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Geoff Laporte is a Senior Market Researcher at Upside. He possess expertise in data analysis, powerpoint, microsoft excel, time management, customer service and 14 more skills. Colleagues describe him as "I had the pleasure of interviewing Geoff when he applied for a position with the Insights team at GP PRO. I was impressed with his knowledge, skills and background in market research and knew he would be a great fit with the culture and others on the team. Geoff is willing to take on any task and exceeded expectations. His professionalism and desire to learn the category products showed true entrepreneurialism that is difficult to find. Geoff is a valuable team player and that's why I highly recommend him.", "Geoff provided inventive methods of determining the customer appeal of various product innovations. He strongly influenced our team to trust customer data over historical internal opinions. This led to a market reception on our auto sealing machine technology that exceeded our internal forecasts. Geoff is fantastic to work with.", and "I've really enjoyed working with Geoff. He has meant a lot to our team culture. Insights teammates call him the “epitome of a team player” while our internal clients say he has a “can-do attitude” and is “extremely easy to work with.” Geoff and I have worked together on crafting many questionnaires and he’s become quite good at understanding survey flow and the cohesive story that a questionnaire forms, with each question impacting the next. I’ve seen his survey programming skills and data cleaning rigor go from intermediate to advanced. He’s got a bright future ahead of him, and I’m glad I could be a part of his story at GP PRO and in life."
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Senior Market ResearcherUpsideUnited States -
Senior Market ResearcherUpside Oct 2022 - PresentWashington, District Of Columbia, Us -
Program Manager, Consumer And Brand InsightsDelta Air Lines Apr 2021 - Oct 2022Atlanta, Georgia, Us -
Consumer & Market InsightsMccormick & Company Aug 2020 - Apr 2021Hunt Valley, Maryland, Us -
Senior Marketing Research AnalystGeorgia-Pacific Llc Feb 2018 - Jul 2020Atlanta, Ga, UsResearch lead for several categories and innovation projects within GP PRO (commercial) including Healthcare, Skincare, and Beverage.Conducting quantitative and qualitative research as well as in-market testing with new innovations within the commercial business.Responsible for research plan, questionnaire development, programming, data analysis, andpresentation of results to executive leadership/key stakeholders.Moderating focus groups (up to 6 people), phone interviews, and 1:1 in-person in-depth interviewswith end users, distributor sales representatives, B2B decision makers, and foodservice operators.Gathering claims to be used in marketing collateral, sales decks, and press releases. -
Associate Manager, Consumer Marketing InsightsNewell Brands Oct 2016 - Feb 2018Atlanta, Ga, UsActed as the voice of the consumer across multiple businesses (Baby, Food Preservation), working alongside the brand team, R&D, and project managers to ensure that CMI’s view is accurately represented in internal discussions, joint strategic plans, innovations, brand meetings, and marketing materials.Maintained and managed close relationships with multiple vendors making sure all research projects addressed stated brand team business goals at each stage, including research proposal formulation, questionnaire and discussion guide development, survey link testing, data analysis, and results reporting.Wrote detailed, succinct summaries to add value to research projects, with the aim of expanding on the vendors’ research findings to provide actionable insights for business partners. -
Research ManagerMaru/Matchbox (Formerly Ad Hoc Branch Of Vision Critical) Apr 2016 - Sep 2016London, England, Gb -
Research ManagerVision Critical Jun 2015 - Apr 2016Toronto, Ontario, CaDay-to-day lead in managing ongoing research and strategy objectives for CPG, financial, healthcare and media clients. Responsible for high volume, efficient project execution including questionnaire development, fielding, data analysis, and reporting with actionable recommendations.Conducted UX research with regards to website navigation as well as mobile platform testing. -
Research AssociateVision Critical Jun 2014 - Jul 2015Toronto, Ontario, CaAnalyzed and interpreted data from research studies, leading to actionable and executable conclusions for stakeholders.Provided recommendations on how to maximize opportunities, investments, or products based on research findings.Managed projects from start to finish – programming, testing, analyzing, interpreting results.Programmed and tested surveys on platform. Experience with some Java scripting.Designed various quantitative and qualitative questionnaires tailored to the client’s needs. -
Marketing Research - Excel InternVision Critical Jun 2013 - May 2014Toronto, Ontario, CaAnalyzed data from various AdHoc and online communities involving both quantitative and qualitative data.Presented various deliverables to clients directed towards recommending better business strategies. Programmed and tested surveys for various clients within the Health, Financial, and Entertainment industries. -
Student Manager - Men'S BasketballMichigan State University Sep 2009 - Apr 2013East Lansing, Mi, UsFilm Exchange with other universitiesTraveling arrangementsLogged (scouted) film of other opponentsPresented to coaching staff and video coordinator for further analysis. -
Sales And Marketing InternChrysler Group Llc May 2012 - Aug 2012London, England, GbPrepared Engage reports.Conducted market deep dives/analysis.Converted sales from Internet leads each month.
Geoff Laporte Skills
Geoff Laporte Education Details
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Michigan State UniversityMarketing
Frequently Asked Questions about Geoff Laporte
What company does Geoff Laporte work for?
Geoff Laporte works for Upside
What is Geoff Laporte's role at the current company?
Geoff Laporte's current role is Senior Market Researcher.
What is Geoff Laporte's email address?
Geoff Laporte's email address is ge****@****ide.com
What is Geoff Laporte's direct phone number?
Geoff Laporte's direct phone number is +124895*****
What schools did Geoff Laporte attend?
Geoff Laporte attended Michigan State University.
What are some of Geoff Laporte's interests?
Geoff Laporte has interest in Excercise/fitness, Tennis, Basketball, Time Management.
What skills is Geoff Laporte known for?
Geoff Laporte has skills like Data Analysis, Powerpoint, Microsoft Excel, Time Management, Customer Service, Quantitative Research, Qualitative Research, Databases, Data Entry, Programming, Survey Design, Marketing Research.
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