Directed specialized paid search and YouTube advertising campaigns for a multinational food manufacturing business. Main point of contact for agency partners and for the client’s Digital Strategy team. Assisted in the strategy and design of massive search restructures for 14 food brands. Total managed media spend: ~$6.2MM· Optimizations implemented at the start of 2015 drove 57% higher branded impression share for large Frozen Foods brand, reducing broad match reliance by 47%. Efficiencies resulted in incremental budget to be tested in new platforms and channels.· KPI Strategy recommendation resulted in overhaul of success metric measurement; led to increased importance of page views, session duration, and site actions. · Managed and advanced relationships with Google/Yahoo representatives, brand managers, and agency partners.· Developed and maintained budgeting/forecasting, campaign optimization, trending analysis, and reporting.· Provided weekly & monthly search performance and project status updates.· Google AdWords Certified in Search.

Planned, managed, and executed PPC, Shopping, and Display programs. Outlined effective strategy and techniques for a worldwide cosmetics manufacturer. Total managed media spend: ~$3MM· Strategic implementations and recommendations for mask product lines resulted in a 20% increase in nonbrand search budgets quarter-over-quarter.· Devised Holiday sales strategy for an online skincare company, leading to a 12% increase in Cyber Week conversions year-over-year, despite a 37% drop in media spend.· Migrated PLAs to Shopping Campaigns, managing and optimizing product groupings to a $4 ROI goal.· Identified new audience opportunities for an emerging hair care line resulting in new nonbrand investment.· Met strict ROI goals associated with branded search and retargeting display programs.· Led client-facing team meetings discussing search, display, and goal execution.

• Directed overall client strategy and lead weekly calls with clients reporting on performance and optimizations. • Oversaw more than $1 million in Paid Search spend in numerous industries including Business Training, Automotive Tools, Software & more.• Managed Paid Search campaigns in multiple countries and languages.• Assumed responsibility for the administration of 6 agency accounts

• Publicized local businesses with feature stories and advertisements often traveling to interview subjects in person.• Published over 20 articles while working a variety of different roles in the business striving for versatility.• Worked to meet deadlines and learned from knowledgeable employees.• Spent the summer in Ohio to pursue an educational opportunity to get vital experience.

• Pitched story ideas weekly to metro section editors and reported on local news in Iowa City, Iowa.• Article, “Nearly Naked Mile” featured as one of the best newspaper articles among U.S. student-run publications.