Geoff Heusinger Email & Phone Number

Buffalo/Niagara, New York Area

Lead and oversee a category management procurement department responsible for retail, grocery, fresh, convenience, print, uniforms, and laundry.• Achieved 22% growth through developed and implemented category plans.• Development and implementation of category plans for Amazon Go Just Walk Out and Mastercard Shop Anywhere platforms. • Formulate key strategies and profit initiatives driven by key business intelligence.• Increased compliance by 8% via subsidiary merchandising and planning partnerships.

Buffalo/Niagara, New York Area

Centralized buying to leverage the scale of our retail locations to maximize revenue and margin.• Collaborated and negotiated with vendors and distributors to ensure strategies drove sales and profitability.• Improved sales by 14% -20% and margins by 3% through POS and IRI data analyses to build beverage, electronic, HBA, fresh and snack POGs.• Optimized product selection and merchandising in all locations through SKU rationalization and floor layouts.• Retail lead for NetSuite analytics, ensuring proper training and reporting for each location.• Led central item management through price book that saw an increase in margin of +2% and a standardization of data.

Category Captain for four major toy categories at Target.• Built and evaluated planograms for the Newborn, Infant, Toddler and Barbie categories.• Analyzed planogram weekly performance to optimize assortments; revise for transitions and cut-downs. • Evaluated displays, TV advertising ROI, promo lift, inline and feature space.• Ideated and implemented merchandising suggestions based on fact-based analyses for the toy category. • Leveraged Mattel's shopper and customer insights to develop category recommendations.• Created and presented monthly and season-end category reviews to inform the next season’s space recommendations.

Analyzed, built, and developed planograms for three categories (Newborn, Infant and Toddler) to grow sales and productivity.• Implemented aisle research study that led to re-design of the Newborn aisle for Spring 2013; increasing productivity by +26%.• Optimized assortments and revised planograms for transitions and cut-downs.• Completed detailed POS and productivity analyses on displays, TV advertising ROI, promo lift, inline and feature space.

Served as promotional planner, analyst and Toy Industry Category advisor for key accounts (Amazon, Kohl’s and Family Dollar).• Recognized as department’s top performer in 2010.• Increased shipments by $6MM with an average ROI of 100% on three GWP Pallet promotions.• Generated $3.4M in incremental shipping by developing two Cars 2 co-partnership programs at Family Dollar with Disney Consumer Products, Kellogg’s and Kimberly Clarke.• Collaborated with Kohl’s on first ever Holiday Stitch-In (Toy Catalog); generating incremental sales of $723K with an ROI of 796%.• Performed analysis and presented objective data utilizing Spectra & MVI Insights.

Cascaded analytical insights and business trends to identify potential needs and opportunities. • Exceeded sales plan by +18% through incremental advertising and promo plans.• Completed top account quarterly and semi-annual business reviews.• Administered a marketing budget for Meijer (Fisher-Price and Mattel).• Submitted weekly ADS for CoAms claims.

Fielded all customer concerns to effectively service over 100 accounts.• Achieved the $3.518M annual sales goal, exceeding each 2008 quarterly plan goal.• Coordinated daily and weekly internal report reviews to develop customer account plans.• Maintained product forecasts.

Coordinated full recruitment cycles, emphasizing quality for over 170 seasonal hires for call center.• Attended job fairs and conducted open house to increase applicant pools. • Screened and interviewed candidates and presented top talent to hiring managers.• Oriented new hires, including diversity awareness and preventing sexual harassment training.

Assisted in the day-to-day management of the Fisher-Price fitness center. • Solely responsible for the Personal Training program.• Analyzed monthly membership and employee activity trends. • Race director for annual Fisher-Price 5K Race (2000 – 2003).

Mba, Marketing

Bachelor Of Science (Bs), Exercise Science