Strategic leadership for all territories globally in the activation of marketing planning, execution, and optimization of all go-to market (GTM) campaigns utilizing data-driven insights to refine targeting, channels, digital platforms, and messaging.

Entrepreneurial Spirit and passion for business, operations, people, sales and media transformations – Multi-Channel Marketing best practices from local to global brand campaigns – business plans, business strategy, competitive analysis, digital media, awareness through acquisition, data analytics, digital content, market insights, market research, marketing plans, media planning, operating budgets, partnership activation, promotional materials, public relations, search marketing, PPC, SEO, social media, mobile and IoT.▶ Board seat for Research Funding Network – (fin/tech startup utilizing blockchain technology and focused on accelerating commercialization of the world's most promising medical research)

Drive and diversify revenue streams through adjacent product and service offerings. Led five distinct SaaS product teams with product viability ranging throughout the software development lifecycle from proof of concept to minimum viable product to market-ready; managed four departments with +20 person teams in multiple cities. Led business development, product development, investments, product sales, pricing plans, change leadership, organizational planning, P&L, and growth strategies.Launched a new, streamlined approach to website sales, delivery, and service with the creation of a digital solution for clients that led to an immediate boost in sales/revenue growth.

Head Media executive and liaison to CMO, CEO, and 10,000 retail offices for all engagement, observation of local laws and delivery activity. Integration lead - Adobe DMP integration and SaaS/CRM RTDM at H&R Block. Coordinated with all H&R Block advertising agencies: OMD, Razorfish, and 360i. Executed a Customer Life-cycle Management (CLCM) framework that was directly applicable to all customer segmentation and marketing channels.

Lead sales team in identifying and targeting key accounts, account-based sales and management, creating customer value and driving revenue growth. Provided strategic mentorship for each delivery team. Partner with client business partners as a trusted advisor to help them understand short and long-term business implications of proposed or potential business strategies.

SVP from 2000-2005 and again from 2007-2014. Created the most extensive digital marketing firm in Kansas City, expanding to 90 people in less than five years. Created seamless marketing strategy and communications – editorial calendar, digital, social, search, email, eCommerce frameworks utilize with all advanced B2C and B2B clients. Positioned the company as an industry leader in the most significant new business growth in the previous 20 years.

Lead executive strategist for all content and channel planning.• Hired specifically to build the digital capabilities of Barkley. • Oversight of P&L: Drove growth from $0 to $9MM in < four years.• Liaised with COO and Media Director to integrate services inside the agency as well as sell to Tier I clients. • Increase monthly site visits by 2,572% and generating more than 5,713 leads for the largest financial services client• Developed first Virtual strategies (Bearville) for Build-A-Bear Workshop (2002 – 2005).Notable Clients: Sonic Drive-In, Build-A-Bear Workshop, Sears Portrait Studio, Payless Shoes, Dollar Rent-A-Car, and CITGO

Lead executive strategist for all content and channel planning.• Built digital department to a staff of ten (10) dedicated resources, servicing all client needs• Reduced operational expenses by $1.850MM for our largest manufacturing client• Coordinated and Launched a $2.5MM B2B Website selling over 600,000 SKU’s in Europe and North America• For 3M lead UI/UX team to increase user engagement by 100% Notable Clients: 3M, FedEx, Norgren, Owens-Illinois and Sprint