Geoff Walters Email & Phone Number

R&D new accessory offerings, including a complete line of all-new 2019 ATV accessories, technical apparel and gift items. Coordinated with vendors to meet all cost and timeframe goals. Wrote QA policy and adhered to its procedure. Instrumental in the development and brand launch of ECSTAR Suzuki Genuine Oil. Managed and controlled $3-$5M inventory in five.

San Diego, CA

Managed the East Sales region, overseeing ten outside reps and a collection of house accounts across four brands. Responsible for training and motivating the sales team. Developed new accounts and maintained existing accounts. Closed non-performers. Increased overall sales and improved profitability.

Phoenix, AZ

Managed parts & accessories sales to 25 Yamaha dealers in the southwest. Grew Yamalube sales 10% YOY in a shrinking market via training and collaboration with the dealership service departments. Introduced and merchandised GYTR, Yamalube and Star brand accessories.

Farmingdale, NJ

Communicated Bel-Ray's brand image to the public and distributors. Increased influence in the various motorized sport vehicle lubrication markets via direct communications, advertising and promotional activities. Secured sponsorship agreements with several top race teams. Wrote sales programs and designed and released new product packaging. Coordinated.