Geoff Pickering
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Geoff Pickering Email & Phone Number

Global Head of Activation | Multi-Channel Marketing Expert | IBM Certified Generative AI | Certified High-Performance Coach™ at Gallagher
Location: Lenexa, Kansas, United States 10 work roles 1 school
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Role
Global Head of Activation | Multi-Channel Marketing Expert | IBM Certified Generative AI | Certified High-Performance Coach™
Location
Lenexa, Kansas, United States

Who is Geoff Pickering? Overview

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Geoff Pickering is listed as Global Head of Activation | Multi-Channel Marketing Expert | IBM Certified Generative AI | Certified High-Performance Coach™ at Gallagher, based in Lenexa, Kansas, United States. AeroLeads shows a matched LinkedIn profile for Geoff Pickering.

Geoff Pickering previously worked as Global Head of Activation at Gallagher and Director of Marketing North America - Digital and eCommerce at Gallagher. Geoff Pickering holds Bachelor Of Science - Bs, Communications/Electronic Media from Missouri State University.

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Gallagher

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Profile bio

About Geoff Pickering

At Gallagher, our team leads the charge in pioneering global go-to-market campaigns, harnessing data to sharpen targeting and enhance ROI. With a commitment to strategic leadership, I’m fostering an environment where continuous improvement in campaign effectiveness is not just a goal, but a reality.

Listed skills include Leadership, Product Marketing, Media Strategy, Team Building, and 44 others.

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Geoff Pickering's current company

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Gallagher
Gallagher
Global Head of Activation | Multi-Channel Marketing Expert | IBM Certified Generative AI | Certified High-Performance Coach™
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10 roles · 27 years

Geoff Pickering work experience

A career timeline built from the work history available for this profile.

Global Head Of Activation

Current

Hamilton, Waikato, Nz

Strategic leadership for all territories globally in the activation of marketing planning, execution, and optimization of all go-to market (GTM) campaigns utilizing data-driven insights to refine targeting, channels, digital platforms, and messaging.

Mar 2024 - Present

Director Of Marketing North America - Digital And Ecommerce

Hamilton, Waikato, Nz

Dec 2019 - Mar 2024

Founder

Current

Entrepreneurial Spirit and passion for business, operations, people, sales and media transformations – Multi-Channel Marketing best practices from local to global brand campaigns – business plans, business strategy, competitive analysis, digital media, awareness through acquisition, data analytics, digital content, market insights, market research, marketing plans, media planning, operating budgets, partnership activation, promotional materials, public relations, search marketing, PPC, SEO, social media, mobile and IoT.▶ Board seat for Research Funding Network – (fin/tech startup utilizing blockchain technology and focused on accelerating commercialization of the world's most promising medical research)

2014 - Present ~12 yrs 6 mos

Chief Product Officer – Saas/Marketing/Media, Ux/Ui, Pmo, Crm (Team: 50+)

Kansas City, Missouri, Us

Drive and diversify revenue streams through adjacent product and service offerings. Led five distinct SaaS product teams with product viability ranging throughout the software development lifecycle from proof of concept to minimum viable product to market-ready; managed four departments with +20 person teams in multiple cities. Led business development, product development, investments, product sales, pricing plans, change leadership, organizational planning, P&L, and growth strategies.Launched a new, streamlined approach to website sales, delivery, and service with the creation of a digital solution for clients that led to an immediate boost in sales/revenue growth.

2016 - Dec 2019

Vice President – Media Engagement & Delivery (Team: 250+ Plus Six Media Agencies)

Kansas City, Mo, Us

Head Media executive and liaison to CMO, CEO, and 10,000 retail offices for all engagement, observation of local laws and delivery activity. Integration lead - Adobe DMP integration and SaaS/CRM RTDM at H&R Block. Coordinated with all H&R Block advertising agencies: OMD, Razorfish, and 360i. Executed a Customer Life-cycle Management (CLCM) framework that was directly applicable to all customer segmentation and marketing channels.

2015 - 2015

Managing Director Of Client Services, Media & Digital Practices (Team: 20+)

Overland Park, Ks, Us

Lead sales team in identifying and targeting key accounts, account-based sales and management, creating customer value and driving revenue growth. Provided strategic mentorship for each delivery team. Partner with client business partners as a trusted advisor to help them understand short and long-term business implications of proposed or potential business strategies.

2014 - 2015 ~1 yr

Senior Vice President Managing Director Of Media And Digital Services (Team: 200+)

Kansas City, Mo, Us

SVP from 2000-2005 and again from 2007-2014. Created the most extensive digital marketing firm in Kansas City, expanding to 90 people in less than five years. Created seamless marketing strategy and communications – editorial calendar, digital, social, search, email, eCommerce frameworks utilize with all advanced B2C and B2B clients. Positioned the company as an industry leader in the most significant new business growth in the previous 20 years.

2000 - 2014 ~14 yrs

Vice President Marketing Director Of Digital Evergreen (Holding Company Of Barkley)

Kansas City, Mo, Us

Lead executive strategist for all content and channel planning.• Hired specifically to build the digital capabilities of Barkley. • Oversight of P&L: Drove growth from $0 to $9MM in < four years.• Liaised with COO and Media Director to integrate services inside the agency as well as sell to Tier I clients. • Increase monthly site visits by 2,572% and generating more than 5,713 leads for the largest financial services client• Developed first Virtual strategies (Bearville) for Build-A-Bear Workshop (2002 – 2005).Notable Clients: Sonic Drive-In, Build-A-Bear Workshop, Sears Portrait Studio, Payless Shoes, Dollar Rent-A-Car, and CITGO

2001 - 2005 ~4 yrs

Vice President Director Of Integrated Communication Services

Nicholson Kovac

Lead executive strategist for all content and channel planning.• Built digital department to a staff of ten (10) dedicated resources, servicing all client needs• Reduced operational expenses by $1.850MM for our largest manufacturing client• Coordinated and Launched a $2.5MM B2B Website selling over 600,000 SKU’s in Europe and North America• For 3M lead UI/UX team to increase user engagement by 100% Notable Clients: 3M, FedEx, Norgren, Owens-Illinois and Sprint

2005 - 2007 ~2 yrs
1 education record

Geoff Pickering education

  • Missouri State University
    Missouri State University
    Communications/Electronic Media
FAQ

Frequently asked questions about Geoff Pickering

Quick answers generated from the profile data available on this page.

What company does Geoff Pickering work for?

Geoff Pickering works for Gallagher.

What is Geoff Pickering's role at Gallagher?

Geoff Pickering is listed as Global Head of Activation | Multi-Channel Marketing Expert | IBM Certified Generative AI | Certified High-Performance Coach™ at Gallagher.

Where is Geoff Pickering based?

Geoff Pickering is based in Lenexa, Kansas, United States while working with Gallagher.

What companies has Geoff Pickering worked for?

Geoff Pickering has worked for Gallagher, Green Brahma, Llc, Glynndevins, H&R Block, and Deg Digital.

How can I contact Geoff Pickering?

You can use AeroLeads to view verified contact signals for Geoff Pickering at Gallagher, including work email, phone, and LinkedIn data when available.

What schools did Geoff Pickering attend?

Geoff Pickering holds Bachelor Of Science - Bs, Communications/Electronic Media from Missouri State University.

What skills is Geoff Pickering known for?

Geoff Pickering is listed with skills including Leadership, Product Marketing, Media Strategy, Team Building, Social Media, Business Process Design, Strategic Partnerships, and Business Transformation.

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