Specialised in merchandise for 19 stores, focusing on staff development, coaching, and store management• Developed promotional strategies, ensured operational standards, and sought growth opportunities• Merchandised all stores in Queensland and fitted out four new stores• Created a store of excellence for Spring 2015 and 2016• Sourced off-location products for all stores (17) by influencing the national buying team• Developed the Cyclone stock range for three remote stores to ensure stock availability before the cyclone season Show less

Queensland

• Oversaw the management and operations of nine sites across Brisbane and Far North QLD• Provided guidance and advice to store managers on financial management, HR management, sales and marketing, reporting, business improvement, and compliance• Successfully trained two new Area Managers who joined the business• Recruited all management teams for new stores• Effectively managed natural disasters such as Cyclones in FNQ

Industry Benchmark Learning, Joint Business Planning

Cetificate Of Business Management, Business

Tae Leaving Certificate, Year 12

University Certificate Of Management